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BUSINESS COMMUNICATION FOR COMPUTER BASED EXAMINATION (CBE)
SEPTEMBER 2015 ATTEMPT
Grid Weighting
Concepts 10-15
Intra-per...
Contents Learning Outcome Source Relevant Chap/pages
Concepts
Introduction to
business
communication
LO1.1.1:Define busine...
LO1.3.2:Identify weaknesses in a
given simple communication process
applying the Seven C’s concept and
suggest corrections...
• Chapter#3 [Business communication and the
global context] from “Effective Business
Communication” by Herta A.
Murphy.
Na...
Non-verbal
communication
LO2.4.1:Identify forms of non-verbal
communication including facial
expressions, posture, gesture...
LO2.5.5:Explain the principles of
preparing and delivering an effective
public speech.
LO2.5.5:
• Chapter#15 [Strategies f...
LO2.7.5:State the meaning and purpose
of a short business report.
LO2.7.5 & 2.7.6:
Chapter#7 [Business reports] from the S...
LO3.2.2:Discuss the benefits and
limitations of various types of electronic
communication.
and Courtland L.Bovee.
• Chapte...
Summary
Books’ names Relevant Chapters
ICAP’s study text – Edition 2015 All chapters are relevant.
For chapters 5, 6 and 7...
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Bc mapping with referred books

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Business Communication Mapping

Bc mapping with referred books

  1. 1. BUSINESS COMMUNICATION FOR COMPUTER BASED EXAMINATION (CBE) SEPTEMBER 2015 ATTEMPT Grid Weighting Concepts 10-15 Intra-personal and Interpersonal skills 20-25 Communication via the internet 10-15 Total 50 Legends: • Robbins • Herta Murphy • Bovee
  2. 2. Contents Learning Outcome Source Relevant Chap/pages Concepts Introduction to business communication LO1.1.1:Define business communication. LO1.1.1 & LO 1.1.2: Chapter#1 and 2 [The communication process AND Business communications] from the Study Text Edition 2015.LO1.1.2:Describe with simple examples the goals, patterns (formal and informal) and channels of business communication. Communication process LO1.2.1:Define “communication process”. LO1.2.1 & LO1.2.2: Chapter#1 [The communication process] from the Study Text Edition 2015. LO1.2.2:Explain and illustrate the components of the communication process,namely: context, sender, message,medium, recipient and feedback. LO1.2.3:Identify the information needs of the organization and its sources, levels, and usefulness for effective communication. LO1.2.3: Chapter#2 [Business communications] from the Study Text Edition 2015. LO1.2.4:Explain with simple examples the barriers to effective communication. LO1.2.4: Chapter#1 [The communication process] from the Study Text Edition 2015. LO1.2.5:Describe different methods of communication and also state its appropriate medium. LO1.2.5: Chapter#1 [The communication process] from the Study Text Edition 2015. LO1.2.6:Classify different types of communication networks and describe their influence on the communication process within an organization. LO1.2.6: Chapter#11 [Communication] from “Organizational behaviour” by Stephen Robbins. Chain, wheel, all channel 389 Seven C’s of effective communication LO1.3.1:Describe with simple examples the seven C’s of effective communication. LO1.3.1 & LO 1.3.2:
  3. 3. LO1.3.2:Identify weaknesses in a given simple communication process applying the Seven C’s concept and suggest corrections. Chapter#3 [Seven Cs of effective communication] from the Study Text Edition 2015. Intra-personal and Interpersonal skills Nature of Intra- personal communication LO2.1.1: Develop an awareness and appreciation of the importance of intrapersonal communication. LO2.1.1 & LO 2.1.2: Chapter#5-6 [Perception and individual decision making AND LO2.1.2:Identify the basic aspects of intrapersonal communication including self-concept, perception and expectation. Motivation concepts] from “Organizational behaviour” by Stephen Robbins. Perception 157 Self-concept – Herta pg 448 Nature of Interpersonal communication LO2.2.1: Identify the axioms of interpersonal communication. LO2.2.1: Chapter#1 [The communication process] from the Study Text Edition 2015. LO2.2.2: Specify the purposes of interpersonal communication. LO2.2.2: Chapter#1 [Effective communication in business] from “Effective Business Communication” by Herta A. Murphy. Nothing in chapter 1 IPC is chapter 16 LO2.2.3:Determine the role of stereotypes in the communication process. LO2.2.3: Chapter#5 [Perception and individual decision making] from “Organizational behaviour” by Stephen Robbins. Stereotyping 163 LO2.2.4:Identify the role of communication conflict in intercultural relationships. LO2.2.4: • Chapter#3 [Communicating Interculturally] from “Excellence in business communication” by John V. Thill and Courtland L.Bovee. The basics of intercultural BC pg 40 to 48
  4. 4. • Chapter#3 [Business communication and the global context] from “Effective Business Communication” by Herta A. Murphy. National cultural variables pg 76 to 82 Individual cultural variables pg 82 to 88 LO2.2.5:Explain the key ways to improve interpersonal skills. LO2.2.5: • Chapter#1 [What is Organizational behaviour?] from “Organizational behaviour” by Stephen Robbins. • Chapter#1 [Effective communication in business] from “Effective Business Communication” by Herta A. Murphy. The importance ofIPS pg 4 Nothing relevant in chap 1 Some relevant material in chapter 16 LO2.2.6:Identify the elements and traits of ethics in interpersonal communication. LO2.2.6: • Chapter#1 [Communicating successfully in an organization] from “Excellence in business communication” by John V. Thill and Courtland L.Bovee. • Chapter#4 [Business communication and the ethical context] from “Effective Business Communication” by Herta A. Murphy. Characteristics of effective organizational communication pg 11 to 13 Influences on personal ethics pg 99 to 103 Communication and ethical issues pg 103 to 118 Critical Thinking LO2.3.1:Explain the difference between creative thinking and critical thinking. LO2.3.1 & LO2.3.2: Chapter#5 [Perception and individual decision making] from “Organizational behaviour” by Stephen Robbins. Not in the book LO2.3.2: Assess the effect of critical thinking over communication.
  5. 5. Non-verbal communication LO2.4.1:Identify forms of non-verbal communication including facial expressions, posture, gestures, eye contact, voice and touch. LO2.4.1 & 2.4.2: • Chapter#2 [Understanding business communication] from “Excellence in business communication” by John V. Thill and Courtland L.Bovee. • Chapter#1 [Effective communication in business] from “Effective Business Communication” by Herta A. Murphy. Pg 21 to 22 LO2.4.2:Explain the uses of nonverbal messages. 21 to 26 Verbal communication LO2.5.1:Contrast between oraland written communication. LO2.5.1,LO2.5.2 & LO2.5.3: • Chapter#16-17 [Interviewing for employment and following up AND Listening, interviewing and conducting meetings] from “Excellence in business communication” by John V. Thill and Courtland L.Bovee. • Chapter#14,15,16, 17 [Strategies for successful speaking and successfullistening, Strategies for successfulinformative and persuasive speaking, Strategies for successfulinterpersonal communication AND Ch 16 pg 402 to 403 Ch 17 – meeting pg 435 to 436 LO2.5.2:Explain and account for the basic forms of oral communication including; face to face communications, interviews, telephone conversations, grapevine, negotiations, meetings, lecture/speech. LO2.5.3:Contrast between speaking and listening skills. Ch 14 – pg 401 to 403 Ch 15 – pg 409 to 414 Ch 16 – pg 456 to 462 Ch 17 – pg 472 to 474 Strategies for successfulbusiness and group meetings] from “Effective Business Communication” by Herta A. Murphy LO2.5.4:Develop a personal, constructive approach to dealing with conflict situations through speech communication strategies of conflict resolution. LO2.5.4: Chapter#15 [Conflict and negotiation] from “Organizational behaviour” by Stephen Robbins. 533 to 534
  6. 6. LO2.5.5:Explain the principles of preparing and delivering an effective public speech. LO2.5.5: • Chapter#15 [Strategies for successful informative and persuasive speaking] from “Effective Business Communication” by Herta A. Murphy. • Chapter#18 [Giving speeches and oral presentations] from “Excellence in business communication” by John V. Thill and Courtland L.Bovee. Ch 15 not relevant Ch 14 is relevant Full chapter LO2.5.6:Explain the importance of listening in effective business communication. LO2.5.6 & LO2.5.7: Chapter#4 [Listening skills] from the Study Text Edition 2015. LO2.5.7:Describe types and barriers to listening. Visual communication LO2.6.1:Assess the role of visual communication in simplifying and comparing information and illustrating trends and ideas. LO2.6.1: Appendix A from “Effective Business Communication” by Herta A. Murphy. Pg 564 to 577 Written Communication LO2.7.1:Classify the type of business letters and circulars. LO2.7.1 & LO 2.7.2: Chapter#5 & 6 [Written business messages AND Letters and circulars] from the Study Text Edition 2015. LO2.7.2: Determine the qualities of an effective letter and circular. LO2.7.3: Describe the different components of business letter. LO2.7.3: Chapter#6 [Letters and circulars] from the Study Text Edition 2015. LO2.7.4:Explain the salient features of the persuasive letters and circulars. LO2.7.4 Chapter#5 [Written business messages] from the Study Text Edition 2015.
  7. 7. LO2.7.5:State the meaning and purpose of a short business report. LO2.7.5 & 2.7.6: Chapter#7 [Business reports] from the Study Text Edition 2015.LO2.7.6: Describe the contents of a business report. LO2.7.7:Differentiate between different types of reports. LO2.7.7 & 2.7.8: • Chapter#12, 13 and14 [Writing Short reports, Planning long reports AND Completing formal reports and proposals] from “Excellence in business communication” by John V. Thilland Courtland L.Bovee. • Chapter#11-12 [Short reports AND Long (formal) reports] from “Effective Business Communication” by Herta A. Murphy. LO2.7.8:Explain the contents of different types of reports. Ch 12 Table 12.1 Ch 13 not relevant Ch 14 headings only Basic concepts Only headings Communication via the internet Website hosting (types and services) LO3.1.1:State meaning, types and services of web hosting. LO 3.1.1: Chapter#8 [Communication via the internet] from the Study Text Edition 2015. Types of electronic communication LO3.2.1:Explain the main features and practical use of social networking forums, blogs, podcasting, discussion boards, messaging, video conferencing and email. LO3.2.1 & LO 3.2.2: Chapter#4 & 5 [Communicating through technology AND Planning business messages] from “Excellence in business communication” by John V. Thill Ch 4 pg 65 to 70 Ch 5 pg 89 to 91
  8. 8. LO3.2.2:Discuss the benefits and limitations of various types of electronic communication. and Courtland L.Bovee. • Chapter#5 [Business communication and the technology context] from “Effective Business Communication” by Herta A. Murphy. • Chapter#11 [Communication] from “Organizational behaviour” by Stephen Robbins. • Chapter 8 [Communication via the internet] from the Study Text Edition 2015. 120 to 127 391 – 396
  9. 9. Summary Books’ names Relevant Chapters ICAP’s study text – Edition 2015 All chapters are relevant. For chapters 5, 6 and 7, bear in mind that students are only required to assimilate the types, features and contents of different types of written communication. They would not be asked to produce any written communication. “Organizational behaviour” by Stephen P. Robbins, Timothy A. Judge, Seema Sanghi [13th Edition] Chapters 1, 5, 6, 11, 15 “Effective BusinessCommunication” by Herta A. Murphy [7th Edition] Chapters 1, 3, 4, 5, 11, 12, 14, 15, 16, 17 and Appendix A “Excellence in business communication” by John V. Thill and Courtland L.Bovee [4th Edition] Chapters 1, 2,3, 4, 5, 12, 13, 14, 16, 17, 18
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Business Communication Mapping

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