Lim 10 stepmarketingplan revised

10 Step Marketing Plan for TMC COMPEDS Danezza Mae D. Lim November 30 2010

Outline: Part 1 (Initial 5 steps) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outline: Part 2 (Next 5 Steps) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1- PTM: Pediatric Age Group ,[object Object],Pediatric age group in Class D and E

Step 1- Primary Target Market ,[object Object]

Step 2- Needs, Wants and Demands A healthy community starts with me! My family needs the basics of life We need access to quality healthcare

Step 3- Competition and Competitive Position Map ,[object Object],[object Object],[object Object],[object Object]

Step 3- Competition and Competitive Position Map (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost vs. Support Cost vs. community support matrix High Cost Low Cost High Community Support Low Community Support TMC ComPeds Rotary outreach School based med mission Seasonal Outreach missions Barangay Health Centers

Position Mapping ,[object Object],TMC ComPeds Low Cost High Community Support Low Community Support BHC School Led Med Mission Rotary Led Med Missions Other Med missions

Competitive Map TMC ComPeds Rotary Barangay Health Center School Led Programs Seasonal Med Missions Provides Access to Medical care Community Support Programs Centered to the needs of families Low cost Advanced screening and treatment options Patient Education

Step 4- What is the gap ,[object Object],[object Object],[object Object],[object Object]

Step 4- What is the gap ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5- What is the size of the market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 6- The Product ,[object Object]

Step 6- The Product (2) ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Step 6- The Product (3)

Step 7- Promo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 8 - Price ,[object Object]

Step 9 - Place ,[object Object],[object Object],[object Object],[object Object]

Step 10- What is the generic winning strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lim 10 stepmarketingplan revised

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