Bucharest Tourism Conference<br />Potential of Virtual Worlds for Tourism<br />David Wortley FRSA<br />
Topics<br />Introduction <br />Tourism and Communications Technologies<br />Virtual Worlds and Immersive Technologies in T...
Introduction<br />
Serious Games Institute (SGI)<br />“An international centre of excellence for the application of electronic games and virt...
West Midlands Region<br />
Coventry<br />
Coventry<br />
Stratford upon Avon<br />
Communications Technology & Culture, Heritage & Tourism<br />
The Thomas Cook Story<br />“Harnessing the power of steam to open up opportunities to experience new worlds and cultures ”...
The Thomas Cook Story<br />Engaging Experiences which are :-<br /><ul><li>Attractive
Accessible
Affordable</li></ul>“Thomas Cook had a passion to make the world a better place through the use of a communications networ...
Lessons from History<br />“Every advance in communications technology has led to increased trade and travel”<br />
Stratford Unplugged<br />“Communications technology enriching the tourist experience through location based services”<br />
Key Message<br />New Communications Technologies can make travel and tourism more attractive, accessible and affordable<br />
Virtual Worlds & Immersive Technologies in Tourism, Culture & Heritage<br />
What are Virtual Worlds (Spaces) ?<br />“Connecting people, ideas, emotions, dreams virtually”<br />
Immersive Technologies<br />Games<br />Virtual Worlds<br />Social Networks<br />Immersive Technologies engage our hearts, ...
Engaging Immersive Technologies<br />Video Games<br />Social Networks<br />Virtual Worlds<br />Digital Earth<br />Mash-ups...
Video Game Technologies<br />“Introducing new cultures and heritage”<br />
Social Networks<br />
GPS Cameras and Photosynth<br />“Collaborative 3D immersive environments”<br />
Virtual Worlds<br />Create opportunities to explore and meet<br />
Virtual Bucharest<br />
Make the Inaccessible Accessible<br />Recreate long-lost places<br />
Make the Inaccessible Accessible<br />Where Science and Art come together<br />
Digital Earth and Streetview<br />Be there without being there<br />
Mash-ups<br />Blending Second Life with Google Earth & Maps<br />
Tourism Serious Games<br />Training Hotel Staff on Guest Relations<br />
Generation Y Digital Native<br />Digital Natives expect rich experiences<br />
Key Message<br />Video Games, Social Networks and Virtual Worlds create engagement, experience, emotions and desire<br />
Future Developments<br />
The Thomas Cook Lesson<br />Engaging Experiences which are :-<br /><ul><li>Attractive
Accessible
Affordable</li></ul>The Thomas Cook Strategy is still valid<br />
Technology is Taking us There<br />More Attractive experiences<br />Faster broadband<br />Richer graphics<br />3D environm...
Richer Experiences<br />The Video Games Industry is driving rich immersion<br />
New Interface Devices<br />New Devices give easy access for all generations<br />
Importance of Interfaces<br />Interfaces to technology should not be barriers<br />
Mobile Devices<br />Mobile devices will be a gateway to future tourism<br />
Connecting the Physical & Virtual<br />We can already used mixed reality<br />
Connecting the Physical & Virtual<br />Augmented reality enriches the experience<br />
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Potential of virtual worlds for tourism

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This workshop presentation was delivered in Bucharest for the J'Info Tourism Training company. It focused on the potential of virtual worlds for culture, heritage and tourism.

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Potential of virtual worlds for tourism

  1. 1. Bucharest Tourism Conference<br />Potential of Virtual Worlds for Tourism<br />David Wortley FRSA<br />
  2. 2. Topics<br />Introduction <br />Tourism and Communications Technologies<br />Virtual Worlds and Immersive Technologies in Tourism, Culture & Heritage<br />Future Developments<br />
  3. 3. Introduction<br />
  4. 4. Serious Games Institute (SGI)<br />“An international centre of excellence for the application of electronic games and virtual worlds to serious social and economic issues”<br />
  5. 5. West Midlands Region<br />
  6. 6. Coventry<br />
  7. 7. Coventry<br />
  8. 8. Stratford upon Avon<br />
  9. 9. Communications Technology & Culture, Heritage & Tourism<br />
  10. 10. The Thomas Cook Story<br />“Harnessing the power of steam to open up opportunities to experience new worlds and cultures ”<br />
  11. 11. The Thomas Cook Story<br />Engaging Experiences which are :-<br /><ul><li>Attractive
  12. 12. Accessible
  13. 13. Affordable</li></ul>“Thomas Cook had a passion to make the world a better place through the use of a communications network”<br />
  14. 14. Lessons from History<br />“Every advance in communications technology has led to increased trade and travel”<br />
  15. 15. Stratford Unplugged<br />“Communications technology enriching the tourist experience through location based services”<br />
  16. 16. Key Message<br />New Communications Technologies can make travel and tourism more attractive, accessible and affordable<br />
  17. 17. Virtual Worlds & Immersive Technologies in Tourism, Culture & Heritage<br />
  18. 18. What are Virtual Worlds (Spaces) ?<br />“Connecting people, ideas, emotions, dreams virtually”<br />
  19. 19. Immersive Technologies<br />Games<br />Virtual Worlds<br />Social Networks<br />Immersive Technologies engage our hearts, minds and wallets<br />
  20. 20. Engaging Immersive Technologies<br />Video Games<br />Social Networks<br />Virtual Worlds<br />Digital Earth<br />Mash-ups<br />
  21. 21. Video Game Technologies<br />“Introducing new cultures and heritage”<br />
  22. 22. Social Networks<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26. GPS Cameras and Photosynth<br />“Collaborative 3D immersive environments”<br />
  27. 27. Virtual Worlds<br />Create opportunities to explore and meet<br />
  28. 28. Virtual Bucharest<br />
  29. 29. Make the Inaccessible Accessible<br />Recreate long-lost places<br />
  30. 30. Make the Inaccessible Accessible<br />Where Science and Art come together<br />
  31. 31. Digital Earth and Streetview<br />Be there without being there<br />
  32. 32. Mash-ups<br />Blending Second Life with Google Earth & Maps<br />
  33. 33. Tourism Serious Games<br />Training Hotel Staff on Guest Relations<br />
  34. 34. Generation Y Digital Native<br />Digital Natives expect rich experiences<br />
  35. 35. Key Message<br />Video Games, Social Networks and Virtual Worlds create engagement, experience, emotions and desire<br />
  36. 36. Future Developments<br />
  37. 37. The Thomas Cook Lesson<br />Engaging Experiences which are :-<br /><ul><li>Attractive
  38. 38. Accessible
  39. 39. Affordable</li></ul>The Thomas Cook Strategy is still valid<br />
  40. 40. Technology is Taking us There<br />More Attractive experiences<br />Faster broadband<br />Richer graphics<br />3D environments<br />More Accessible interfaces<br />Microsoft Kinect<br />Brainwave control<br />Sensors and Personalisation<br />More Affordable<br />Mixed and augmented reality travel<br />
  41. 41. Richer Experiences<br />The Video Games Industry is driving rich immersion<br />
  42. 42. New Interface Devices<br />New Devices give easy access for all generations<br />
  43. 43. Importance of Interfaces<br />Interfaces to technology should not be barriers<br />
  44. 44. Mobile Devices<br />Mobile devices will be a gateway to future tourism<br />
  45. 45. Connecting the Physical & Virtual<br />We can already used mixed reality<br />
  46. 46. Connecting the Physical & Virtual<br />Augmented reality enriches the experience<br />
  47. 47. Summary and Conclusion<br />
  48. 48. Summary and Conclusion<br /><ul><li>Communications technologies will always be a driver for tourism
  49. 49. Immersive technologies can stimulate desire to travel but also deliver tourism experience without travel
  50. 50. Key to success is attraction (engagement, rich experience), accessibility (minimising barriers) and affordability</li></li></ul><li>Any Questions ?<br />?<br />
  51. 51. Bucharest Tourism Conference<br />Potential of Virtual Worlds for Tourism<br />David Wortley FRSA<br />

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