Seven Cs Statements for practice

1. SEVEN CS OF EFFECTIVE COMMUNICATION
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Rewrite the following sentences to adhere to the principles of 7 C’s of effective
communications.
1. I am enclosing our brochure that will explain the salient features of the new housing
scheme.
2. During the period between April and June, we were able to resolve 80 percent of the
technical problems.
3. We expect you to dispatch the consignment of finished leather as soon as possible
because we have to meet our commitments for export of shoes.
4. We cannot accept your draft report as the presentation of the various chapters is highly
confusing. We would impress upon you to rectify the poor presentation and send us a
revised draft report.
5. Usman should be appointed for the position of IT Manager as he has real brains and has
obtained one of the top positions in the professional examination.
6. I believe that Mr Mahmood’s employment record seems to show that he is capable of
handling the position of senior financial analyst.
7. If we do not receive the consignment soon, we will be forced to cancel the order.
8. We insist that you always bring your National Identity Card to receive prompt service.
9. We regret to inform you that we have to recover the late payment charges from you
because of your failure to pay the bill on time.
10. Vital Information Systems has purchased six new computer chairs for the programmers
with more comfortable seats.
11. You should not use this type of paper in the photocopying machine.
12. We have wasted an amount of Rs 500,000 by advertising in that new Health Magazine.
13. We regret to inform you that we must deny your request for sale of furniture on credit.
14. Decline in sales from Rs 80 billion to Rs 50 million is due to the very poor performance
of the previous management and this new management certainly cannot be held
responsible for this downslide.
15. You have been sitting on our order for supply of cement for the past two months. We
want the delivery of the consignment now as we cannot wait any longer.
16. The problem with the Spinning Department is its inability to control the high rate of
energy wastage.
17. In the event of your failure to make payment of your overdue account within 7 days, we
would have no other alternative but to tell our legal advisors to initiate legal proceedings
against you.
18. It is not possible for us to repair and replace the damaged parts of your generator in one
day. We would require 2 days to complete the job.
19. Your salesman told a lie and misled me to purchase from your shop, a dress made of
mixed silk and polyester fabric instead of 100 percent silk cloth as claimed by him.
20. If you fail to return the completed Advertisement Contract Form along with a cheque for
Rs 250,000 by September 30, 2011, your reserved space in the next issue of our magazine
‘Fashion Trends’ will be cancelled and would be sold to another customer.
21. Our company has a strict policy not to accept orders for amounts of less than Rs 2.5
million.
22. The employees’ lunch break should not be longer than 45 minutes.
23. The inter-city Express Bus Service will not wait for more than 15 minutes at any stop.
24. We do not offer discount to customers who want credit facilities.
25. Do not apply for the position of Security Officer if your height is less than 185
centimetres.
26. The Board rejected three of the twelve proposals submitted by the management.
27. We shall not give discount on orders worth less than Rs. 10,000.
28. We would not be able to complete the order before the end of the month.
29. Employees’ tea breaks should not be longer than 15 minutes.
30. We cannot begin the printing work until all the revisions are reviewed.
31. We do not provide insurance cover for a period of less than six months.

2. SEVEN CS OF EFFECTIVE COMMUNICATION
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32. All payments must be made in time.
33. You have failed to supply the Product Code and we cannot fill the order until you provide
the proper details of the required code.
34. May I have an appointment for a job interview? You may telephone me on 745986
between Monday and Friday.
35. “I placed an order in May, it is still not delivered”. (apply completeness)
36. “I have received your loan application”. (apply consideration)
37. “Kindly do send us our shipment as soon as possible so that we are able to meet our
customers’ demands latest by Aug 10, 2005. We will highly appreciate your quick
response that would enable us to deliver promptly to our customers, so please send the
shipment at your earliest”. (apply conciseness)
38. “The petrol prices increased very much”. (apply concreteness)
39. Since you have failed to complete the loan application properly, your loan request is
denied.
40. As editor of the magazine I am forced to reject the article you submitted for publication.
41. If you do not follow the enclosed instructions, you will not be able to assemble the doll
house.
42. In your recent letter you neglected to tell me the date and time of the proposed meeting.
43. I am please to inform you that we here at the bank have approved your request for a car
loan.
44. As chairman of the fund raising committee, I would like to request that you make a
donation.
45. I hope you won’t be dissatisfied with the new procedure.
The Seven C’s of Communication facilitate and promote better understanding of business
messages. You are required to match correctly each of the following Seven C’s of
Communication with its most appropriate desired impact on business messages.
Match one desired impact with each of the Selected Seven C’s of Communication.
Selected Seven C’s of Communication
(i) Courtesy (iii) Correctness
(ii) Clarity (iv) Conciseness
Desired Impact
(i) Saves Time (v) Improves Relationships
(ii) Introduces Stability (vi) Builds Confidence
(iii) Reinforces Confidence (vii) Builds Trust
(iv) Makes Comprehension Easier