Barbara Jackman Presentation

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Transforming a Community's Health

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Barbara Jackman Presentation

  1. 1. Building a healthy community, one piece at a time.<br />
  2. 2. Martinsville Henry County<br />Highest Unemployment (Mar 2010):<br />Martinsville 22%<br />Henry County 15.6%<br />>80% clients/patients with income <200% FPL<br />Family 1 <$21,660<br />Family 2 <$29, 140<br />Family 4 <$44, 100<br />
  3. 3. Martinsville Henry County<br />Rate of children eligible for free and reduced lunch is nearly 2x the state average<br />38% of Households on Medicaid<br />24% of Households on Food Stamps<br />
  4. 4. MHC Coalition for Health and Wellness<br />1. Promote Health and the Reduction of Health Risk Behaviors<br />Healthy Community Initiative<br />Activate Martinsville Henry County<br />Chronic Disease Self-Management<br />2. Increase Access to Health Services, primarily for the uninsured and underinsured <br />FQHC<br />Medication Assistance<br />Case Management/Care Coordination<br />
  5. 5.
  6. 6. Preparation<br />Audience-Utilitarian? Recreation? Health?<br />Assessment-Identify Key Stakeholders<br /><ul><li>Public Works
  7. 7. Fire and EMS
  8. 8. Community Planners
  9. 9. Bike Club
  10. 10. Revitalization Association
  11. 11. Parks and Recreation
  12. 12. VDOT
  13. 13. Economic Development Corp.
  14. 14. Rivers and Trails Group
  15. 15. Interested Citizens
  16. 16. Health Organizations
  17. 17. Medical Community</li></ul>Walkabouts<br />Surveys<br />
  18. 18. Promotion<br /><ul><li>Effective communication is vital
  19. 19. Local
  20. 20. State
  21. 21. National</li></li></ul><li>Promotion<br />Avoid Jargon<br /><ul><li>Infrastructure
  22. 22. Transformation
  23. 23. Complete Streets</li></ul>Develop a PR Plan<br /><ul><li>Chronic Disease Prevention
  24. 24. Trail Development
  25. 25. Program Promotion
  26. 26. Partnership Successes</li></li></ul><li> Programs<br />Community Programs that:<br />Encourage and enable consistent physical activity<br />Disseminate information to assist citizens in making healthier nutrition choices<br />Partner with local school systems, employers and other community agencies to reduce barriers to healthier activities at school, at work and during leisure time<br />Create opportunities for participants to use their new skills in convenient, fun settings<br />Raise awareness, change behavior, promote environmental changes<br />
  27. 27. Programs<br />Inventory existing programs<br /> Enhance not duplicate<br /> What’s missing?<br /> Survey citizens<br /> Keep enthusiasts<br /> engaged<br />
  28. 28. Events <br />International Walk to School Day<br />Hosted by School Systems & Activate<br /> 126% increased participation <br />4,512 students & 14 schools<br /> Great Goblin Gallop 5K Run <br /> Hosted by Park and Recreation & Activate<br /> 150% increase in participation<br /> Tour De Scholar <br /> Hosted by Chamber & Activate<br /> 1stbike ride for locality<br /> Historic Walk & Talk<br /> Hosted by Historical Museum, Martinsville <br /> Uptown Revitalization Assoc. & Activate<br /> Scripts developed so anyone can lead<br />
  29. 29. Programs<br /> Walk-Up Wednesdays<br /> Hosted by Albert Harris Elem., PTO<br /> & Activate<br /> Offered quarterly<br /> Increase in student’s attentiveness<br /> Students are eager to learn<br /> Students & staff enthusiastic<br /> Tuesday Morning Strolls<br /> Hosted by Dan River Basin Assoc., <br /> Parks & Recreation, YMCA & Activate<br /> Offered monthly <br />Capacity building thru partnering<br /> Participation growing <br />New experiences for citizens<br />
  30. 30. Programs<br /> Mall Walkers Club<br /> Hosted by Mall, Parks & Recreation <br /> & Activate<br /> Offered daily<br /> Rejuvenated program<br /> Seven years ago – 50 members<br /> Today – >328 members<br /> On average 121 walkers per day <br /> Low Impact Beginners Walk<br /> Hosted by YMCA & Activate<br />Offered three days a week<br /> Audience: Obese, Seniors, Disabled<br />63% increase – 80 participants<br /> Psychological/physiological successes<br /> Building capacity/community champions<br />
  31. 31. Programs<br />Family Aerobics<br />Water Aerobics<br />Rockin’ 4 Health <br />Step<br />Instructor’s Choice<br />Cardio Dance<br />Yoga<br />Pilates<br />Chair Aerobics<br />Zumba<br />
  32. 32. Programs<br /> Free Family Aerobics<br /><ul><li>Reasons for joining
  33. 33. Barriers</li></li></ul><li> Programs<br /> Educational Series<br />Healthy Lifestyles<br /><ul><li>Weight management
  34. 34. Nutrition basics
  35. 35. Meal planning
  36. 36. Label reading</li></ul>Results<br />
  37. 37. Programs<br /> Educational Series<br />Diabetes Self Management<br /><ul><li>Managing blood sugar
  38. 38. Blood glucose monitoring
  39. 39. Carbohydrate counting</li></ul>Results<br />
  40. 40. Programs<br /> Educational Series<br />Healthy Heart<br /><ul><li>Blood pressure basics
  41. 41. Cholesterol basics
  42. 42. Sodium and fat intake</li></ul>Results<br />Regular blood pressure monitoring is crucial for effective heart health. <br />
  43. 43. Policy<br /> Advocacy<br />Relationship Building<br />Educating Public<br />Influencing Employers<br />Influencing Schools<br />
  44. 44. Policy<br /><ul><li>Public Policies
  45. 45. Comprehensive Plan
  46. 46. Complete Street Language
  47. 47. Walkable-Bikeable Community Goal
  48. 48. Active living tie-ins
  49. 49. 6 Year Secondary Road Plan
  50. 50. Road expansion re-designs
  51. 51. New construction sidewalk requirement
  52. 52. Other Plan Adoptions
  53. 53. Recreational Use Plan
  54. 54. Infrastructure Priority Plan
  55. 55. Regional Bicycle Plan
  56. 56. Bike Smart Basics</li></li></ul><li> Physical Projects<br /> Trails<br /> Smith River Fieldale Trail<br /> Uptown Rail Trail<br /> Gravely Nature Preserve<br /> 7 River Accesses<br />Pedestrian Improvements<br />Enhanced crosswalks<br /> Bicyclist Amenities<br />Bike racks<br />Share the Road signs<br />
  57. 57. Conclusion<br /><ul><li>Inventory/ build upon natural resources
  58. 58. Identify skill sets needed and leaders who are committed to the vision
  59. 59. Provide encouragement, tools, resources
  60. 60. Be flexible and patient
  61. 61. Celebrate Success</li></li></ul><li>www.healthycommunitymhc.org<br />www.activatemhc.org<br />bjackman@healthycommunitymhc.org<br />

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