The document discusses how public relations is changing and adapting to the digital age. Specifically, it notes that PR needs to transform as communication moves increasingly online, with audiences having infinite choices. Traditional offline PR alone is no longer sufficient, and PR professionals must now practice both online and offline strategies. Some key aspects of digital PR discussed include the importance of data, planning, leveraging opportunities, creating content, engaging influencers on social media, and evaluating efforts.
24. Crafted
PRESENTATION
Be prepared, online and off
• Ship grounded during the evening of Friday 13th January 2012
• First offline PR was 14 January (PM)
• First news conference with CEO was held 16 January
• Online had:
• 35,000 tweets
• 10,000 blog mentions
• 34,000 new mentions online
• 4,500 YouTube video mentions
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
Ultimately, this is the key message from meIf you are pushing your message out, people wont respond, they’ll close the browser, hit the back button, they’ll move onIf you can get them interested in what you’re saying, not who you are, then you have engagement7 MINUTES
Ultimately, this is the key message from meIf you are pushing your message out, people wont respond, they’ll close the browser, hit the back button, they’ll move onIf you can get them interested in what you’re saying, not who you are, then you have engagement7 MINUTES
Ultimately, this is the key message from meIf you are pushing your message out, people wont respond, they’ll close the browser, hit the back button, they’ll move onIf you can get them interested in what you’re saying, not who you are, then you have engagement7 MINUTES
This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
18 minutes
The media channels people are using are changingGraph shows digital’s year on year growth compared to other media, startling trendConsumers are moving away from traditional channels, and your business needs to consider that
This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
The Daily Mail, with 2 million print circulation currently gets around 7,000,000 unique visitors a dayMore time is spent on mobile media by adults, than they do on newspapers and magazines combinedThis change also reflects how people are consuming media, what they respond to. Long editorials don’t work as well as short snappy interesting tidbits online.
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
Social media is contentPeople on social share “something”Could be photos of their children, news story or video72 hours of video are uploaded to YouTube every minute25% of global YouTube views come from mobile devices
Social media is contentPeople on social share “something”Could be photos of their children, news story or video72 hours of video are uploaded to YouTube every minute25% of global YouTube views come from mobile devices
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
The Daily Mail, with 2 million print circulation currently gets around 7,000,000 unique visitors a dayMore time is spent on mobile media by adults, than they do on newspapers and magazines combinedThis change also reflects how people are consuming media, what they respond to. Long editorials don’t work as well as short snappy interesting tidbits online.
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
This is a sobering graph for anyone with connections to the print industry and it’s echoed in the magazine tradeDaily Mail has under 2million circulation in print nowSo is this terminal?
Social media is contentPeople on social share “something”Could be photos of their children, news story or video72 hours of video are uploaded to YouTube every minute25% of global YouTube views come from mobile devices
Social media is contentPeople on social share “something”Could be photos of their children, news story or video72 hours of video are uploaded to YouTube every minute25% of global YouTube views come from mobile devices
Has “content” moved on?eBookPDF – Printing document formatWhite paperAll these are good, if you aren’t doing any of them at least do this, but that’s nor remarkable anymore
18 minutes
Reached 75,000 accounts on TwitterNearly 100,000 impressions
18 minutes
18 minutes
18 minutes
18 minutes
Reached 75,000 accounts on TwitterNearly 100,000 impressions
18 minutes
18 minutes
18 minutes
So we’re here, Digital is acknowldged to be importantHow is digital marketing different?How should our marketing adapt?
18 minutes
18 minutes
Reached 75,000 accounts on TwitterNearly 100,000 impressions