film poster research

1. Film Poster Research
Jordan

2. Thriller Posters
• These posters mainly focus on the main character(s).
• The colour scheme is quite dark and gloomy.
• The character(s) have serious facial expressions.
• They titles don’t obscure from the main image.

3. Horror Posters
• The horror posters image give a little clue as to what occurs in the
film or the main parts.
• The image also looks quite gloomy and ghoulish which is affective.

4. Comedy Posters
• The character(s) have comical facial expressions which presents
the film as light hearted.
• They also tend to have taglines that are quite comical.
• The colour scheme is a lot brighter.

5. Action Posters
• The main image is usually the hero(es).
• These posters have a background of where the film is set.
• They image also tends to include weaponry.

6. What are the different types of
posters?
Teaser Poster: There are usually early
promotional poste which do not
reveal a lot of information to the
audience.
Character Poster: These generally
have a moderate amount of
information, however are more
focuses on the characters of the
film to appeal to the audience (fan
base) of that particular character.
Main Poster: This should
normally reflect the genre of
the film and have all the
necessary information such
as: the release date, the
name of the film, characters
names etc.

7. Where do film posters get shown and
why?
Higher budget films (mainstream) are most likely to be shown
on:
• Bus stops
• Billboards
• Theatres/cinemas
• On a bus
• Tube stations
• Film magazines
• Street walls
These posters are displayed in these locations as they are very
hard to miss as viewers will see it on their daily commute.
They're big in size and have famous actors/actresses who can
bring interest to the poster.

8. What is the typical size of posters?
• The standard poster is called ‘one sheet.’
• The size of a ‘one sheet’ is 27 x 41in (portrait)
• Billboards are 246 x 108 in, which is
equivalent to 24 sheet
• Subway posters or bus stop sizes are 40 x 60in
(portrait)

9. How are posters appealing/attractive to the
audience? Does the appeal/attraction differ than
that of the trailer?
• The posters are appealing to the audience as it leaves
them with enigmas, like who the character is or what
the image represents. This is created through the
MES, font and colours of the poster.
• The poster is aimed at a wider audience than that of
a trailer, trailers are mainly online or on TV so can be
missed but posters are everywhere.

10. What are the conventions?

11. Release date
• The release date is normally at the bottom.
• However for a ‘teaser poster’ the words ‘Coming soon’ are used.
• Its purpose is to inform the viewers when the film is available in the cinemas.

12. Titles/ Credits
• The credits are usually found at the
bottom of the poster as well.
• The information provided includes:
names-the director, cast, website
and social media are put to credit
their assistance in the production of
the film.

13. Tagline
• Only some posters have a tagline which is a slogan for
the film
• It tends to reflect a phrase said in the film and it should
represent the genre of the film well.

14. Image
• The main image is usually the main character(s) of
the film or a object what is significant to the film.

15. What is the difference of the
conventions between genres?
• Romantic movie posters
usually concentrate on the
couple in which the story is
about.
• Action posters
generally focus on
weapons or the skills
of the character(s).
• Horror posters usually
show blood and gore
of the character(s) and
focus on the isolation
of the location.