This training course was delivered for Inspire Marketing to local business people in the Co Kildare area, under the direction of Kildare Co Council and the Outdoor Tourism (Ireland) scheme.

1. 1
MANAGING WORDPRESS
WEBSITES
John A. Walsh - Feb 2015

2. SESSION 1
2

3. COURSE STRUCTURE
1. Session 1 - Introduction to WordPress
• Tues, Feb 3rd
2. Session 2 -Themes, Plugins & Content Creation for
WordPress
• Tues, Feb 9th
3

4. ASSUMPTIONS
4
Students will have:
• A basic understanding of the internet
• Little or no knowledge of WordPress
• Little or no knowledge of Website Design

5. YOUR TRAINER
5
• 60 + Web Projects
• 150+ InternetVideos
• 5+ years experience of WordPress
• Passionate about Content & Native
Advertising
My Roles
• Inspire Marketing - Digital Services Manager
• Co-Organiser: Dublin Wordpress
• The NativeTimes - Founder, Editor

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YOUR CURRENT WEBSITE EDITING PROCESS
LIFE’S A BEACH MY HEAD IS MELTED

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WHAT IS WORDPRESS ?
• WordPress is a Content Management System (CMS)
• A CMS allows us to create a manage websites in a more user
friendly manner
• WordPress is an Open Source, FREE platform
• Used on 18% of existing Websites & 20% of new websites

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WELL KNOWN WORDPRESS WEBSITES
• Web Summit - websummit.net
• Official LinkedIn Blog - http://blog.linkedin.com/
• TechCrunch - http://techcrunch.com
• US Library of Congress - http://blogs.loc.gov/loc/
• Sweden’s Official Website - https://sweden.se/
• SlideShare Blog - http://blog.slideshare.net/
• BBC America - http://www.bbcamerica.com/
• The New Yorker - http://www.newyorker.com/
• Star Wars - http://www.starwars.com/
• Google Ventures - http://www.gv.com/
• Facebook Newsroom - http://newsroom.fb.com/
• Time INC - http://www.timeinc.com/
• Fortune - http://fortune.com/

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WHY DO WE NEED WORDPRESS ?

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WEB DESIGN USED TO BE A LOT MORE
COMPLICATED

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MORE TIME MORE MONEY DEVELOPERS ONLY
RESULTING IN

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A BETTER WAY
Content
Management
Systems

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WordPress simplifies the
complex process of Web
Design

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OTHER CMS PLATFORMS

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VERSIONS OF WORDPRESS
WordPress.com WordPress.org
ilovecake.wordpress.com ilovecake.com

23. QUESTIONS ?
23

24. WORKING WITH
WORDPRESS24

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WORDPRESS CAN’T FUNCTION ON IT’S OWN
Domain Name
Registration
Website Hosting
www.ilovecake.com
WordPress
Application

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YOUR USER ACCOUNT
The first User Account is the Administrator account, created
when WordPress is first installed on your domain.
The administrator account can then create additional User
Accounts, at different access levels

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LOGGING IN
Default login url for WordPress is:
• www.mydomain.com/wp-admin

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LOGGING IN

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POSTS V PAGES
PAGES
• More static in nature. e.g.The About Page,The Services Page,The Contact Page, etc
• Are not Categorised orTagged
• Not designed to stimulate conversation
POSTS
• More fluid in nature. e.g.Thought Leadership, Company News, etc
• Can be Categorised &Tagged
• Designed to stimulate conversation (via Comments & Social Shares)

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CREATING POSTS & PAGES
PAGES
• Select “Pages/Add New” from left side of your WordPress Dashboard
• Fill in the fields, add a Featured Image /Video etc & select “Publish”
POSTS
• Select “Posts/Add New” from left side of your WordPress Dashboard
• Fill in the fields, add a Featured Image /Video etc
• Choose a relevant Category &Tab & select “Publish”

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TRY IT FOR YOURSELF !

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YOUR PRACTICE BLOG
www.wptraining.me
Your practice blog url is:
• www.wptraining.me/username
Login to your practice blog at:
• www.wptraining.me/username/wp-admin

35. QUESTIONS ?
35

36. SESSION 2
36

37. 37
By: John A. Walsh - Feb 2015
MANAGING WORDPRESS WEBSITES

38. COURSE STRUCTURE
1. Session 1 - Introduction to WordPress
• Tues, Feb 3rd
2. Session 2 -Themes, Plugins & Content Creation for
WordPress
• Tues, Feb 9th
38

39. 1. Recap - Session 1
2. Themes
3. Plugins
4. Content Creation
• Blogging Fundamentals
• Multi-Media Content
SESSION 2 STRUCTURE
39

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RECAP - SESSION 1
• Introduction to WordPress
• How to log in
• Overview of the WordPress
Dashboard
• Posts & Pages
• Demo Websites

41. Themes
41

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WHAT ARE THEMES ?
“Themes provide all of the front-end styling of your WordPress
Website, like colours, page layouts, fonts and other stylistic
details.”
Themes provide a distinct “look & feel” for your Website.

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WHY ARE THEY USED ?
Themes can add specific design & structural features,
quickly & cheaply*, to your website. e.g. an E-Commerce
Theme for an Online Store, or Image Galleries for a Photography
Website
They are relatively inexpensive compared to the custom
theme development process

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TWO OPTIONS
Bespoke
Design
(build from scratch)
Pre-Built
Theme
(customise existing theme)
To apply a design structure, a.k.a A THEME, to our WordPress Website,
we have two options:

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Bespoke
or
Non-Bespoke ?
That is the question !

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The
Bespoke Design
Process
i.e. The Longer, more expensive method
to acquire your theme !

47. CUSTOM DESIGN
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48. CUSTOM DESIGN
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CUSTOM DESIGN

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CUSTOM DESIGN

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CUSTOM DESIGN

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CUSTOM DESIGN

53. CUSTOM DESIGN
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PROCESS OVERVIEW
1. Sketch Design ideas
2. Create planning drawings /wireframes
3. Create detailed design mockups
4. Install Wordpress.
5. Create custom code (i.e. custom Wordpress Theme)
6. Set-Up all Content
7. Launch Website

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TAKES A LOT
MORE TIME
REQUIRES MUCH
LARGER BUDGET
GREAT END PRODUCT, BUT…….

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Using Pre-Built Themes
i.e. The faster, cheaper method of
acquiring your theme

57. PRE-BUILT
THEMES
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TWO MORE OPTIONS !
Free Themes Paid Themes
Choosing to use a Pre-Built Theme, we have two further options available:

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FREE THEMES

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SEARCHING FOR, AND ADDING
A FREE THEME
TO YOUR WORDPRESS INSTALLATION

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FREE THEMES

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FREE THEMES

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FREE THEMES
Search Filters

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FREE THEMES

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PAID THEMES

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SEARCHING FOR, AND ADDING
A PAID THEME
TO YOUR WORDPRESS INSTALLATION

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MARKETPLACE
To purchase a theme, we can use a variety of Marketplace
websites that include:
• WordPress.org/themes
• Themeforest.net
• ElegantThemes.com
• WPMUDEV.org/themes

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THEME LICENCES

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THEME LICENCES
• Regardless of where you acquire your theme or whether it is provided Free of
Charge or not, it will have a User Licence attached
• The WordPress Foundation supports the General Public Licence (GNU) method
• The owners of themeforest.net (Evanto) in particular, are at odds with the
WordPress Foundation re: Theme Licences (apart from this section)
• Themes sold with a GNU licence can be modified, copied & distributed without
limit. Themes with other licences may be much more restricted, and much
more expensive
• All themes, regardless of licence type, should work in your WordPress
installation from a technical point of view

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THEME PURCHASE

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THEME PURCHASE

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THEME PURCHASE

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THEME PURCHASE

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THEME PURCHASE

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THEME LICENCE CHECK
Which license do I need for an end product that is only accessible to paying
users?
If the end users need to pay to see the end product, you need an extended license.There
can be more than one end user as long as there is only one end product.
Example:A website that requires money before you can access the content

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THEME DOWNLOAD
Purchasing your theme (s) will provide you with the ability to download the
Theme to your computer (in .ZIP format)

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THEME UPLOAD

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THEME ACTIVATION

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THEME ACTIVATION

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THEME ACTIVATION
Your WordPress website should now be active with your new WordPress theme.
The next steps normally involve:
• Checking the Website Menu’s are displaying properly (Check that the “Primary Menu”
checkbox is checked as it may have been unchecked when the new theme was
uploaded)
• Checking that the Website Content is displaying properly within the new theme
• Checking that Logos/Branding etc, are displaying properly within the new theme

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PRE-BUILT THEMES - PROCESS OVERVIEW
1. Install WordPress
2. Install a Free Theme or Purchase Theme from a
Theme Marketplace (WordPress.org,Themeforest, etc)
3. Install & Customise the Theme
4. Launch Website

82. Plugins
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WHAT ARE PLUGINS ?
Plugins provide the ability to quickly, and cheaply, add
specific functionality to your WordPress Website.

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WHY ARE THEY USED ?
Using plugins shortcuts the need to engage with developers yourself in order to have
specific elements function on your website.
Plugins are used to add necessary code for:
• SEO
• Website Analytics
• Newsletter Sign-Up
• Social Media Sharing
• Multi-Media Sliders
• Contact Forms
• Blog Comments

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PLUGINS SHOWCASE

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POPULAR PLUGINS
iThemes Security

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POPULAR PLUGINS
Wordfence

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POPULAR PLUGINS
Ultimate Coming Soon

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POPULAR PLUGINS
WordPress SEO by Yoast

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POPULAR PLUGINS
Google Analytics

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POPULAR PLUGINS
E-Mail Marketing by MailChimp

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POPULAR PLUGINS
Social Media Sharing

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POPULAR PLUGINS
Slider Revolution

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POPULAR PLUGINS
Contact Form 7

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POPULAR PLUGINS
Comments

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SEARCHING FOR, AND ADDING
FREE PLUGINS
TO YOUR WORDPRESS INSTALLATION

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FREE PLUGINS

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FREE PLUGINS
Search Filters

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PLUGIN INSTALLATION - FREE PLUGINS
The Plugin Installation process is essentially the same as
that for Installing a Theme.
• Search for the Plugin
• Select the “Install” button
• “Preview” or “Activate” the plugin once downloaded

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SEARCHING FOR, AND ADDING
PAID PLUGINS
TO YOUR WORDPRESS INSTALLATION

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CODE CANYON

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UPLOAD PLUGIN

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PLUGIN INSTALLATION - PAID PLUGINS
The Paid Plugin Installation process is essentially the same
as that for Installing a Paid Theme.
• Search for the Plugin on CodeCanyon.net
• Purchase & Download the plugin (.zip file)
• Upload the plugin
• Activate the plugin

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PLUGIN DASHBOARD

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PLUGIN CONFLICTS
Beware of using too many plugins
Remove any unnecessary plugins. Less is more !
Plugins can conflict with each other and cause issues within
WordPress
Plugin conflicts can lock you out of your website. Be careful !
If locked out, plugins can be removed remotely via FTP

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KEEPING SOFTWARE UP TO DATE

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KEEPING SOFTWARE UP TO DATE
It is incredibly important to keep your WordPress
Installation Software up to date.
Out-dated software increases vulnerability of your website
been hacked.
Every 3-4 weeks, your WordPress backend should be
checked for available updates

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SOFTWARE UPDATES

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SOFTWARE UPDATES

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WHAT TO KEEP UPDATED
1. The WordPress Application
Normally this is updated automatically for you
2. Themes
3. Plugins
Note: Any theme or plugin that is not in use should be either deleted or
deactivated from your WordPress Backend

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CAUTION !
Updating Themes and Plugins can cause design bugs (a.k.a.
errors) in your Website !

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GUARDING AGAINST THREATS

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MODERN DAY REALITIES
• We live in an age where our
data is under constant threat.
• Your website is only as secure
as it’s weakest link.
• Not addressing Web Security
can have a dramatic negative
effect on your business

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SECURITY CHECKLIST
Use a reliable, trustworthy Hosting Company
Keep all software up to date
Use a trusted security plugin & set it up correctly
Use strong passwords for EVERY login
Strictly manage all User Account access

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SHOULD THE WORST HAPPEN

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HACKING RECOVERY
Should the worst happen (your website is hacked), the following will be of
significant help to you:
1. You have a good relationship with your hosting company & have a secure
record of all your logins
2. Your hosting company will restore your website*, in full, from a recent
backup**
3. You will have your own, additional, backups available as a further failsafe measure
* Not all hosting companies will back up your website !
**Not all hosting companies are the same !

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TYPES OF HOSTING COMPANY
Large, Multi-National
Hosting Companies can
seem attractive, can be great
at the Sign-Up stage, but
normally outsource support
to foreign call centres.
This rarely goes well when
issues arise !
Smaller, locally based
Hosting Companies ,
assuming they provide
excellent technical services,
are normally much better
placed to give far surperior
customer support due to
their smaller size.

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BLOGGING FUNDAMENTALS

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TYPES OF BLOGGING
• Standard Blogging - blogger.com , wordpress.com , self-hosted blog,
• Micro-Blogging - twitter.com
• Social Blogging - medium.com, tumblr.com
• Video Blogging (VLOG) - youtube.com , vine.co
• Audio Blogging (Podcasts) - audioboo.fm, thisamericanlife.org

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WHY BLOG?
Networking
Advertising, Branding, Self Promotion
To connect with like-minded people
To help others
To stay in touch with Family & Friends
To gain Knowledge
To create a record
To just write !
To make money
Job Hunting

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BLOGGING

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VIDEO BLOGGING

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VIDEO BLOGGING

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BLOGGING

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PODCASTING

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PODCASTING

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IN SHORT
Wherever you are,
Whatever you do,
there is an audience for it on the Internet.
You can connect with this audience by using one or
more forms of Blogging !

128. QUESTIONS ?
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CLEAR AS MUD ?!

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THANK YOU !
Your feedback on the course is very welcome.
To enquire about further WordPressTraining &
Development Services for your business, please
contact Evanne Black via the details below.
E-Mail: info@inspiremarketing.ie
Phone: +353 87 146 5479
URL: www.inspiremarketing.ie