Presentation for talk titled Zero Budget Marketing social media and how it can be effectively used for brands, products, social causes at www.octane.in
2. Regular chap in a regular job
Living a 9-5 life but always tried to walk the extra mile
3. Where it started
August –November 2010, a campaign against corruption in
Commonwealth Games. Became a repository for related content
4. Spreading the word through freebies
Sticker of Commonwealth Jhel at a car in Chembur, Mumbai
5. Visual Branding
Aakash Sharma, a senior advertising professional from Lowe Lintas and
McCan Ericsson designed the simple yet instantly recognisable logo
15. Among the top brands
Since September 2011, @Janlokpal has consistently been among top 10
most influential Indian brands on twitter, best position - No. 2
17. Key Takeaways
• Zero budget but not zero effort
• Consistency of messaging and engagement
• Top management involvement
• Involving the audience
• Geo-targeting
• Content – trial and error
18. Don’t preach, communicate
Social media is egalitarian, everybody is a peer. Go on, make friends, sell
your idea, it doesn’t cost much!