Pulse modulation is a technique used to transmit analog information by sampling continuous signals at regular intervals and transmitting the signal as a series of pulses. There are two main types of pulse modulation: analog and digital. Pulse amplitude modulation (PAM) is the simplest form of pulse modulation, where each sample is made proportional to the amplitude of the original signal at the time of sampling. PAM follows the amplitude of the original signal and can reconstruct the signal through a low pass filter. It is easy to generate and demodulate PAM but requires a large bandwidth and more noise compared to other techniques.