It has informatin

1. Welcome

2. Press Release (Note) and News Article

4.  Press release
 Press note is a memorandum written for the
outside world and not for internal circulation
 It is memorandum written to convey
newsworthy information to the public.

5.  Writing effective press release
 Be attentive to your press release contents

6.  Choose newsworthy news
 The purpose is to convey fresh information to the
public
 A good press release answers to all “Wh” questions,
providing media all the related information.
 A press release is different from an advertisement.

7.  Apt beginning
 The head line and the first paragraph should
carry the essence of the news.
 The rest of release gives detailed information.
 Do not start with weak opening.

8.  Write for the media
 The media would use your news with no
modifications.
Or
 It would be used as a base material for the
news by the journalists.
 In both the cases try to write according to the
way you wish it to published.

9.  All that excites you need not be a news
 Think of the interest of the audience.
 See, someone else found your story interesting?
 Make sure that your announcement has some
news values such as timeliness, uniqueness and
something really unusual.
 Focus on the aspects of your news that truly set
you apart from everyone.

10.  Does your press note demonstrate?
 Indentify the problem and think why your solution
is the right solution
 Say how you fulfill the needs and desires.
 Use real life examples to powerfully convey the
benefits of using your product or service.
 If you have already achieved something significant
tell the cause and effect.

11.  Stick to the facts
 Tell the truth.
 Avoid fluff, embellishments and exaggerations.
 Pick an angle
 Try to make your press release timely.
 Relate your news to current events or social
issues if possible.

12.  Use active voice
 Avoid passive voice
 Active voice make your release lively.
“The PM overlooked in the Raja issue”
Instead
“The raja’s matter was overlooked by the PM”

13.  Never be verbose
 Use words precisely
 Avoid using unnecessary adjectives, flowery
language, or redundant expressions.
 Tell the story in fewer possible words.
 Avoid jargon.
 Speak plainly, using common language –
language of people.

14.  Avoid the hype (excitement)
 Your credibility will be destroyed if you use a
bunch of hype.
 Get permission
 Get written permission before including
information or quotes from the
affiliates/employees of other organization.

16.  Never submit a press release in all UPPER CASE or
lower case letters. Use mixed case.
 Write your release on word processor not online.
Follow – write, print, proof read, rewrite/edit.
 Should be in more than one paragraph
 Include a one-paragraph summary. Not including
summary may lessen the effectiveness of your
news.
 Do not include your e-mail ID in the body of the
release.

17.  All upper case characters (even the headline
should be in proper case)
 Correct the grammatical errors.
 Press releases are not advertisements.
 Make sure that your press release is formatted
according as you intended.
 Let your sentence wraps (completes) naturally.

18. Thanks a lot for patient hearing