Part of organizational development

1. STRATEGIC
MANAGEMENT
Prepared By : Jyoti Mishra
(CA Article)

2. CONTENTS WE COVER
 Introduction – strategy ,corporate strategy, strategic management
 Features of corporate strategy
 Nature /Scope/Concern of strategic management
 Steps involved in formulating the corporate strategy
 Framework of strategic management
 Strategic management model
 SWOT analysis

3. STRATEGY
 Strategy can be understood as “ RANN NEETI”.
 Strategy means something to do with war and “WAYS TO WIN
OVER THE ENEMY” .
 According to Joel Ross and Michael Kami, “ WITHOUT STRATEGY
AN ORGANISATION IS LIKE A SHIP WITHOUT A RUDDER”.

4. CORPORATE STRATEGY
 It is growth design of firm.
 It generate blueprint of organisation’s 3D i.e. DESIRED IMAGE,
DIRECTION, AND DESTINATION.
 Corporate strategy focuses on STABILITY, EXPANSION,
RETRENCHMENT, COMBINATION i.e. four generic strategic
alternatives as propagated by Glueck and Jauch .

5. STRATEGIC
MANAGEMENT
 Aim of SM is to save the companies product
and services through proper understanding of
environmental changes both internal and
external.
 The principle of “SURVIVAL OF THE
FITTEST”, as propagated by Charles Darwin is
the only principle of survival of the organisation
in todays turbulent environmental situation.
Charles Darwin

6. FEATURES OF
CORPORATE STRATEGY
 Long term
 Integration of organisation’s all resources
 Orientation
 Negating the adversity of competitive and complex business
environment
 Dynamic and flexible
 Intertwining on swot
 Achievement of mission ,objective and goal
 Level of management

7. NATURE/SCOPE AND
CONCERN OF
CORPORATE STRATEGY
It focuses on market
,customer,competitor,technology,skill,product,knowledge,orien
tation,research&development,human resource , value chain
,supply chain etc. to write a success story of business.

8. STEPS INVOLVED IN
FORMULATING
CORPORATE STRATEGY
 Forming the vision
 Knowing the mission
 Setting of objective
 Crafting of strategy and goal
 Evaluating and initiating corrective

9. FRAMEWORK OF STRATEGIC
MANAGEMENT
Stage one
Where are we now?
(BEGINNING)
Stage two
Where we want
to be? (END)
Stage three
How might we get there? (MEANS)
Stage four
Which way is the best?
(EVALUATION)
Stage five
How can we ensure
arrival? (CONTROL)

10. STRATEGIC
MANAGEMENT MODEL
 It is also called strategic management process.
 SMM doesn’t give guarantee of success however if it is used
properly then organisation will achieve its vision, mission, objective
and goal.
 Every company shall make SMM along with strategist and hold
confrences and through confrences they invite motivational trainer
and speaker to communicate SMM loud and clear.

11. STEPS OF SMM

12. SWOT ANALYSIS

13. STRENGHT – Inherent capability of
organisation
WEAKNESS - Inherent capability of
organisation
OPPORTUNITY – Favourable condition
in the business environment
THREAT – Unfavourable situation in
the business environment

14. SWOT ANALYSIS OF
AMAZON AND FACEBOOK

15. TOWS MATRIX
Heinz
Wehrich
Strength Weakness
SO
(Maxi-Maxi)
WO
(Mini-Maxi)
ST
(Maxi-Mini)
WT
(Mini-Mini)
Internal Elements
Opportunities
Threats
Tows Matrix By Heinz Wehrich

16. EXPLANATION TO TOWS
MATRIX
 SO : A position that any firm would like to achieve, where
strength can be used to build or capitalize existing or
emerging opportunities.
 ST : A position where strength is used to minimize existing
or emerging threats.
 WO : A position where existing opportunities are to be
exploited to maximum to overcome organizational weakness.
 WT : A position that any firm would like to avoide, where an
organisational may have to struggle for its survival.

17. Jyoti Mishra
Registration No.- NRO0348411