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Step marketing plan for TMC ComPeds 10 Abadilla | Azucena | Lim | Tan, L | Tan, T ASMPH
Identify Primary Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STEP 1
Identify Need, Wants + Expectations I am the best I can be when I keep my family and community safe from diseases. Holding office in the organization is a status symbol. I play a role in the health of my community.  I am entitled to quality medical care which is a basic need. STEP 2
[object Object],[object Object],[object Object],[object Object]
Competition and  Competitive Position Map ,[object Object],[object Object],[object Object],STEP 3
Community Support  vs.  LGU Support  Community support/ LGU support Matrix High LGU support Low LGU support High Community Support Low Community Support TMC ComPeds Rotary outreach GK Seasonal Outreach  missions Barangay Health Centers
Position Mapping ,[object Object],TMC ComPeds Unsustainable More Community  Involvement Lesser Community  Involvement BHC Med Mission Rotary GK
Positioning is shown in this Competitive Map TMC Charity Clinic Barangay Health Center PCGH Traditional Medicine Provides medical care Community Involvement Tailor fit Programs to families Low cost Advanced screening and treatment options Patient Education
What is the gap? ,[object Object],[object Object],[object Object],STEP 4
TMC’s Position  and  Edge Over Others ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the size of the market:  customer, company and competition ,[object Object],STEP 5
Estimated Market Size ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product STEP 6
Product STEP 6
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product STEP 6
[object Object],[object Object],[object Object],[object Object],Promo STEP 7
[object Object],[object Object],Price STEP 8
[object Object],[object Object],[object Object],Place STEP 9
The Generic Winning Strategy.. ,[object Object],[object Object],[object Object],[object Object],[object Object],STEP 10
Step marketing plan for TMC ComPeds 10 Abadilla | Azucena | Lim | Tan, L | Tan, T ASMPH

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10 stepmarketingplan compeds

  • 1. Step marketing plan for TMC ComPeds 10 Abadilla | Azucena | Lim | Tan, L | Tan, T ASMPH
  • 2.
  • 3. Identify Need, Wants + Expectations I am the best I can be when I keep my family and community safe from diseases. Holding office in the organization is a status symbol. I play a role in the health of my community. I am entitled to quality medical care which is a basic need. STEP 2
  • 4.
  • 5.
  • 6. Community Support vs. LGU Support Community support/ LGU support Matrix High LGU support Low LGU support High Community Support Low Community Support TMC ComPeds Rotary outreach GK Seasonal Outreach missions Barangay Health Centers
  • 7.
  • 8. Positioning is shown in this Competitive Map TMC Charity Clinic Barangay Health Center PCGH Traditional Medicine Provides medical care Community Involvement Tailor fit Programs to families Low cost Advanced screening and treatment options Patient Education
  • 9.
  • 10.
  • 11.
  • 12.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Step marketing plan for TMC ComPeds 10 Abadilla | Azucena | Lim | Tan, L | Tan, T ASMPH