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  1. 1. Shagun Bhardwaj 2011PMB6533 (MNIT-DMS)
  2. 2. G o o g l e ’s Mission Organize the world's information and make it universally accessible and useful
  3. 3. G o o g l e Strategy : Search. Ads. Apps. Search. Ads. Apps.
  4. 4. SERP Search Engine Results Page(s). The page or pages that are displayed after entering a query into a search engine.
  5. 5. <ul><li>Search Engines Market Share </li></ul>*The search engine rankings for September 2011,  according to comScore
  6. 6. -Weather - Financial information -Music -Image -Vedios -Question & Answers
  7. 7. G o o g l e Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?
  8. 8. <ul><li>Google Site Search is available in nearly 88 languages.  </li></ul>G o o g l e Languages Availability
  9. 9. Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology G o o g l e History
  10. 10. History <ul><li>1996 </li></ul><ul><li>Larry and Sergey, begin collaborating on a search engine called  BackRub . </li></ul><ul><li>1997 </li></ul><ul><li>They decide to change the name fom BackRub to  Google —a play on the word “googol,” a mathematical term .  </li></ul>
  11. 11. <ul><li>2000 </li></ul><ul><li>Google  AdWords   launches  with 350 customers </li></ul><ul><li>2003 </li></ul><ul><li>They   acquire  Pyra Labs, the creators of  Blogge r </li></ul><ul><li>  launch Google Print  (which later becomes  Google Book Search ) </li></ul>
  12. 12. <ul><li>2004 </li></ul><ul><li> orkut   launches  as a way to tap into the sphere of social networking </li></ul><ul><li>They come up with an IPO , in oct. , of an Opening Price of $85 </li></ul><ul><li>2005 & 2006 </li></ul><ul><li>They launch Google earth and Picasa. </li></ul><ul><li>And launches chat option in Gmail. </li></ul>
  13. 13. <ul><li>2011 </li></ul><ul><li>Co-founder  Larry Page become CEO  in April 2011 </li></ul><ul><li>A Google a Day  is a  new daily puzzle  that can be solved using your creativity and clever search skills on Google </li></ul><ul><li>  celebrated 6th birthday of YouTube </li></ul><ul><li>The  Google+ project —real-life sharing, rethought for the web—launch. </li></ul><ul><li>agree to  acquire Motorola Mobility . </li></ul>
  14. 14. CTR&CPM (Clickthrough Rate&Cost Per Thousand)
  15. 15. Some Interesting G o o g l e Data-Points <ul><li>Searches per day : Every day millions of people search on G o o g l e for information </li></ul><ul><li>International traffic : More than half of searches come from outside the U.S. </li></ul><ul><li>G o o g l e Network reach/frequency ( G o o g l e Network includes all G o o g l e sites and AdSense for content pages) </li></ul><ul><ul><li>The G o o g l e Network reaches more than 80% of worldwide Internet users </li></ul></ul><ul><ul><li>The G o o g l e Network reaches more Internet users worldwide than any other web property or ad network </li></ul></ul><ul><li>PageRank ( just one of more than 200 signals we use to determine the rank of a website) </li></ul><ul><ul><li>The web changes all the time (10–20% of the web is brand new every time we crawl it) </li></ul></ul><ul><ul><li>G o o g l e has never seen 20–25% of its queries before, showing the creativity of our users and proving that small indices aren’t useful </li></ul></ul><ul><ul><li>G o o g l e updates its search algorithms on a weekly basis </li></ul></ul><ul><li>G o o g l e News: now includes articles from over 10,000 news sources in more than 18 languages worldwide. Among these, over 4,500 are English language news sources </li></ul><ul><li>Advertisers : Hundreds of thousands of advertisers worldwide </li></ul><ul><li>Client Software: G o o g l e Toolbar has millions of users worldwide </li></ul><ul><li>G o o g l e Desktop : has millions of users worldwide </li></ul><ul><li>Audio Advertising : More than 1,600 radio stations available to U.S. AdWords advertisers </li></ul><ul><li>Print Advertising : More than 600 newspapers now available to U.S. AdWords advertiser </li></ul><ul><li>TV Advertising : We are currently in a closed trial to test an auction-based TV advertising system working with EchoStar and Astound Cable </li></ul><ul><li>YouTube : People watch hundreds of millions of videos on YouTube every day </li></ul><ul><ul><li>Hundreds of thousands of videos are being uploaded to YouTube daily </li></ul></ul><ul><ul><li>Every minute, eight hours of video is uploaded to YouTube </li></ul></ul>
  16. 16. What is Google?
  17. 17. What is Google?
  18. 18. Competitors <ul><li>Yahoo! Search </li></ul><ul><li>Mozilla </li></ul><ul><li>AskJeeves </li></ul><ul><li>MSN Search </li></ul><ul><li>AOL </li></ul>
  19. 19. <ul><li>Industries where Google Inc. </li></ul><ul><li>Competes: </li></ul><ul><li>Internet Search & Navigation Services </li></ul><ul><li>Advertising & Marketing Services </li></ul><ul><li>Media </li></ul><ul><li>Internet Publishing, Broadcasting & Search Portals </li></ul><ul><li>Professional Services Sector </li></ul>
  20. 20. Differentiation <ul><li>Speed </li></ul><ul><li>Accuracy </li></ul><ul><li>Objectivity </li></ul><ul><li>Ease of use </li></ul><ul><li>Less Spam </li></ul><ul><li>Huge Storage(cloud computing) </li></ul>
  21. 21. G o o g l e’ s Positioning <ul><li>… is something that &quot;understands exactly what you mean and gives you back exactly what you want&quot;. (Larry Page) </li></ul>
  22. 22. SWOT Analysis <ul><li>STRENGTH </li></ul><ul><li>  Google – Already number one search engine . </li></ul><ul><li>It has established a brand name, in which its users trust.It’s dependable, reliable and fast. </li></ul><ul><li>  Google needs very little end user marketing as the name itself is getting word by mouth publicity. </li></ul>
  23. 23. <ul><li>WEAKNESS • Many spammers manipulate Google’s ranking technology by creating dummy sites with thousands of links to pages that they wanted Google to rank highly. </li></ul><ul><li>only 60% to 75% of web search queries are answered accurately by it. </li></ul>
  24. 24. <ul><li>Opportunities </li></ul><ul><li>•  Google can start new services like multimedia, product search, private database, and print media. </li></ul><ul><li>•  Google can also merge with an established mass-market portal to lock in large number of users and advertisers. </li></ul><ul><li>•  Google can start giving full fledged services on hand held mobile devices to capture market beyond conventional internet. </li></ul>
  25. 25. External Analysis <ul><li>Global </li></ul><ul><li>the company now has 20 offices in the U.S. and international locations in over 30 countries working on research, sales, and marketing (Google, 2010). </li></ul>
  26. 26. Economic <ul><li>The United States is currently in a period of recession and stocks are trading at 52-week lows. However,Google relatively isolated because search and consequently internet-based advertisements have become a staple to the world society and economy. </li></ul>
  27. 27. Conclusion Google’s success is clearly attributable to how it treats the people who have a stake in the company. Google’s founders started the company with a unique vision and the implementation of that vision has been very successful. The degree to which the company succeeds in the future will largely depend on how it leverages its experience while staying true to its vision