Google is a widely search engine that uses text matching techniques to find the web pages that are important and relevant to user’s search <br />The word Google comes from the misspelling of word googol which refers to 1 followed by 100 zeros.<br />The company is running millions of server worldwide.<br />
History <br /><ul><li>Google began in Jan 1996,as research project by Larry Page and Sergey Brin.The company was first incorporated as a privately held company on September 4, 1998.
The initial public offering took place on August 19, 2004, raising $1.67 billion, implying a value for the entire corporation of $23 billion.
The company is listed on Nasdaq and London stock exchange under ticker symbol GOOG and GGEA respectively.</li></li></ul><li>Who<br />Did<br />Google?<br />Larry Page<br />Sergey Brin<br /><ul><li>Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University, California and the company was first incorporated as a privately held company on September 4, 1998.
They have made everything so much easier, faster, and more informative. They have definitely made a huge impact into the technological world. </li></li></ul><li>
GOOGLE<br />The Vision <br /> To make search engines so powerful they would understand "everything in the world". <br />The Mission <br /> To organize the world's information and make it universally accessible and useful.<br />The Focus<br /> Google continues to focus on innovation and on the user experience.<br />
Googleplex<br />Googleplexia combination of Google and complex<br />The head quarter of Google “The Googleplex” is located at 1600 Amphitheatre parkway in mountain view ,California<br />
Facilities at Googleplex<br />The Googleplex is furnished with items like shade lamps and giant rubber balls <br />It also includes gym,free laundry rooms,two small swimming pools, pool tables ,pianos, ping pong tables<br />Healthy lunch and dinner for all staff .<br />In late 2006,the company installed a series of solar panel<br />
Google + buildingComplex=Googleplex<br />http://www.youtube.com/watch?v=R90Zs60HXms<br />The Google headquarters is located in Mountain View, California.<br />Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, a baby grand piano, a pool table, and ping pong. In addition to the rec room, there are snack rooms stocked with various foods and drinks. <br />
Originally, the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997, and the company was incorporated as Google Inc. on 4 September 1998 <br />
Growth Acquisition & partnerships<br /><ul><li>Google has continued its growth through a series of new product developments, acquisitions, and partnerships.
Google started business with radio and publications.
Google purchased the radio advertising company “dmarc”</li></li></ul><li>Recent Acquisitions<br />
Why Google <br /><ul><li> Google is a Biggest web search engine, it indexes millions of web pages</li></ul>Google is used to perform many tasks.<br />It solves user’s problems ,fulfill their needs<br />and desires beyond search<br />.<br />
Internet Advertising - 2007<br />Global - By E-Marketer<br />Number 1 – Advertising Medium in terms of growth rate.<br />Ad spending on the Web should net out at $21.7 billion this year. <br />E-Marketer predicts that online advertising will reach $28.2 billion next year (an increase of 30 percent)<br />Online advertising will account for a nearly twice as many dollars - constituting a hefty $44 billion market<br />
Internet Advertising Trend and Predictions<br />Global - By Zenith Optimedia - continued<br />The internet will grow six times faster than traditional media between 2006 and 2009 and increase its share of the ad market from 5.8% to 8.7%.<br />All of the fastest-growing ad markets are in the Middle East and Central & Eastern Europe<br />These regions are growing at double-digit rates, compensating for an under performing North America<br />World Adspend to grow 5.2% in 2007, on par with long-term trend<br />Olympics, elections and football to lift growth to 6.2% in 2008.<br />
Leadership<br />Eric Schmidt Chairman of the Board and Chief Executive Officer<br />His focus area is the company's technical and business strategy. His leadership lead Google to add its products, focus on innovations, users’ technology improvements. He is also a member of President Obama's Council of Advisors on Science and Technology.<br />
Leadership<br />Larry PageCo-Founder & President, Products .<br />He was one of the founding CEO of Google. Now he is president of products. He also carry the daily operations with Eric & Sergey Brin. He declared a World Economic Forum Global Leader for Tomorrow in 2001.<br />
Leadership<br />Sergey BrinCo-Founder & President, Technology.<br />He is also cofounder of Google. Instead of President ,Technology; He also focus on daily operations with Eric & Larry . His research focus include search engines, data mining of large text collections and scientific data. He along with Larry named by In 2004, he and Larry Page were named "Persons of the Week" by ABC World News Tonight<br />
ShiningGoogleat the world map<br /><ul><li>21 countries at present</li></li></ul><li>Google’s Culture<br />Even in such a big form Google has a small company heart.<br /> Flat Hierarchy <br />Each Googler is equally part of the success ,innovation ,mission of Google.<br />Each employee having several responsibilities in different departments<br /> Hiring Policy<br />Google favor ability than experience based on nondiscrimination of any type<br />Multilingual company environment. <br />Recreational facilities along with work.<br />Common café at Googolplex for all employees. <br />
Philosophy of Google<br /><ul><li>The primary focus to serve the user and all else will follow.
Focus on solving the search problems by continue R & D.
Continue focus on make the search process the fastest possible.
You don't need to be at your desk to need an answer .
Focus to provide information across the nations.
Being great is a starting point not an End point.</li></li></ul><li> Google is Unique<br />Its speed, Accuracy, Objectivity & easy to search.<br />Its Page Rank technology .<br />Positioned as “Fastest Crawling Technique”.<br />Keeps the search “Up to date”.<br />R & D budget is 50% of Net income & 10 % of Revenue.<br />
Top2 competitors<br />Two competitors - Microsoft and Yahoo! Inc.<br />Both Microsoft and Yahoo have more employees than Google. – Microsoft has 6 times.<br />Microsoft also has more sources of cash.<br />Longer operating history established good customer relationships. <br />Both have much ability to capture the retained customers by raising their level of service.<br />
SWOTANALYSIS<br />STRENGTHS<br />Brand equity<br />Consistent innovations<br />The most efficient search engine<br />Wide range offerings<br />Concentration on consumers<br />WEAKNESSES<br />All the products not known to the consumers<br />Over dependence on contextual advertising for revenue <br />
SWOTANALYSIS<br />Opportunities<br />Search is still continue…<br />Today is the world of computer literacy <br /><ul><li>Mobile technologies add another opportunity.
Cheaper global telecommunication costs open new markets</li></ul>Threats <br />Legal issues about information stores <br />Threats from core competitors (developing search engine)<br />Users get confused.<br />Print collection become less visible<br />
QUESTION?<br />SO WHAT IS GOOGLE DOING AND WHAT SHOULD IT DO?<br />
Recommendations<br />Diversify earnings not products<br />
Recommendations<br />Be Multi-domestic company.<br />Find new sources of revenue.<br />Continuous Innovation is the key to maintain dominance in such an aggressive environment.<br />Concentrate on BRIC nations.<br />