4. Rise of the social Changes how
consumer we work
65%
44% 20%
of
of expect companies are Always on --
4 84%
consumers a response deploying at Consumers use
complain via within one hour least one social an average of of organizations
social media via social media software tool devices every day have remote workers
“The social Web appeals to innate human desires for self-
expression, human connection, and a sense of belonging...
Social networking captures our pictures, feelings, and
relationships, and makes the Web feel human again.”
Clara Shih – author of “the Facebook Era”
8. Mobility is a megatrend
The influence of consumer technology and always-on connectivity
Mobility Social Cloud Big data
Changing The mobile
work styles consumer By
2016
Nearly
80% 2/3 ,
of Nearly smartphones and
Consumerization: workers spend at of consumers use tablets will put power in
95% of information
workers use at least one self-
least some
portion of their
time working out
their mobile/ smartphones to
get information about products,
brands or destinations at least 3-
the pockets of a
billion
purchased device for work of the office 4 days/week global consumers
