The document discusses the importance of rewards and recognition for altering behavior. It defines rewards as stimuli that change human or animal behavior, and recognition as acknowledgment. The document also notes that the brain's reward system is involved in mediating reinforcement effects. It then provides examples of digital rewards like vouchers, downloads, streaming, gaming and ebooks. The document concludes by asking how these rewards can be delivered efficiently and with high impact.

1. Dan Kelly
Instant rewards,
Instant impact

3. Why is it important to
reward people?

7. Kairos
is an ancient Greek word meaning
meaning the right or opportune
moment (the supreme moment).

9. ‘Reward is an appetitive
stimulus given to a
human or animal to alter
behaviour’

10. ‘Recognition can be
defined as…

11. ‘The Reward System is a
group of neurological
structures that are
critically involved in
mediating the effects of
reinforcements’

14. WiFi

17. ‘In 2015, Uber, the world’s largest
taxi company owns no vehicles,
Facebook, the world’s most
popular media owner creates no
content, Alibaba, the world’s most
valuable retailer owns no
inventory, Air BnB, the world’s
largest accommodation provider
owns no real estate’

18. Digital rewards

19. What can you do to
deliver these rewards
in the most efficient
and impactful way?

20. High street vouchers

21. Online shopping vouchers

22. Music downloads

23. Movie downloads

24. Music and movie
streaming

25. Gaming

26. Ebooks

27. Virtual prepaid cards

28. Live reporting

29. Scratchcards

30. Thank you