Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Smw mumbai 2015 post event report

939 views

Published on

Smw mumbai 2015 post event report

Published in: Business
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Smw mumbai 2015 post event report

  1. 1. 35+ EVENTS
  2. 2. 190+ SPEAKERS 90+ SPEAKERS
  3. 3. SPONSOR/PARTNERS INVOLVED Presenting Sponsor City Support Sponsor
  4. 4. MARQUE EVENTS
  5. 5. THE INTEGRATION CHALLENGE Discussion was on Integrated campaign which threw light on various aspects like – strategy, challenges, approach and the outcome. All the stakeholders came to one platform to share their learning, and knowledge on “how they developed a well stitched integrated campaign. Delna Avari, Head- Marketing communication & Services, TATA Motors Kunal Jeswani, CEO- Ogilvy group, India Board Member in charge of Soho Square Sandeep Mehta, Vice President-Wizcraft International Entertainment Pvt Limited Deepak Netram, Senior Vice President- Lodestar UM Amaresh Godbole, Managing Director- Digitas Lbi Anant Rangaswami- Editor- CNBC-TV18
  6. 6. This session was based on the popular ‘party game’ Cards Against Humanity . Social Media Week is the world’s hottest Social Media party, influencer marketing is the hottest methos that brands are trying to figure out. Just adds up to host this game at SMW Mumbai by Get Evangelized CARDS AGAINST INFLUENCERS - DIRTY SECRETS AND GRAY SHADES OF INFLUENCER MARKETING Sachin Bhatia, CEO & Co-founder , TrulyMadly Prashanth Challapalli, Sr. Vice President & Digital Head , iContract Anaggh Desai, Entrepreneur by Attitude, Employee by choice, Freelancer Lavin Mirchandani, Founder, GetEvangelized Sapan Verma, @EastIndiaComedy., Standup Comedian
  7. 7. 200+ bikers connected through the power of Social media and joined for one big ride at Lonavla CHAI & PAKODA BIKE RIDE
  8. 8. RARE DISEASES, MOBILE HEALTH & SOCIAL MEDIA Healthcare has multiple stakeholders including Doctors, Patients, Pharmaceuticals, Hospitals and consumers at large. Social Media and mobility has impacted Healthcare and the scenario is changing rapidly. A discussion with a live case study on Team Nihal Nihal Bitla & Srinivas Bitla Priti Mohile - Managing Director, MediaMedic Communications Dr. Aniruddha Malpani- Medical Director, HELP - Health Education Library for People Dinesh Chindarkar, MediaMedic
  9. 9. NOT SO SOCIAL SIDE OF SOCIAL MEDIA Culture Machine hosted an interesting session on the dark side of social – what can be its impacts & how can it be tackled. Saurabh Kanwar - Founder & President, Flarepath Digital, Suresh Menon - Co-Founder, One Network Entertainment Pvt. Ltd., Sameer Pitalwalla - CEO & Co-Founder, Culture Machine Media Pvt. Ltd, Anisha Sharma - Co-founder, Owl By The Window ,
  10. 10. #CELEBSOCIAL Social media as a tool for PR – does a celebrity need to show restraint? Are brand endorsements via social media the next big thing? How can artists engage an stay connected with their fans using social media – maintaining private v/s public lives. Nikhil Chinapa - Co-founded Sunburn Festival Director for VH1 SuperSonic Tisca Chopra, Indian actress , Bollywood Gaurav Kapur, Indian television anchor and sports presenter, Indian television anchor Lavin Mirchandani, Founder, Get Evangelized
  11. 11. IS SOCIAL MEDIA SHAPING JOURNALISM FOR BETTER OR FOR WORSE? Twitter. Facebook. LinkedIn. The list of social media tools could probably run on for paragraphs, and today’s technology changes so rapidly that many industries, including corporations and news media, can barely keep up. Power packed discussion on how Journalism shaped up in the era of Digital Revolution. BV Rao, Editor, BV Rao Arnab Goswami, Editor-in-Chief, Times Now Sruthijith KK, Editor in chief, Huffington Post India Dhanya Rajendran, Managing Editor, www.thenewsminute.com Sidharth Bhatia, Journalist, Writer & Founder/Editor , TheWire.in
  12. 12. "ONE SHOE, ONE WORLD" TRAVEL TALENT An interactive quiz dedicated to avid travellers & travel enthusiasts. The prizes were worth Rs. I Lakh by SkyScanner Quiz Master: Ansoo Gupta, An accomplished traveller & COO -, Pinstorm
  13. 13. SMW in association with Mumbai traffic police & TogetherVCAN introduced #MySafetyMyLife & encouraged citizens to click pictures, shoot videos and share their pledges towards road safety SMW INITIATIVE - SOCIAL SANCHAR CAMPAIGN: #MYSAFETYMYLIFE
  14. 14. SMW INITIATIVE - SOCIAL SANCHAR CAMPAIGN: #MYSAFETYMYLIFE
  15. 15. #MUMBAI WENT SOCIAL
  16. 16. BUZZ TREND LINE DURING THE WEEK 5000+ Authors | 15Mn+ Reach | 30,000+ Mentions | 100Mn+ Impression 3000+ Online live stream viewers
  17. 17. 100+ PR COVERAGE
  18. 18. TATA MOTORS @ SMWMUMBAI #madeofgreat Panel - The Integration Challenge Messi AR Installation Opening Keynote by Delna Avari, Head (Marketing Communication & Services) , Tata Motors
  19. 19. TATA MOTORS @ SMWMUMBAI
  20. 20. ACCENTURE @ SMWMUMBAI CMO Breakfast Meet Panel Discussion- Can Social Media Exist as an Island, What happens when Integrated? Deepak Sharma, Executive Vice President & Head – Digital Initiatives , Kotak Mahindra Bank Ltd Pranayesh Singh, Heads Social Intelligence, Collaboration, Content Analytics and ECM, Accenture Ram Subramanian, Internet Artist, Writer & Director,, Handloom Picture Company Uma Talreja, Director Strategy , Raymond Ltd Nitish Tipnis, Director-Marketing & Sales(Nissan) , Hover Automotive India Ltd
  21. 21. WRANGLER @ SMWMUMBAI Total Tweets – 4146 Overall Reach – 1.1Mn Overall Impressions – 19.9 Mn Total Contributors – 798 3 hashtags trended at India level
  22. 22. SMW MUMBAI HAS TRULY BECOME THE ULTIMATE PLATFORM FOR SHARING AND COLLABORATING IDEAS

×