Tan lou 10steps

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Tan lou 10steps

  1. 1. + 10 Step Marketing Plan for TMC Community Pediatrics Service Unit (Compeds) Lourdes Tan
  2. 2. + 5 Steps for Part 1  1. Primary Target Market  2. Needs, Wants and Expectations  3. Choices, Competitors  4. Opportunity, Gap  5. How big is the Market, Cost, Consumer, Competition
  3. 3. + Step 1: PTM  Purok Ilugin, Barangay Pinagbuhatan (Pop’n 130,000), Pasig City  Ages 18 years old and below, Class E and D  Depressed area  Live in subsistence  Poor health seeking behavior
  4. 4. + Step 2: NWE  Needs: Health Promotion  Wants: Healthier Barangay  Expectations: Opportunity to practice good hygiene into becoming a habit  Maslow: Want Security  knowing that healthier lives leads to become progressive individuals of society
  5. 5. + Step 3: Competitors  Direct:  Barangay Health Center  Rotary Club of Pasig  Medical Missions  Pasig Dental Association  Indirect:  Ilugin Elementary School  Ilugin Homeowners Association  Barangay Officers  Variables:  Within vicinity, sense of community, organized
  6. 6. + TMC Comp Position Mapping Sustainable Not sustainable More Community Involvement Lesser Community Involvement BHC Med Mission Rotary Dental Assoc
  7. 7. + BHC P Position Mapping Needs Met TMC Comp Needs Not Met More Community Involvement Lesser Community Involvement Rotary Dental Assoc Med Mission
  8. 8. + Step 4: Gaps  Gaps in actually involving the community to make programs that meet their needs and be more sustainable  TMC Compeds  Empowers the community  Addressing REAL needs of community  More sustainable
  9. 9. + Step 5: Market Size http://nscb.gov.ph/headlines/StatsSpeak/100706_rav_poverty.asp
  10. 10. +Step 6: Product
  11. 11. + 5 Steps for Part 2  6. Product  7. Promo  8. Price  9. Place  10. Winning Strategy
  12. 12. + Step 6: Product  TMC Compeds  “Empowers communities thru collaborative partnership with other socially responsible agencies”  Develops and executes Community Health Programs: (1) Health Service Delivery, (2) Capability building, (3) Health Promotion, (4) Community organization, (5) Coordination and Networking  Aims at sustainability
  13. 13. + Step 7: Promo  Personal Communication:  Direct Marketing  Direct involvement with end users  For the community by the community  Health
  14. 14. + Step 8: Price  Non-profit organization
  15. 15. + Step 9: Place  Barangay Pinagbuhatan, Pasig City  Close proximity to TMC, which is the training hospital for the pediatricians  Compeds is a requirement in the Philippine Pediatric Society
  16. 16. + Step 10: Winning Strategy  Differentiation: TMC Compeds  Empowers the community  Addressing REAL needs of community  Sustainability

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