The document discusses the design elements of a magazine contents page. It describes the consistent house style with font and subheadings to help readers navigate. It also discusses the use of imagery to represent the target audience of 18-30 year olds and themes of music culture. The primary area contains the title and page numbers to guide readers to find content.

1. HOUSE STYLE
This magazine carries a
house style throughout its
contents page. The font
stays consistent for each
subheading and page
description. The subheadings
help the reader discover
different sections of the
magazine so they can quickly
jump between the pages
they most want to read. The
monochrome colour scheme
highlights the modern sense
of the genre.
GUTTENBERG DEISGN PRINCIPLE
The primary optical area contains the title, which therefore
indicates that this is the contents page so an audience knows that
they can use it to find what they need as well as the page
numbers of the most important articles under the heading ‘VIP’. It
also contains a bright image which indicates excitement and club
scene associated with the electronic genre of music. While the
axis of orientation takes you across the 4 images to display the
interesting contents of this magazine, leading to the terminal
optical area which contains more page numbers and articles
names in order to fulfil the purpose of the contents pages.
Both of the fallow areas of the page contain information not
related to the contents of the magazine but the front cover; the
free CD and the photographer.
DESIGN BALANCE
Mixmag’s contents spread
over a double page. This is so
that bigger, more enticing
images can be place on there
as well as to describe the
different features of the
front cover. There is evident
design balance; the two
images on each page are
place in the centre with on
either side there is text
informing the reader as to
what each page consists of,
as a contents page should.
IMAGERY
The main image on the left hand page
characterises the club scene that is
synonymous of the electronic music that is
represented by mixmag from the bright
clothing, busy room and dancing involved.
However this image juxtaposes with the main
image of the right hand page which has much
more neutral colours. The second image
represents the artists and DJs whereas the
first image represented the audience. The
images visually demonstrate how
TARGET AUDIENCE
The target audience for this
magazine is young adult
from the ages of 18 to 30.
Both people in the main
image fall into this age
category and therefore this
will attract a similar
audience due to the
relatability between the two.

2. GUTTENBERG DESIGN PRINCIPLE
The primary optical area contains the
title, which therefore indicates that this
is the contents page so an audience
knows that they can use it to find what
they need as well as the page numbers of
the most important articles under the
heading ‘VIP’. It also contains a bright
image which indicates excitement and
club scene associated with the electronic
genre of music. While the axis of
orientation takes you across the 4
images to display the interesting
contents of this magazine
DESIGN BALANCE
There is no significant design balance in
the contents page of this magazine.
However on the left hand side, there is a
sing column, double column recurrence
as the articles appear vertically down the
page. Thus showing the left side has
more content in relevance to articles
whereas the opposite side contains one
large image and a small section on the
magazines contents.
TARGET AUDIENCE
The target audience for this magazine is
young adult from the ages of 18 to 30.
Both people in the main image fall into
this age category and therefore this will
attract a similar audience due to the
relatability between the two.
IMAGERY (RULE OF THIRDS)
Q magazine uses many images in their
contents page. This issue specifically uses
7 images in relation with articles. 6 of
these 7 images represent the artists or
bands these articles are referring to.
Allowing the audience to identify who is
who and pick out articles they may wish
to read first.
HOUSE STYLE
The brightly coloured speech bubbles,
although different in colour are
consistent in style, they allow the reader
to easily identify what page to go to for
the respective article. The font is almost
consistent throughout the page creating
a style that a regular audience would be
familiar. One obvious consistency of the
house styles is the Red ‘Q’ this means
people can identify with the magazine
and expect a high standard.