1. Case Study: PSA Graphic Distribution
About the Clients:
AARP, Caregiving Resource Campaign (The Ad Council).
AARP is a nonprofit, nonpartisan organization, with a mem-
bership of more than 37 million, that advocates for the needs
of older persons.
Keep America Beautiful, I Want to Be Recycled Campaign
(The Ad Council). Keep America Beautiful, with a network of
more than 1,200 affiliate and participating programs, is the na-
tion’s leading nonprofit that builds and sustains vibrant com-
munities.
Centers for Disease Control and Prevention, Tips From
Former Smokers Health Campaign (PlowShare Group).
The CDC launched the first-ever paid national tobacco educa-
tion campaign, “Tips From Former Smokers,” in 2012. It pro-
files real people who are living with serious long-term health
effects from smoking and secondhand smoke exposure.
Centers for Disease Control and Prevention, Vaccines &
Immunizations Awareness Campaign (TV Access). The
CDC’s National Center for Immunization and Respiratory
Diseases was created to prevent disease, disability, and death
through immunization and by control of respiratory and re-
lated diseases.
The Results:
Through NewsUSA’s PSA graphic distribution, the four PSAs
generated an average:
Placements: 1,029
Reach: 40,490,340
Ad Equivalency Value: $485,884.08
Top Hits Included:
Boston.com (The Boston Globe)
ThePost-Gazette.com (Pittsburgh Post-Gasette)
MercuryNews.com (San Jose Mercury News)
KansasCity.com (The Kansas City Star)
Star-Telegram.com (Fort Worth Star-Telegram)
SacBee.com (The Sacramento Bee)
MiamiHerald.com (Miami Herald)
AZCentral.com (Arizona Republic)
DenverPost.com (The Denver Post)
WND.com (World Net Daily)
IBITimes.com (International Business Times)
BuffaloNews.com (The Buffalo News)
Reaching millions through guaranteed media placements.