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Budget RESEARCHBudget Template - page 1 of 2GRANT(For
Internal Use Only - see specific sponsoringTitle:Union County
of Georgia cancer prevention programagency for the proper
forms)Date:12-May-17RFA no.PI:Project
Period:2017/2018Budget Period:2017-2018Year 1Field
researchResearch assitants( Salaries &
benefits)250,000Transport120,000Research tools( questionaires
and interviews)50,000420,000Screening actvitiesLocal hospital
staff service fees80,000Electricity consumed by
equipment20,000Maintenace
expenses40,000140,000MarketingNutrionists service
fees150,000Local gym service15,000Formation of chamber fo
commerce180,000Education workshops ( schools and
community centers)50,000395,000
pasterme:
rate as of 7/1/05
subject to change
confirm with the SPH
Business Office
pasterme:
part-time student rate as of 7/1/04 subject to change confirm
with the SPH Business Office
pasterme:
rate subject to change Please review all budgets with the SPH
Business Office.
Running head: COMMUNITY COALITION
1
COMMUNITY COALITION
3
Community Coalition
Kimberly Crawford
Kaplan University
January 8, 2018
Community Coalition
1. Choose 5 partnerships to engage and explain why you would
invite each of these people//organizations to be a part of the
coalition.
The creation of community health promotion and education
programs takes into consideration several agencies or parties
who help in the achievement of the desired health goals. Each
of the partners will address its roles using different approaches
depending on their area of expertise. This is an important factor
to consider as different institutions address health promotion
using different approaches and perspectives. The overall
outcome from the contribution of every partner should be able
to restore and promote the physical, emotional, spiritual,
psychological, and social wellness of the community in relation
to the health issue being suffered (Minelli, & Breckon, 2009).
Chronic diseases are currently the leading causes of death in the
community due to their complexity and the severe effects on
human health. The community health promotion and education
program will be provided by the ‘Health Concerns Coalition’
which will be made up of the following partners; community
religious groups, Cancer Supportive Care Foundation, an
association of cancer-survivor patients, nutritional
organizations, and the local authority.
1. Cancer Supportive Care Foundation – This is an important
part of the coalition as it will offer technical expertise in
education and diagnosis of chronic diseases. The foundation
team will include medical experts who will diagnose the
community members of any chronic illnesses. Examinations for
diseases such as breast cancer, prostate cancer, diabetes and
blood pressure will be conducted by this partner as they will
provide modern machines needed for the diagnosis of chronic
illnesses.
2. Community religious groups – Community religious groups
carry the highest percentage of the community’s population.
The reason for incorporation of this partner is because they will
be able to reach to most of the community whether Christians,
Muslim, Jewish, or Hindu. As provided by the United States
Department of Education in the Regional Education Network,
the members of the partnership should equally represent the
community in terms of race, culture, and perspective
(NoAuthorFound. 2012).
3. Non-profit Nutrition organization – The leading cause of
chronic illness is an unhealthy lifestyle. The role main role of
the Nutritional organization is to advise people on healthy
eating and living habits. This organization will present to the
community different health improvement strategies they can use
as well as advise them on the benefits of adhering to these
approaches. Also, the community will be trained on various
physical exercises that the community members could engage in
to maintain body fitness. This organization will supply the
community with some of the healthy foods which will help them
start a health feeding program in their households.
4. Cancer survivors association – It is important to include this
part of the community in the community health promotion and
education program to enhance the sharing of information about
the different chronic illnesses and their effect on human life.
Hearing from people who have experienced and survived these
health conditions, the community will pay more attention to the
information being given. It will also be a way with share hope
to people who have been affected that there is always hope of
surviving any chronic illness.
5. The legal authority – Involving the area authority will ensure
adequate sharing of information about the community health and
education program. Also, the authority will be a good source of
moral and financial support which can be beneficial to the
program in gathering adequate facilitation.
References
Minelli, M. & Breckon, D. (2009). Community health
education: settings, roles, and skills. Sudbury, Mass: Jones and
Bartlett Publishers.
NoAuthorFound. (2012). Equity and quality in education:
supporting disadvantaged students and schools. Paris: OECD.
Running head: EVALUATION PLAN 1
EVALUATION PLAN 3
Evaluation plan
Student’s name
University affiliation
Evaluation plan
Process-formative
The first step is to begin by acquiring data regarding the number
of people that are facing challenges pertaining cancer. Data
should be acquired through the conduction of statistics that will
help in realizing some of the major causes of cancer. Moreover,
questionnaires can be conducted to the health professionals to
explain some of the critical issues that they have already
handled in the past (Issel, 2014). Additionally, audits are
necessary when trying to figure out most of the causes of
cancer. With these processes in place, evaluation becomes
effective regarding the health promotion program.
Impact-summative
The data obtained from this evaluation is effective since it
displays the regions that have been affected by cancer highly.
Moreover, the data creates an opportunity for the health
professionals to know which areas that they should focus.
Additionally, the data can grant information regarding which
health measures are not effective and have not assisted in
eradicating the cases of illnesses in the community. Therefore,
this data can be utilized to make the best changes that will
allow the health promotion program to be focused on the areas
that need much help. The health promotion program should be
created in a manner that allows the health professionals to offer
information to the patients regarding what they should do to
avoid facing these problems.
Outcome-summative
The result of the health promotion program is the advanced
commitment and collaboration among the health professionals
(Valente, 2002). The attainment of adequate data will create a
chance for the health practitioners to offer access to the best
drugs that should be utilized by the individuals to solve their
health problems. Additionally, the data ensures the
identification of the best technological measures that will be
utilized to achieve broad awareness in the society on the health
program. Therefore, it will become attainable regarding the
reduction of the many cases pertaining cancer in the community.
References
Issel, L. (2014). Health program planning and evaluation : a
practical, systematic approach for community health.
Burlington, MA: Jones & Bartlett Learning.
Valente, T. (2002). Evaluating health promotion programs. New
York: Oxford University Press.
Running Head: LEADERSHIP IN PUBLIC HEALTH
PROGRAMS 1 1 1
1
LEADERSHIP IN PUBLIC HEALTH PROGRAMS 4
Leadership in public health programs
Kimberly Crawford
Kaplan University
December 15, 2017
Important leadership characteristics needed for public health
promotion program
A doctor patient relationship is the basis of medical
practice and thus of medical ethics. Therefore, several patients
are in general not able or reluctant to make choices about their
healthcare, therefore, patient autonomy is at times extremely
challenging. Equally challenging are additional conditions of
the relationship, for instances the doctor’s obligation to keep
patient confidentiality in a time of computerized medical
records and managed care, and the duty to maintain life in the
face of petitions to hurry, and or speed up death. If patients feel
the doctor’s kindheartedness, they will be others likely to belief
the doctor to act in their best interests, and
This belief can be instrumental to the healing pathway (Pate,
1995). Having such individuals who may or may not forsake
their right to value and equal care, or are doctors expected to
formulate more, maybe even noble, attempts to develop and
keep good relationships with them? Those specific patients,
doctors should balance their liabilities for his or her-own safety
and protection and the same for their employees with their
responsibility to increase the safety of the patients. They ought
to try to find methods to honor both responsibilities (Wright &
Rowitz, 2000). If not possible, they must try to develop another
plan for the treatment of the patients. Additional disputes to the
standards of dignity and equal care for each patient evolves in
the treatment of infectious patients. In this case, there should be
very big cohesion relationship between the doctors and the
potential patient within the hospitals and nursing homes.
Doctors and nurses as potential leaders in public health
promotion program of choice
I have chosen doctors and the nurses as the potential
leaders in y health program following the fact that a healthcare
acquired infection (HAI) is one that a patient occurs while
receiving treatment in a healthcare facility. In this promotion
nursing care program, doctors in cooperation with the nurses
will be the leaders of focus. The institution or the organization
focused can be a hospital, nursing home, surgery center,
dialysis clinic or free clinic. It is estimated that on average one
in twenty hospitalized patients will contract and HAI. These
infections are a major public health concern not only because
they cost billions of dollars to treat, but because they can be
contracted from routine care, surgical procedures, catheters or
ventilators and from overusing antibiotics (Israel, Schulz,
Parker, & Becker, 1998). With the increasing rise of drug-
resistant bacteria finding antibiotics to treat bacterial infections
are becoming harder to find. At least one antimicrobial drug is
resistant to 70 percent of HAIs. There is hope for reducing
HAIs. There are simple prevention measures that healthcare
workers and facilities can take to ensure the safety of their
patients the reduce HAIs. Focus needs to be emphasized on
proper hand hygiene practices. Better sterilization techniques
for medical devices and importance of proper fit for respirators
and ventilators. Training courses need to be established for
healthcare staff that is tailored to their units (Brown, Cueto, &
Fee, 2006). Finally, there needs to be a more proactive approach
to data reporting on HAIs. Currently, the Center for Disease
Control and Prevention (CDC) collects data on HAIs through
the National Healthcare Safety Network (NHSN), but not all
states are required by law to report the data. Although, many
hospitals still submit data to the CDC, there still needs to be a
federal mandate that HAIs must bare ported in every hospital
facility health care program of my choice.
References
Brown, T. M., Cueto, M., & Fee, E. (2006). The World Health
Organization and the transition from “international” to
“global” public health. American journal of public
health, 96(1), 62-72.
Israel, B. A., Schulz, A. J., Parker, E. A., & Becker, A. B.
(1998). Review of community-based research: assessing
partnership approaches to improve public health. Annual review
of public health, 19(1), 173-202.
Pate. (1995). Physical activity and public health: a
recommendation from the Centers for Disease Control and
Prevention and the American College of Sports
Medicine. Jama, 273(5), 402-407.
Wright, K., Rowitz, (2000). Competency development in public
health leadership. American Journal of Public Health, 90(8),
1202.
Running head: HEALTH MARKETING STRATEGY
1
HEALTH MARKETING STRATEGY
5
Health marketing strategy
Kimberly Crawford
Kaplan University
December 4, 2017
The Union County of Georgia faces critical health
issues, which undermine the quality of life of its citizens. One
of the leading causes of death in the county is cancer, which is
also rated as one of the biggest killers in the United States. The
trends indicate almost 100 cancer diagnosis cases are reported
on a daily basis and this is a very worrying trend. In the end, it
affects the economic and social development of communities in
the county. Therefore, it is imperative to develop an effective
marketing plan that aims at minimizing to eradicating cases of
cancer diagnoses, sustaining healthy lifestyles of citizens and
strengthening the collaboration between the community and the
health organizations. “Marketing leaders need to think
strategically and challenge the status quo, using their unique
external vantage point to see what may not be apparent to others
in the business” (Comstock et la. 200, par. 6).Thus, the
objective of the marketing strategy is to engage the community
and health institutions in developing and implementing
strategies to reduce the cancer prevalence rates among the
people of the Union County of Georgia. The marketing strategy
targets men and women particularly from the age of 40 and
above, as they are prone to prostrate and breast cancers
respectively.
Marketing strategy
The plan entails 5 strategy points which will require the
collaboration of several concerned parties in the county.
Strategy 1: The next step is undertaking a survey of all old and
new cases of cancer diagnosis. This helps to effectively allocate
resources, which promote diagnosis, treatment and follow up
care of patients.
Strategy 2: Mobilize local hospitals and clinics to offer periodic
screenings of cancer for both men and women. This includes
services such as mammography, colorectal screening and early
detection examinations.
Strategy 3: Organize schools, gyms and community services to
work with certified nutritionists to develop a diet and exercise
plan that promote healthy eating and exercise.
Strategy 4: Mobilize local and state government organizations
to develop and implement affordable health packages for low-
income citizens to encourage hospital visits and early detection.
Strategy 5: Collaborate with local insurance agencies to develop
and implement simple and affordable insurance packages
targeting low-income community members. This will reduce
cancer cases, as more people will seek cancer-screening tests,
which will also encourage more medical checkups on a yearly
basis.
Strategy 6: Collaborate with community organizations and the
local government to form a chamber of commerce, which will be
mandated in regulating movement of goods and service in the
county. They will be responsible for setting the taxes and levies
particularly on processed foods and drinks, which are leading
causes of cancer. It will encourage the influx of organic healthy
foods into the county’s market centers to encourage citizens to
integrate them into their daily diets.
Overall, this marketing plan requires the collaboration
of the aforementioned parties including schools, local hospitals,
local government, local insurance agencies, local business
community and the citizens. However, the plan also needs
adequate resources to ensure its success and thus demands that
an effective budget is developed and implemented. This is
because the financial goals of every institution is dependent on
its organizational structure and they ensure that long-term
strategic plans succeed (Strata Decision Technology, 2017).
References
Comstock, B., Gulati, R., & Liguori, S. (2010). Unleashing the
Power of Marketing. Retrieved from
https://hbr.org/2010/10/unleashing-the-power-of-marketing-
Strata Decision Technologies. (2017). Strategic Planning in
Hospitals. Retrieved from www.stratadecsion.com/healthcare-
and-hospital-strategic-planning
Running head: EPIDEMIOLOGICAL AND NEEDS
ASSESSMENT
1
EPIDEMIOLOGICAL AND NEEDS ASSESSMENT
2
Epidemiological and Needs Assessment
Kimberly Crawford
Kaplan Universty
November 19, 2017
Epidemiological Assessment in Union County Georgia
Chronic diseases are the leading causes of morbidity and death
in union County Georgia. Some of the chronic diseases that
lead in death rates include heart disease, stroke, cancer,
diabetes, and chronic respiratory diseases. Obesity is a serious
health concern the increases the risk of other chronic diseases
(CHRR, 2014). A good proportion of UCG’s population is obese
with about 30% of adults 18 years and older being obese and
about 12% of high school student aged between 14-18 years.
Among the chronic diseases, cardiovascular disease was the
leading cause of death accounting for about 35% of all deaths in
Union County Georgia. Death rates resulting from
cardiovascular disease were high among men than among
women and higher for blacks than for whites (CHRR, 2014).
Most of those who died from these diseases were also below the
age of 65. Generally speaking of all the chronic diseases then
females were likely to suffer more than one chronic disease than
the males. Adults with public health insurance were also more
likely to suffer one or more of the chronic diseases.
Most of the chronic diseases are caused by lifestyle people
choose to live or by their preferred diets. Diet and eating habit
are risk factors for most of these chronic diseases and therefore
must be looked into. Taking obesity and stroke for instance,
they are both caused by taking high fat foods and lack of
physical exercise (OMMQT, 2014). High fat foods are usually
cheap and readily available thus the habit of taking high fat
foods often can be attributed to laziness or low socio economic
status to afford the healthy food on a daily basis. Smoking lack
of physical exercise, poor eating habits, obesity and diabetes are
all risk factors for most of the chronic diseases which results in
death and morbidity. Some of the cardiovascular diseases that
often lead to hospitalization include heart disease, type II
diabetes and stroke with heart disease being the reason for a
majority of chronic diseases admissions.
Cancer is also a major cause of death in Union County Georgia
and is among the chronic diseases. Cancer is caused by so many
factors but still diet comes in among the many factors some of
which include the genetics. Among the residents of Georgia
there are about 100 new diagnosis of cancer reported daily with
the exception of skin cancer and carcinoma. Prostate cancer
among men and breast cancer in women are the leading types of
cancer diagnosed in this community (UCB, 2014). Leukemia
cases are the least heard of though they also exist among the
residents here.
Health Needs Assessment in Union County Georgia
Cancer is the second leading cause of death in Union County
Georgia after heart disease. The burden associated with cancer
can be used by appropriately using mammography, colorectal
screening and early detection examinations. Most residents are
unable to access the health facilities for early detection
examination because they lack medical cover and are publicly
insured only for some diseases excluding most of the chronic
diseases. Cancer can however be prevented by reducing or
stopping tobacco use, improving diet and increasing physical
activity. The community should come up with ways that can
help them identify the actual causes of death in order to
implement plans to prevent the disease, and also identify the
modifiable factors that can be modified to reduce the likelihood
of occurrence of the disease. The community needs more
education on cancer causes and screening methods. There is
need to check the chemical content in the air to ensure that the
air is safe for the residents. Chemical emissions into the air can
be cancerous to the residents therefore the amount of chemicals
emitted should always be regulated. Lower rates of screening as
a measure for early detection of cancer can be explained by the
fact that very few residents of Georgia are able access
insurance. The community should put in some more effort to
ensure that insurance is available for all the residents.
Heart disease and cardiovascular diseases are the leading causes
of death and often affects adults aged 65 years and older.
Cardiovascular diseases can result from modifiable risk factors
such as high blood pressure, tobacco smoking, poor nutrition
and obesity among others that can be impacted by the
community outreach healthcare programs that focus on
prevention and detection. There is need for more education and
community awareness as it regards some of the risk factors
related heart disease, stroke and other chronic diseases.
Diseases like obesity and diabetes can also be controlled at the
community level by ensuring that the high fat foods are not
readily distributed in the community. Community members
should join hand to promote healthy diet by advocating for
healthy foods other than the high fat and high cholesterol foods.
References
County Health Rankings and Roadmaps (2014). Retrieved from:
http://www.countyhealthrankings.org/app/georgia/2014/pulaski/
county/1/overal
Oasis Morbidity and Mortality Web Query Tool (2014).
GeorgiaDepartment of Public Health.
Retrieved from:
http://oasis.state.ga.us/oasis/oasis/qryMorbMort.aspx
U.S. Census Bureau: State and County Quickfacts
(2014).Retrieved from
http://quickfacts.census.gov/qfd/states/13/13235.html
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  • 1. Budget RESEARCHBudget Template - page 1 of 2GRANT(For Internal Use Only - see specific sponsoringTitle:Union County of Georgia cancer prevention programagency for the proper forms)Date:12-May-17RFA no.PI:Project Period:2017/2018Budget Period:2017-2018Year 1Field researchResearch assitants( Salaries & benefits)250,000Transport120,000Research tools( questionaires and interviews)50,000420,000Screening actvitiesLocal hospital staff service fees80,000Electricity consumed by equipment20,000Maintenace expenses40,000140,000MarketingNutrionists service fees150,000Local gym service15,000Formation of chamber fo commerce180,000Education workshops ( schools and community centers)50,000395,000 pasterme: rate as of 7/1/05 subject to change confirm with the SPH Business Office pasterme: part-time student rate as of 7/1/04 subject to change confirm with the SPH Business Office pasterme: rate subject to change Please review all budgets with the SPH Business Office. Running head: COMMUNITY COALITION 1 COMMUNITY COALITION 3
  • 2. Community Coalition Kimberly Crawford Kaplan University January 8, 2018 Community Coalition 1. Choose 5 partnerships to engage and explain why you would invite each of these people//organizations to be a part of the coalition. The creation of community health promotion and education programs takes into consideration several agencies or parties who help in the achievement of the desired health goals. Each of the partners will address its roles using different approaches depending on their area of expertise. This is an important factor to consider as different institutions address health promotion using different approaches and perspectives. The overall outcome from the contribution of every partner should be able to restore and promote the physical, emotional, spiritual, psychological, and social wellness of the community in relation to the health issue being suffered (Minelli, & Breckon, 2009). Chronic diseases are currently the leading causes of death in the community due to their complexity and the severe effects on
  • 3. human health. The community health promotion and education program will be provided by the ‘Health Concerns Coalition’ which will be made up of the following partners; community religious groups, Cancer Supportive Care Foundation, an association of cancer-survivor patients, nutritional organizations, and the local authority. 1. Cancer Supportive Care Foundation – This is an important part of the coalition as it will offer technical expertise in education and diagnosis of chronic diseases. The foundation team will include medical experts who will diagnose the community members of any chronic illnesses. Examinations for diseases such as breast cancer, prostate cancer, diabetes and blood pressure will be conducted by this partner as they will provide modern machines needed for the diagnosis of chronic illnesses. 2. Community religious groups – Community religious groups carry the highest percentage of the community’s population. The reason for incorporation of this partner is because they will be able to reach to most of the community whether Christians, Muslim, Jewish, or Hindu. As provided by the United States Department of Education in the Regional Education Network, the members of the partnership should equally represent the community in terms of race, culture, and perspective (NoAuthorFound. 2012). 3. Non-profit Nutrition organization – The leading cause of chronic illness is an unhealthy lifestyle. The role main role of the Nutritional organization is to advise people on healthy eating and living habits. This organization will present to the community different health improvement strategies they can use as well as advise them on the benefits of adhering to these approaches. Also, the community will be trained on various physical exercises that the community members could engage in to maintain body fitness. This organization will supply the community with some of the healthy foods which will help them start a health feeding program in their households. 4. Cancer survivors association – It is important to include this
  • 4. part of the community in the community health promotion and education program to enhance the sharing of information about the different chronic illnesses and their effect on human life. Hearing from people who have experienced and survived these health conditions, the community will pay more attention to the information being given. It will also be a way with share hope to people who have been affected that there is always hope of surviving any chronic illness. 5. The legal authority – Involving the area authority will ensure adequate sharing of information about the community health and education program. Also, the authority will be a good source of moral and financial support which can be beneficial to the program in gathering adequate facilitation. References Minelli, M. & Breckon, D. (2009). Community health education: settings, roles, and skills. Sudbury, Mass: Jones and Bartlett Publishers. NoAuthorFound. (2012). Equity and quality in education: supporting disadvantaged students and schools. Paris: OECD. Running head: EVALUATION PLAN 1
  • 5. EVALUATION PLAN 3 Evaluation plan Student’s name University affiliation Evaluation plan Process-formative The first step is to begin by acquiring data regarding the number of people that are facing challenges pertaining cancer. Data should be acquired through the conduction of statistics that will help in realizing some of the major causes of cancer. Moreover, questionnaires can be conducted to the health professionals to explain some of the critical issues that they have already handled in the past (Issel, 2014). Additionally, audits are necessary when trying to figure out most of the causes of cancer. With these processes in place, evaluation becomes effective regarding the health promotion program.
  • 6. Impact-summative The data obtained from this evaluation is effective since it displays the regions that have been affected by cancer highly. Moreover, the data creates an opportunity for the health professionals to know which areas that they should focus. Additionally, the data can grant information regarding which health measures are not effective and have not assisted in eradicating the cases of illnesses in the community. Therefore, this data can be utilized to make the best changes that will allow the health promotion program to be focused on the areas that need much help. The health promotion program should be created in a manner that allows the health professionals to offer information to the patients regarding what they should do to avoid facing these problems. Outcome-summative The result of the health promotion program is the advanced commitment and collaboration among the health professionals (Valente, 2002). The attainment of adequate data will create a chance for the health practitioners to offer access to the best drugs that should be utilized by the individuals to solve their health problems. Additionally, the data ensures the identification of the best technological measures that will be utilized to achieve broad awareness in the society on the health program. Therefore, it will become attainable regarding the reduction of the many cases pertaining cancer in the community.
  • 7. References Issel, L. (2014). Health program planning and evaluation : a practical, systematic approach for community health. Burlington, MA: Jones & Bartlett Learning. Valente, T. (2002). Evaluating health promotion programs. New York: Oxford University Press. Running Head: LEADERSHIP IN PUBLIC HEALTH PROGRAMS 1 1 1 1 LEADERSHIP IN PUBLIC HEALTH PROGRAMS 4 Leadership in public health programs Kimberly Crawford Kaplan University December 15, 2017 Important leadership characteristics needed for public health promotion program A doctor patient relationship is the basis of medical practice and thus of medical ethics. Therefore, several patients are in general not able or reluctant to make choices about their healthcare, therefore, patient autonomy is at times extremely
  • 8. challenging. Equally challenging are additional conditions of the relationship, for instances the doctor’s obligation to keep patient confidentiality in a time of computerized medical records and managed care, and the duty to maintain life in the face of petitions to hurry, and or speed up death. If patients feel the doctor’s kindheartedness, they will be others likely to belief the doctor to act in their best interests, and This belief can be instrumental to the healing pathway (Pate, 1995). Having such individuals who may or may not forsake their right to value and equal care, or are doctors expected to formulate more, maybe even noble, attempts to develop and keep good relationships with them? Those specific patients, doctors should balance their liabilities for his or her-own safety and protection and the same for their employees with their responsibility to increase the safety of the patients. They ought to try to find methods to honor both responsibilities (Wright & Rowitz, 2000). If not possible, they must try to develop another plan for the treatment of the patients. Additional disputes to the standards of dignity and equal care for each patient evolves in the treatment of infectious patients. In this case, there should be very big cohesion relationship between the doctors and the potential patient within the hospitals and nursing homes. Doctors and nurses as potential leaders in public health promotion program of choice I have chosen doctors and the nurses as the potential leaders in y health program following the fact that a healthcare acquired infection (HAI) is one that a patient occurs while receiving treatment in a healthcare facility. In this promotion nursing care program, doctors in cooperation with the nurses will be the leaders of focus. The institution or the organization focused can be a hospital, nursing home, surgery center, dialysis clinic or free clinic. It is estimated that on average one in twenty hospitalized patients will contract and HAI. These infections are a major public health concern not only because they cost billions of dollars to treat, but because they can be contracted from routine care, surgical procedures, catheters or
  • 9. ventilators and from overusing antibiotics (Israel, Schulz, Parker, & Becker, 1998). With the increasing rise of drug- resistant bacteria finding antibiotics to treat bacterial infections are becoming harder to find. At least one antimicrobial drug is resistant to 70 percent of HAIs. There is hope for reducing HAIs. There are simple prevention measures that healthcare workers and facilities can take to ensure the safety of their patients the reduce HAIs. Focus needs to be emphasized on proper hand hygiene practices. Better sterilization techniques for medical devices and importance of proper fit for respirators and ventilators. Training courses need to be established for healthcare staff that is tailored to their units (Brown, Cueto, & Fee, 2006). Finally, there needs to be a more proactive approach to data reporting on HAIs. Currently, the Center for Disease Control and Prevention (CDC) collects data on HAIs through the National Healthcare Safety Network (NHSN), but not all states are required by law to report the data. Although, many hospitals still submit data to the CDC, there still needs to be a federal mandate that HAIs must bare ported in every hospital facility health care program of my choice. References Brown, T. M., Cueto, M., & Fee, E. (2006). The World Health Organization and the transition from “international” to “global” public health. American journal of public health, 96(1), 62-72. Israel, B. A., Schulz, A. J., Parker, E. A., & Becker, A. B. (1998). Review of community-based research: assessing partnership approaches to improve public health. Annual review of public health, 19(1), 173-202. Pate. (1995). Physical activity and public health: a recommendation from the Centers for Disease Control and
  • 10. Prevention and the American College of Sports Medicine. Jama, 273(5), 402-407. Wright, K., Rowitz, (2000). Competency development in public health leadership. American Journal of Public Health, 90(8), 1202. Running head: HEALTH MARKETING STRATEGY 1 HEALTH MARKETING STRATEGY 5 Health marketing strategy Kimberly Crawford Kaplan University December 4, 2017 The Union County of Georgia faces critical health issues, which undermine the quality of life of its citizens. One of the leading causes of death in the county is cancer, which is also rated as one of the biggest killers in the United States. The trends indicate almost 100 cancer diagnosis cases are reported
  • 11. on a daily basis and this is a very worrying trend. In the end, it affects the economic and social development of communities in the county. Therefore, it is imperative to develop an effective marketing plan that aims at minimizing to eradicating cases of cancer diagnoses, sustaining healthy lifestyles of citizens and strengthening the collaboration between the community and the health organizations. “Marketing leaders need to think strategically and challenge the status quo, using their unique external vantage point to see what may not be apparent to others in the business” (Comstock et la. 200, par. 6).Thus, the objective of the marketing strategy is to engage the community and health institutions in developing and implementing strategies to reduce the cancer prevalence rates among the people of the Union County of Georgia. The marketing strategy targets men and women particularly from the age of 40 and above, as they are prone to prostrate and breast cancers respectively. Marketing strategy The plan entails 5 strategy points which will require the collaboration of several concerned parties in the county. Strategy 1: The next step is undertaking a survey of all old and new cases of cancer diagnosis. This helps to effectively allocate resources, which promote diagnosis, treatment and follow up care of patients. Strategy 2: Mobilize local hospitals and clinics to offer periodic screenings of cancer for both men and women. This includes services such as mammography, colorectal screening and early detection examinations. Strategy 3: Organize schools, gyms and community services to work with certified nutritionists to develop a diet and exercise plan that promote healthy eating and exercise. Strategy 4: Mobilize local and state government organizations to develop and implement affordable health packages for low- income citizens to encourage hospital visits and early detection. Strategy 5: Collaborate with local insurance agencies to develop and implement simple and affordable insurance packages
  • 12. targeting low-income community members. This will reduce cancer cases, as more people will seek cancer-screening tests, which will also encourage more medical checkups on a yearly basis. Strategy 6: Collaborate with community organizations and the local government to form a chamber of commerce, which will be mandated in regulating movement of goods and service in the county. They will be responsible for setting the taxes and levies particularly on processed foods and drinks, which are leading causes of cancer. It will encourage the influx of organic healthy foods into the county’s market centers to encourage citizens to integrate them into their daily diets. Overall, this marketing plan requires the collaboration of the aforementioned parties including schools, local hospitals, local government, local insurance agencies, local business community and the citizens. However, the plan also needs adequate resources to ensure its success and thus demands that an effective budget is developed and implemented. This is because the financial goals of every institution is dependent on its organizational structure and they ensure that long-term strategic plans succeed (Strata Decision Technology, 2017). References Comstock, B., Gulati, R., & Liguori, S. (2010). Unleashing the Power of Marketing. Retrieved from https://hbr.org/2010/10/unleashing-the-power-of-marketing- Strata Decision Technologies. (2017). Strategic Planning in
  • 13. Hospitals. Retrieved from www.stratadecsion.com/healthcare- and-hospital-strategic-planning Running head: EPIDEMIOLOGICAL AND NEEDS ASSESSMENT 1 EPIDEMIOLOGICAL AND NEEDS ASSESSMENT 2 Epidemiological and Needs Assessment Kimberly Crawford Kaplan Universty November 19, 2017
  • 14. Epidemiological Assessment in Union County Georgia Chronic diseases are the leading causes of morbidity and death in union County Georgia. Some of the chronic diseases that lead in death rates include heart disease, stroke, cancer, diabetes, and chronic respiratory diseases. Obesity is a serious health concern the increases the risk of other chronic diseases (CHRR, 2014). A good proportion of UCG’s population is obese with about 30% of adults 18 years and older being obese and about 12% of high school student aged between 14-18 years. Among the chronic diseases, cardiovascular disease was the leading cause of death accounting for about 35% of all deaths in Union County Georgia. Death rates resulting from cardiovascular disease were high among men than among women and higher for blacks than for whites (CHRR, 2014). Most of those who died from these diseases were also below the age of 65. Generally speaking of all the chronic diseases then females were likely to suffer more than one chronic disease than the males. Adults with public health insurance were also more likely to suffer one or more of the chronic diseases. Most of the chronic diseases are caused by lifestyle people choose to live or by their preferred diets. Diet and eating habit are risk factors for most of these chronic diseases and therefore must be looked into. Taking obesity and stroke for instance, they are both caused by taking high fat foods and lack of physical exercise (OMMQT, 2014). High fat foods are usually cheap and readily available thus the habit of taking high fat foods often can be attributed to laziness or low socio economic status to afford the healthy food on a daily basis. Smoking lack of physical exercise, poor eating habits, obesity and diabetes are all risk factors for most of the chronic diseases which results in death and morbidity. Some of the cardiovascular diseases that often lead to hospitalization include heart disease, type II diabetes and stroke with heart disease being the reason for a
  • 15. majority of chronic diseases admissions. Cancer is also a major cause of death in Union County Georgia and is among the chronic diseases. Cancer is caused by so many factors but still diet comes in among the many factors some of which include the genetics. Among the residents of Georgia there are about 100 new diagnosis of cancer reported daily with the exception of skin cancer and carcinoma. Prostate cancer among men and breast cancer in women are the leading types of cancer diagnosed in this community (UCB, 2014). Leukemia cases are the least heard of though they also exist among the residents here. Health Needs Assessment in Union County Georgia Cancer is the second leading cause of death in Union County Georgia after heart disease. The burden associated with cancer can be used by appropriately using mammography, colorectal screening and early detection examinations. Most residents are unable to access the health facilities for early detection examination because they lack medical cover and are publicly insured only for some diseases excluding most of the chronic diseases. Cancer can however be prevented by reducing or stopping tobacco use, improving diet and increasing physical activity. The community should come up with ways that can help them identify the actual causes of death in order to implement plans to prevent the disease, and also identify the modifiable factors that can be modified to reduce the likelihood of occurrence of the disease. The community needs more education on cancer causes and screening methods. There is need to check the chemical content in the air to ensure that the air is safe for the residents. Chemical emissions into the air can be cancerous to the residents therefore the amount of chemicals emitted should always be regulated. Lower rates of screening as a measure for early detection of cancer can be explained by the fact that very few residents of Georgia are able access insurance. The community should put in some more effort to ensure that insurance is available for all the residents. Heart disease and cardiovascular diseases are the leading causes
  • 16. of death and often affects adults aged 65 years and older. Cardiovascular diseases can result from modifiable risk factors such as high blood pressure, tobacco smoking, poor nutrition and obesity among others that can be impacted by the community outreach healthcare programs that focus on prevention and detection. There is need for more education and community awareness as it regards some of the risk factors related heart disease, stroke and other chronic diseases. Diseases like obesity and diabetes can also be controlled at the community level by ensuring that the high fat foods are not readily distributed in the community. Community members should join hand to promote healthy diet by advocating for healthy foods other than the high fat and high cholesterol foods. References County Health Rankings and Roadmaps (2014). Retrieved from: http://www.countyhealthrankings.org/app/georgia/2014/pulaski/ county/1/overal Oasis Morbidity and Mortality Web Query Tool (2014). GeorgiaDepartment of Public Health. Retrieved from: http://oasis.state.ga.us/oasis/oasis/qryMorbMort.aspx U.S. Census Bureau: State and County Quickfacts (2014).Retrieved from http://quickfacts.census.gov/qfd/states/13/13235.html