Google is no longer focused on search and instead aims to be a data platform. It collects vast amounts of data from sources like Google Analytics (used on 80% of websites), Google DNS, satellite imagery, and domains registration to better understand users and provide personalized information without queries. Google's goal is to anticipate users' needs through analysis of structured data and user context in order to deliver relevant content and predictions. This data-driven approach has made Google more of an advertising company relying on technology rather than a technology company funded by advertising.

1. The future
of Google
…and why it’s no longer
a search company

3. But that’s not the
whole picture

4. Warning!

6. Data

7. I HAS CONSPRCY THERY

8. Where might
Google get this
data?

9. $8 TO $10 BILLION
BY 2022

11. $60+ MILLION

12. $1 BILLION FOR
180 SATELLITES

14. 80%
of websites use
Google Analytics

15. 8.8.8.8
Google
DNS service

19. GOOGLE EXPLORES
A UNIFIED CMS AND
PUBLISHER AD
PLATFORM

21. DOMAINS SURVEYS DRIVE

22. $966 MILLION

26. $500 MILLION

30. $3.2 BILLION

31. $555 MILLION

32. What could
pull this data
together?

33. $400 MILLION

35. What is Google
trying to achieve?

38. “ My vision when we started
Google 15 years ago was that
eventually you wouldn’t have
a search query at all. You’d
just have information come
to you as you need it”
Sergei Brin, Google

39. GOOGLE’S NEW
DIRECTOR OF
ENGINEERING,
RAY KURZWEIL,
IS BUILDING YOUR
‘CYBERNETIC FRIEND’

42. Google is no longer a
search company

43. Google is a
data platform

48. “Any sufficiently
advanced technology
is indistinguishable
from magic.”
Arthur C. Clarke

50. Why?

52. Google was a technology
company funded by advertising.
Now it’s an advertising
company that uses technology.

54. $%!?
What about clients?

55. &£#@
What about
our jobs?

56. Web search

57. Web search
Contextual
search

59. Search plus
Your World

60. Google needs
to understand
rather than index

61. Structured data

62. $30+ MILLION

64. Predictions

65. Content is king Context

66. Rise in
businesses based
on Google data

67. Foster brand loyalty

68. Google knows
more about your
customers than
you do

69. $16,711,000,000
plus…
Project
Loon Domains

70. It’s already
happened

71. Thank y o u…
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