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Similar to consumer feedback towards cosmetic Consumer products of HUL company
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consumer feedback towards cosmetic Consumer products of HUL company
- 2. basithpathiramanna@gmail.com Page 2 2Project report A study on consumer feedback towards cosmetics products of HUL company 1. Name : 2. Sex : 3. Residential area : 4. Level of education : up to SSLC SSLC Up to degree Degree Professional 5. Occupation : Coolie Employed 6. Age group : Up to 18 19-30 31-40 40 Above 7. Annual income : Up to Rs 50000 50000-100000 100000-200000 200000Above 8. Your opinion about the products Hindustan unilever limited (HUL) company? Qualitative Bad 9. Which of the following are using of this company? Axe Indhulekh oil Cif Comfort Dove Pepsodent Sunsilk Sure Vasline Active wheel Bru Lifeboy Lipton Lux Closeup Domex fair&lovely Lakeme Pearas Rin surfexcel Vim 3Roses Redlabel Toazaa tajmahal Rexona Sunlight Breez Other 10. Which type cosmetic product will you prefer Fairness cream oil items cleaning items perfume items 11.Who among the following suggest you this product ? Friends Relatives Collegiate Retailers
- 3. basithpathiramanna@gmail.com Page 3 3Project report 12. From do you get brand information about the product ? Advertisement Publication Users Friends 13. With whom you discuss about the product before the purchase? Friends Relatives Collegian 14. Before using have you make any trial with the product ? Yes No 15. What is your prime motive in selecting this brand ? Price Good will of company Quality Easy access 16. How much percentage of monthly income you will spend for cosmetic? Bellow 10% 10-20% 21-40% 40% Above 17. Awareness of brand is essential for purchase do you agree? Agree Disagree 18. Did you give preference to AG-mark products ? Yes No 19. What is your opinion towards price and offers of the brand ? Satisfied dissatisfied 20.How will you take your purchase decision ? Own decision Opinion leaders Consultation with friends 21. What is the motive behind use of cosmetic? Aesthetic scene Self confidence Personality Health reasons 22. How do you purchase the product ? Weakly monthly quarterly 23.The sales man helps in taking purchase decision do you agree? Strongly agree Agree Disagree 24.Are you satisfied in using cosmetic ? Highly satisfied Satisfied Dissatisfied 25. Media has a vital role in publicity of brand do you agree? Agree disagree