Business 2.0 with WordPress reveals the secrets of making a profit with WordPress. It's target auditory is: entrepreneurs, small business owners, designers and developers. Different approaches for business based on the platform circles - quick, cheap and powerful WP-based website setup or consulting and products for designers and developers.
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Business 2.0 with WordPress
1. Business 2.0 /w WordPress
Mario Peshev
DevriX CTO
http://devrix.com
2. Agenda
• About me
• What is Business 2.0?
• Target group
• Why WordPress?
• Themes
• Plugins
• Freelance
3. Mario Peshev
• DevriX CTO
• Trainer and consultant
• Java, PHP, Python
• Trainings in VMware, CERN, Saudi Aramco…
• WordPress theme and plugin development
and consulting
8. Samples of Web 2.0
• Blogs
• Social networks
• Video portals
• Image galleries
• http://web2magazine.blogspot.com/2007/01/
thanks-for-web-2.html
9. Web 1.0 Web 2.0
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication
13. Target group
• Who is this presentation designed for?
– Small business owners
– Entrepreneurs
– Developers
– Designers
• Bloggers are by default
14. Small business owners
• Running own business
• Generating some profit
• Trying to increase the
number of clients and
orders and popularize the
business without serious
PR and advertising budget
15. Entrepreneurs
• Willing to create a genius
Startup idea
• Demands Web 2.0
functionality for the
business plan in no time
• Saving time and money for
the creative application
plan instead of spending on
software implementation
16. Developers
• Technical people that
need somewhere ‘to start
from’
• Variety of themes that
could be extended with
no need to be proficient
in design
17. Designers
• Graphical spiritual
masters with little to no
technical background
• Independency from the
functional overhead
20. WordPress
• …is a powerful and flexible platform
• …is created in 2003
• …is Open Source
• …has Automattic crew on its side
• …provides thousands of plugins and themes
• …offers great SEO optimization
21.
22. Standard features
• Some of the standard WordPress features:
Standard features
Posts Settings
Pages Comments
Categories Users
Links Menus
Media manager Sidebars
23. Design advantages
• UI and friendliness pros:
Design advantages
Great administrative panel
jQuery effects integrated
Predefined themes for extension
UI flexibility of some functional details
Perfect usability
Lots of tutorials and videos
28. Design auditory
• WordPress could be extended design wise in
an infinite way
• Theme frameworks, startup themes and
thousands of tutorials on building WordPress
content
• Draw the frontend on the top of the powerful
backend features
32. Themes business
• Average premium theme price – $30-40 per
sale (50-70% net profit)
• Average number of sales – 500-600
• Great portfolio item
• Clients want custom features or new themes
42. Useful plugins
• WordPress could be way different than the
standard blogging platform when built with
the right theme and subset of plugins
• You can save time and money purchasing top
notch plugins (or extending them) instead of
developing on your own
45. Commerce plugin features
• Integrate into different themes
• Drag’n’drop categories and product
management
• Orders and invoicing with export
• Shipping methods, weight
• Tens of payment gateways
• Coupons and vouchers
47. Gravity features
• Powerful forms and wizards with drag’n’drop
editor
• Conditional logic
• Schedule forms
• Advanced fields
• User registration modules
• Newsletter synchronization
53. Digital Access Pass
• Content delivery platform
• Free/Paid access to different areas – pages,
video, audio, PDF and more
• Membership levels
• Payment methods
• Limited access
59. MailChimp
• Email campaigns and newsletters
• Templates and auto responders
• Socials and Google integration
• SPAM inspectors
• APIs for mobile and other services
61. WP Email Ticket Support
• Read POP3 emails and convert to tickets
• Import attachments
• Clients can keep track on the queue
• Pending tickets widget
• Compatibility with WordPress users
67. Summary
• WordPress could be used to start your
business online or work remotely with the
platform
• There are thousands of themes and plugins
that could setup a site in minutes
• DRY (Don’t Repeat Yourself) principle
Popularity of the main website – many clients and installs, some want premium features or hire for web serviceshttp://wordpress.org/extend/themes/
Thousand of templates + graphics, plugins, videos to build the site in no time Can extend + premium supportTell about the business themes later, we have slide on this onehttp://themeforest.net
http://www.mojo-themes.com
Plugins with lite and premium versionCustomers want development on top of these pluginsCan use as a reference laterhttp://wordpress.org/extend/plugins/