Traditionally female behavior preferred in business
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Traditionally female behavior preferred in business
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- 3. Traditionally female behavior will become preferred in business situations. Companies will value employees of both genders who demonstrate conscientiousness over extraversion and testosterone fueled decision making. - Faith Popcorn - http://trendwatching.com/trends/femalefever.htm
- 4. ’ Top three phone functions (Female) MILLENNIALS (N=84) GEN X (N=165) BOOMERS (N=176) Q: Let’s say your cell phone could only do three things. What three things would you have to have on your phone? Source: JWT/Sonar
- 5. Make key tasks easier. Desire for ―windows‖ look and feel.
- 6. Technology is now part of popular culture, tablets and phones have become lovable, personal items. It’s now accessible for people who don’t like bits & bytes.
- 7. Blogger Beth Hayden: Pinterest can ―…start making your social media strategy more beautiful, one little pin at a time.‖ http://www.combridges.com/2012/03/social-media-visual-pinterest-marketing/
- 8. Mobile users consider themselves environmentally- friendly, health- conscious, and influential. 59% more tech geek 50% more fashion- conscious 37% more risk takers Mobile Intel finance
- 9. We predict that mobile devices will surpass PCs to become the majority of devices used for work, ... Forrester - Tablets will rule the future
- 10. 10 In the future, social media will be like air – it will be anywhere and everywhere we want and need it to be. Charlene Li
- 13. More than 90 percent of owners use their tablets at home in the evenings, princi pally for personal purposes. In the U.S., 80 percent use them in bed. BCG - Not carved in stone
- 14. Tablet computers are ideally fit to share images and information with people around you.
- 15. Consumers increasingly see tablets as multipurpose converged devices that are their personal windows onto the Internet. BCG - Not carved in stone
- 18. Tablets are taking—and will continue to attract—share from other devices. BCG - Not carved in stone
- 20. We predict that mobile devices will surpass PCs to become the majority of devices used for work, ... Forrester - Tablets will rule the future