Marketing Strategies Of Kroger Mcdonald

Marketing Strategies Of Kroger Mcdonald
Marketing Strategies
Kroger tracks each customer as an individual and it has had a loyalty program for more than a decade. Kroger will send carefully designed coupons
to an individual family and analyze each customer's preferences. They create a DNA on each customer and to find out what drives their behavior.
Now Kroger is cooperation with ISIS the mobile payment alliance. It means Kroger can know how the customer chooses to spend money and then can
deliver coupons to the mobile app (Bells).
(Hartman group)
There is research that shows half of shoppers bypass their closest store, typically for the lower prices. Kroger offers many private label products and
keeps the prices low (Hartman group). They are able to sell at relatively low prices and still generate good financial return based on their cost structure.
According to this marketing strategy, they attract and retain more customers. Kroger has private products and the customers more and more tend to
buy value oriented merchandise. It will increase the demand for private label goods in the U.S. Kroger has three kinds of private label
product––Private Selection, Banner Brand, and Kroger value to satisfy different customer's requirements. Private selection is a premium quality brand,
banner brand focus on taste and efficacy, and Kroger value is designed to deliver quality products and sell those at an affordable price (Bell).
"Fresh, less processed" continues to be a priority for shoppers as they seek cue. Kroger offers
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Business Plan
Business Plan
Buster's
A cozy Store that designed for your needs
[pic]
Business Plan by Lydia Chan
CONTENTS[pic]
1. Executive Summary
Buster's is a convenience store specialized in servicing daily needs of occupants of the office building where it is located. It offers variety of products
to satisfy customers' daily needs including snacks, pre–wrapped sandwiches, bottle/canned beverages, stationery, greeting cards, newspapers, paperback
books and small gift items.
The first Buster's Store was set up in 2007, a 1,000 square feet store located in the lobby of Empire Centre in Kennedy commercial district. This store
is solely owned and managed by Lydia Chan. With fully focused and correct business strategy,... Show more content on Helpwriting.net ...
Christine will be responsible to coach and mentor the other new hired shop assistant, service customers, keep tract inventory/replenishment and report
customers' comments/complaints to Lydia for ensuring corrective action be taken.
We will hire another shop assistant to work together with Christine. Criteria are
High school graduate with 1–2 years retailing sales experience.
3. Financials

1. Start–up Finance Summary
Anticipated start–up cost of the new store is US$200,000. The main cost of start–up will be inventory. It is estimated that the initial inventory purchase
will be $100,000. In addition, $30,000 will have to be spent on fixtures and fittings for the store. Since it is a brand new building, there will be no
maintenance needed before move–in.
Funding will be come from the combination of the two owners from their own savings.
Lydia Chan (75% ownership) – contributes US$150,000
Carmen Chan (25% ownership) – contribute US$50,000
2. Start–up Cost Summary
This table shows a summary of start–up cost and expenses
[pic]
3.3 Anticipated Revenue and Operating Cost for the First Year
[pic]
3.4 Pro–forma cash flow projection for the first year of operation
[pic]
5. Break even Analysis
The following chart and table show the break–even analysis for Buster's
[pic]
[pic]
3.6 Anticipated return on investment in the first three Years

The following table

Seven Eleven
Supply chain management assignment 1
Seven Eleven
In this essay I will analyze and describe the Seven Eleven supply chain in relation to its strategic fit. First I will explain the Seven eleven supply chain
and how achieving strategic fit.
The role of a supply chain is to maximize surface. The decisions made in the phases of the supply chain have a large impact on Seven Eleven. You
want to manage the flow of products and the flow of information very well, all this in order to minimize the costs. To achieve strategic fit consistency
between customer priorities of competitive strategy and supply chain capabilities specified by the supply chain strategy is necessary. you also must
understand the customer and supply chain ... Show more content on Helpwriting.net ...
In 2004, seven eleven positioned itself as a leader not only of the convenience store sector but also of Japan's retail industry as a whole.
Seven eleven Japan developed an extensive franchise network and performed a key role in the daily operations of this network. The network included
both company–owned stores and 3th party–owned stores. To ensure efficiency, Seven eleven based its fundamental network expansion policy on a
market–dominance strategy (you must see to what extent a product, brand, or firm controls a product category in a given geographic area)
How did they achieve the market–dominance strategy? Seven eleven Japan opened the majority of its new stores in areas with existing clusters of stores.
This gave them 6 advantages: 1. Boosted distribution efficiency 2. Improved brand awareness 3. Increased system efficiency 4. Enhanced efficiency of
franchise support services 5. Improved advertising efficiencies 6. Prevented competitors' entrance into the dominant area
They implemented the pull strategy by offering its stores a choice from a set of 5000 stock keeping units. Depending on the customers demand. This
is a way to be responsive to the customer. Besides products, they also began to offer services that the customer could obtain at its stores. Some
examples are: ticket sales, copiers, atm installation,...
To be even more responsiveness to the customers demand the orders can be made online by the

Seven Eleven Case Study Case
Case Study : Seven–Eleven Japan Co. Q4 : Seven–Eleven does not allow direct store delivery in Japan but has all products flow through its distribution
center. What benefit does Seven–Eleven derive from this policy? When is direct store delivery more appropriate? Since 2013 until 2016, the number
of Seven–Eleven stores in Japan is increasing from 10,303 to 18,785. It consists of 31.4 percent throughout the world. To make sure Seven–Eleven can
satisfy this huge daily demand, they had built a strong supply chain. One of it will be their distribution method. Seven–Eleven in Japan is focusing on
managing all products flow through its distribution center. This policy will bring high achievement and maximize the ability of dominant... Show more
content on Helpwriting.net ...
Manufacturer need invest more in operation part and transportation cost, such as buying the advanced technology. As most of the items are
perishable, it is needed to handle by using special equipment. Not only than that, all of this foods can be stored in a short time, otherwise it will be
spoiled and no value. And for United States, a high competition will be happened since there are a lot of fast food restaurants, shops are operating 24
hours and selling similar foods. It offers many choices for customers to choose. As all of the items will be replenished by wholesalers, it will increase
inventory level to store the items. It requires skilled labor to

Analysis Of Barabara Enrenreich 's Nickel And Dimed
If a business wants to maximize their profit, one might up the cost of products and cut employee salary. If a business wants to keep the price of
products low and steady, one may earn a lower profit, but keep a higher employee salary. If a business wants to raise the wages of employees, one
might lose profit by keeping a high price on products. Is it possible to have all three perks? Yes, you bet. Companies that simultaneously maximize
profit, keep products at a low price, and pay fair employee wages do exist, are growing, and should be models for the future business. In Barabara
Enrenreich 's "Nickel and Dimed", Enrenreich worked a variety of jobs in a variety of locations. Key West, Florida; Portland, Maine; and
Minneapolis, Minnesota came job opportunities ranging from serving food to housekeeping to retail and more. She first worked in Florida and
among the three jobs she took, her highest pay was bout $7.50 an hour. Secondly, she worked in Portland as a maid and her pay was $6.65 an hour.
Lastly she worked in a Minneapolis Wal–Mart for $7.00 an hour. The journey does not improve for Enrenreich. Unfortunately, she did not get to
experience working for a company that paid employees a fair wage while maximizing company profit. Her different locations and different jobs each
had the focus of maximizing profit, with little to no care about the comfort of the employee. The book does not touch the subject of positively, equally
balanced business; however, there is research

Case Analysis: Pantry Inc.
Running head: pantry inc. case analysis1 pantry inc. case analysis20 Pantry Inc. Case Analysis Sekia Grimes GEB5787 Table of Contents Introduction3
Industry Analysis4 General Environment4 Sociocultural.......................................................................................4 Political
/Legal.....................................................................................4 Economic.............................................................................................5 Porter's Five Forces
........................................................................................5 Rivalry................................................................................................5 Threat of New
Entrants.............................................................................6 Threat of Substitutes................................................................................6 Bargaining Power of
Suppliers .................................................................6 Bargaining Power of Buyers...................................................................... 6 Major
Competitors.........................................................................................7 Financial Analysis.......................................................................................7–8
Income... Show more content on Helpwriting.net ...
With this model, they sale their properties and lease them back to have advantageous taxation, reduce risks that comes with owning the properties, and
alternate needs for cash use. Because of this model, the company has incurred a long–term debt obligation of over $1.2 billion. By looking at the debt
to equity ratio, we can see how the company uses debt finances to control its business. The ratio indicates that for every dollar earned in equity, there
is about $5 in debt. From 2009 to 2010 there was a decrease in Shareholders' equity which resulted in the biggest increase of debt to

Retail Marketing
The convenience store that we are choosing is 7–eleven. It is the world's largest convenience store chain with more than 53,000 stores in 16 countries,
of which more than 10,400 are in North America, and the company has more outlets than any other retailer or food service provider. 7–eleven was
founded in 1927 in Dallas, Texas and it pioneered the convenience store concept during its first years of operation as an ice company when its retail
outlets began selling milk, bread and eggs as a convenience to guests (7–eleven.com).
Back then, in 1927, "Uncle Johnny" Jefferson Green, an enterprising Southland Ice Company employee, began to offer milk, bread and eggs from the
ice house. He quickly notice a need to carry these items for ... Show more content on Helpwriting.net ...
Firstly, people are an essential ingredient in service provision. Recruiting and training the right staff is required to create a competitive advantage.
Customers make judgments about service provision and delivery based on the people representing your organisation. Example, the praise received by
the volunteers (games makers) for the London 2012 Olympics and Paralympics demonstrates the powerful effect people can create during service
delivery. Staff require appropriate interpersonal skills, aptititude, and service knowledge in order to deliver a quality service (Service marketing mix
n.d.).
Secondly, process is used to deliver the service. Imagine a customer walks into Burger King and get it delivered within 2 minutes. What was the
process that allowed them to obtain an efficient service delivery? All services need to be underpinned by clearly defined and efficient processes. This
will avoid confusion and promote a consistent service. In other words processes mean that everybody knows what to do and how to do it (Service
marketing mix n.d.).
Thirdly, physical evidence is about where the service is being delivered from. It is particularly relevant to retailers operating out of shops. Physical
evidence can be used to charge a premium price for a service and establish a positive experience. For example all hotels provide a bed to sleep on but
one of the things affecting the price charged, is the

Swot Analysis Of Gomacro
GoMacro is a family–owned company that is inspired by a whole–food based macrobiotic lifestyle. Our mission is to create and manufacture healthy
organic snacks, as we believe healthy food comes hand in hand with happiness and the well–being of one another. For this reason GoMacro aims to
provide our products to targeted business environments in Australia. This plan seeks to generate a significant increase in company sales and profits
along with enhancing the healthy lifestyles of those all over the world. The highlights of this plan are the targeted gross margin and sales–revenue.
Transitioning globally will be attainable though a proactive approach to the candidacy of customers, local growers and distributers.
SWOT–analysis
Although ... Show more content on Helpwriting.net ...
This allows our competitors to reach a more broad consumer base faster and with more products, given these bars are made in mass bulk. Second,
our inexperience with going internationally creates unknowns and can lead to mistakes. GoMacro must do the most research possible on their
competitors to get a feel for what the consumers demand and how timely we can get our product in their hands. Lastly, the concept of our bars being
all natural means every single one of our ingredients is naturally grown. This allows for the weather factor to come into play, as this is something we
cannot control. The process of planting and growing cannot be sped up, which in result can place us at a disadvantage for reaching our target markets
in a timely manner.
Opportunities and Threats
There are two keys to success that GoMacro is focused on. These are broadly characterized as Internal and External Factors. The internal factors that
the company feels that it controls its own success through are it's selling and marketing power, high–quality service and customer satisfaction, and
lastly a key management team. The products the company provides are made attractive in order to maintain a certain level of B2B and B2C clients.
GoMacro also needs to be excellent in fulfilling the promise of their products. Clients are not only buying the product for the healthiness of the
ingredients but the flavor of the bar as well. With this everything the company sells

Convenience Store Murder
Mike had two best friends named Vin and Sal. Sal has seen Vin coming out of the convenience store after the shooting of Mr. and Mrs. Lee Vin
claims that he was in the store when it happen but he wasn't involved in the shooting of Mr. and Mrs. Lee. Vin told the cops that he didn't do it but
they don't find him truthful so they locked him up Mike when to go see Vin behind bars, Vin claims that there was a girl in the convenience store
who he clearly described and he says that she was in the same position as himself Mike asked his girlfriend named Rebecca to help him find this girl
Vin was talking about. So they go around finding clues that will eventually lead up to the discovery of this girl On the other hand, Sal had been
jumped by the two guys who shot Mr. and Mrs. Lee and he is in the hospital. Sal thinks that Vin told the two guys where he lived. Vin denies this....
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She says that she wasn't involved in this situation and she doesn't know what Rebecca and Mike are talking about. They are confused on who to
believe, so they go to her house again and they see Amanda Brown walking out. They capture her and bring her to a coffee shop. They bring Mike's
dad named Riel who was a former cop. They ask her again, and this time they black–mail her by saying that they will call the cops on her. So, she
finally claims that she was there and Vin was telling the truth. She says she didn't tell anyone about this because she stole the main lock box of where
Mr. Lee kept his money. Vin was telling the truth so he was out of the

7 Eleven Entry in Germany
7–Eleven:A multinational
By: Eveline M. Koster
Rijksuniversiteit Groningen
Course: International Strategic Management
By: Eveline M. Koster
S1092553
Table of Contents
Introduction3
Chapter 17–Eleven and its International Expansion4
Introduction4
History4
Internationalization Approach5
Conclusion8
Chapter 2:7–Eleven Japan: Why has it been so successful?9
Introduction9
History9
Profitability and growth9
Differentiation11
Conclusion11
Chapter 3:International Expansion: Germany12
Introduction12
Macro– Environment12
Convenience Stores in Germany14
Consumer Shopping Behavior14

US Suppliers and Products in Germany15
Conclusion16
Summary17
Tabel 1: Overview of 7–Eleven Territories18 ... Show more content on Helpwriting.net ...
In 1946, Tote'm became 7–Eleven to reflect the stores' new, extended hours – 7 a.m. until 11 p.m., seven days a week. The company's corporate name
was changed from The Southland Corporation to 7–Eleven, Inc. in 1999. Today, 7–Eleven is the undisputed leader in convenience retailing with more
than 27,900 stores operating in the U.S. and 17 other countries and total sales of more than $36 billion in 2003 .
Business Operations More than 5,800 7–Eleven and other convenience stores are operated and franchised by 7–Eleven, Inc. in the United States and
Canada, and they serve approximately six million customers each day. Each store focuses on meeting the needs of busy shoppers by providing a broad
selection of fresh, high–quality products and services at everyday fair prices, along with speedy transactions and a clean, safe, friendly shopping
environment.
Proprietary Products 7–Eleven is known internationally for Big Gulp fountain soft drinks, Big Bite hot dogs, Slurpee beverages, and CafГ© Select
fresh brewed coffee. The stores have expanded their food service offerings with a proprietary line of deli items and baked goods, which are prepared
and delivered fresh daily. 7–Eleven also offers convenient services based on each neighborhood's individual needs, including copiers, fax and automatic
teller machines, long–distance phone cards and lottery tickets, where available.
Global

Convenience Store
Competitor Analysis
As for competitors, C–store's main rivals are the existing competitors and other potential competitors of convenience store market. In Guangzhou,
7–Eleven, Ok and C–store are the three pillars of convenience stores. So our project will focus on the existing competitors 7–Eleven and OK
convenience stores to analyze. In this part, I am going to identify the distinctive characteristics and values of 7–Eleven and OK with the theory of brand
triangle, to see what make them a brand. And then I will analyze the scale and goals of 7–Eleven and OK convenience stores with the theory of SWOT
and 4P, to see how they manage theirs business.
Corporate Brand Analysis
| |Image ... Show more content on Helpwriting.net ...
C–Store started fairly late, but with its popularity consumption and low–priced strategy, it has grown rapidly in recent years, being the leading brand of
convenience store in China. C–Store put themselves into customer's shoes to see what customers need and what could make it better. Although the
variety of C–Store's products has left much to 7–Eleven and Circle K, its home–made products and popularity products can be found a ready market in
our country, like fresh bakery and tomatoes kitchen, also attract customers.
Corporate brands can increase the company's visibility, recognition and reputation in ways. The brands add economic value to the variety of products
and services. When the brand works, it expresses the values and sources of desire that attract customers. The followed charts have fully demonstrated
this point.
[pic]
Chart4.2 The Popularity of Convenience Stores
Our survey Chart4.2 has shown that 7–Eleven own 70% popularity, Circle K enjoys 14% popularity while C–Store only has 9% popularity.
[pic] Chart4.3 The Consumption Rate of Convenience Stores
Our survey Chart4.3 has shown that 66% people would like to buy things in 7–Eleven, 17% people choose Circle K while only 8% people firstly
choose C–Store.
Obviously, compared with other convenience stores of this kind, 7–Eleven is well known by customers and the first choice of most customers.
7–Eleven brands help its

Seven Eleven Company
SEVEN–ELEVEN JAPAN CO
Q1) A convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some
different ways that a convenience store supply chain can be responsive? What are some risks in each case?
Ans) There are following ways to make convenience stores responsiveness.
To maintain high inventory level
By removing implied demand uncertaininty.
By quick replenishment of products or time management.
High Information system can also make convenience store responsive and decrease the other driver cost too e.g. transportation cost, holding cost etc.
Facilitate the customer by location and increase in capacity.
... Show more content on Helpwriting.net ...
Ans) Seven–eleven does not allow direct store delivery in Japan, because they are serving in cluster area where 50 to 60 stores had already existed.
They have so many no of stores and they can't handle it without middle man. Distribution centers allow the companies to be flexible in the alternation
of delivery as per the demand of customer.
When there are less no of stores. Distribution is also not so much needed when the people are more prices conscious. When the order is large, in this
the middle man is not so necessary, to reduce per unit cost.
Q5) what do you think about the 7dream concept for Seven–Eleven Japan? From a supply chain perspective, is it likely to be more successful in Japan
or the United States? Why?

Ans) 7dream.com was an e–commerce concept in which they want to convenience & easily accessible to customer at every place where customer
wants and it's also purpose is to eliminate the distribution cost. The MIS should be strong for operating the site for delivery. It is successful in
Japan, because the no of stores in Japan is more as compare to USA. Because of so many stores in Japan it is easy to success in e–commerce business
as compare to USA. The customers of Japan visit more to convenience stores as compare to Japan.
Q6) Seven–Eleven is attempting to duplicate the supply chain structure that has succeeded in Japan in the United States with the introduction of CDCs.
What are the pros and cons of this approach? Keep in

A Grocery Store And A Gas Station
VI. Competition
Wawa is a convenience store and a gas station. In terms of the convenience stores, our main competitors are 7–Eleven, Heritages, Walgreens, and Rite
Aid. In terms of the Gas station, our competition is against local gas stations with lower prices, and Sunoco. To start listing our competitors in the
convenience e store competition, 7–Eleven has 58, 300 stores in 17 countries. They are also known for famous for their famous 32, 44, and 64 oz
Big Gulp cups. In some locations they even offer the Bucket Gulp. Some of their disadvantages is that some of their stores are closing and they are
not as popular in today's society as they were in the mid 2000's. But Wawa however, we have been around longer and have season deals that... Show
more content on Helpwriting.net ...
Some of their disadvantages is that if you take away the pharmacy part of Walgreens, it's not really known for anything nor does it stand out to the
corner store next door so Walgreens's main business if off the drug market. Finally, Wawa's finalconvenience store competitor is Rite Aid. Rite Aid is a
drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Cumberland County, Pennsylvania,
near Camp Hill. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S. An offer was presented
by Walgreens Boots Alliance in October 2015. Rite Aid accepted the offer and is currently pending government antitrust committee approval. If
approved Walgreens would form the world 's largest retail pharmacy chain in terms of number of locations. Rite Aid began in 1962 as a single store
opened in Scranton, Pennsylvania called Thrift D Discount Center. After several years of growth, Rite Aid adopted its current name and debuted as
a public company in 1968. Today, Rite Aid is publicly traded on the New York Stock Exchange under the ticker RAD. Rite Aid reported total sales of
US$ 25.5 billion in fiscal year 2014. In 2008, its market capitalization dropped to
Under $500 million. As of 6 February 2015, the market capitalization of Rite Aid was about
$7.15 billion. Its major competitors are CVS and Walgreens. Walgreens announced on October
27, 2015 that it would acquire Rite

What Are The Objectives Of A Company Aims And Objectives
Policies are the ends towards which activity is aimed. They represent not only the end point of planning but also the end toward which organizing,
staffing, leading and controlling are aimed.
The objectives for which the company is established are:
To imports and exports, buy, sell and trade in manufacture and mill supplies, fire engines, trucks, vehicles, machine tools, machine shops, processes and
electric supplies and appliances.
To carry on any other business, whether manufacturing or otherwise, which may seem to the company capable of being conveniently carried on in
connection with the above or calculated directly or indirectly to enhance the value of or render profitable to the company's property or rights.
To take, or otherwise ... Show more content on Helpwriting.net ...
To borrow or raise or secure the payment of money in such manner as the company shall think fit, and in particular by the issue of debentures or
debentures stock, perpetual or otherwise charged upon all or any of the company's property, both present and future including its uncalled capital and to
purchase or pay off any such securities.
Shareholders of the company in the form of dividends and as the directors of the company may think fit and to issue bonus shares, as fully paid up, in
favor of the shareholders of the company.
To undertake and execute any trust, the undertaking where off may seem desirable, and either gratuitously or otherwise.
To subscribe or contribute or otherwise to assist or to guarantee money to charitable, benevolent, religious, scientific, technical, national, public, political
or any other institutions, objects or purpose or for any exhibition.
To adopt such means of making known the products of the company as may seem expedient, and in particularly advertising in the press by circulars
by purchase and exhibition of works of art or interest, by publication of books and periodicals and by granting prizes, rewards and

Malaysia Franchise Business Registered under Malaysia...
Malaysia Franchise Business Registered Under Malaysia Franchise Association (MFA)
Company Name: 7–Eleven Malaysia Sdn Bhd
Type of Business: 24–Hours Convenience Store
Product Category: Retail
Type: Master Franchise
Registrar of Franchise (ROF):16 May 2000
Company Address: Level 3A, Podium Block Plaza Berjaya, No.12, Jalan Imbi, 55100 Kuala Lumpur
Tel: 03–2142 1136
INTRODUCTION OF 7–ELEVEN
7– Eleven was founded by J.C. Thompson in the year 1927. Previously it was known as the Southland Ice Company in Dallas, Texas. It was started
as an ice vendor and later the company began to offer milk, eggs and bread on Sundays and evenings when the grocery stores are closed. The new
business idea produced by them satisfied the customers and also increased the sales. This idea triggered them to establish their business to the modern
convenience retail concept.
The company's first convenience outlets were known as Tote'm stores and in the year 1946, it became 7–Eleven to indicate the store's new extended
hours which is from 7 a.m. until 11 p.m. and also operating seven days a week. The company's corporate name was changed from The Southland
Corporation to 7–Eleven Inc. in 1999. Now, including with its global licensees, franchisees and partners in 16 countries, 7–Eleven operates over 50,000
stores worldwide.
In Malaysia, the first 7–Eleven store was opened in October 1984 at Jalan Bukit Bintang, Kuala Lumpur. 7– Eleven Malaysia Sdn. Bhd.is the owner
and operator of 7–Eleven stores

Own a 7-11 in Thailand
п‚· 1
Consider whether this is the right move for you. 7 Eleven is one of the world's leading convenience store chains with thousands of stores in the United
States, Japan, China, Taiwan, Thailand, and many other countries. A famous brand name, good market research and advertising makes 7 Eleven a good
franchise to consider.
Franchisees sign contracts with the company to split 54% of the profitsпјЊ. The company pays for store equipment, sales banners, equipment
maintenance, and many other things. Franchisees pay wages, certain in–store expenses, and are responsible for shortage –– losses due to shop lifting or
employee theft.
Franchise contracts usually require 7 Eleven store to operate 24 hours a day, 7 days a week.
The 7 Eleven company ... Show more content on Helpwriting.net ...
Alternately, you can get qualified by the company then talk to owners. The advantage here is obvious –– owners will know you are a serious buyer and
may give you leverage to negotiate the good will fee.
Determine the costs associated with opening a 7–Eleven franchise. Express your interest to the company and get the detailed information for start–up
costs for your area. The costs vary by area, but the initial capital and fee required is upwards of $150K, and the total investment may range between
1,480,000 ВЈ 2,630,000 аёї million.
Identify the time requirements to not only open the business, but also to operate the business and supervise a staff of 7 to 10 employees. 7–Eleven
does not allow absentee ownership; therefore, all 7–Eleven franchises are 100 percent owner operated which mean you need Adequate time.
п‚· 4
After you are approved to purchase a store, you cannot take formal possession until you complete 7 Eleven's mandatory 6–week training course. This
course teaches you how to operate a convenience store, 7 Eleven policies, etc. Included will be training on how to order inventory, the electronic cash
register/scanners, and the company computer system.
п‚· 5
Take possession and run your store. After you complete the training, you can formally take possession of your store. If you bought a store with good
sales potential, run it the way the company taught you, you should do well. That is, as long as you can tackle the staffing issue. The key to your

7-11 Supply Operations Management
7–11 SOM Study – Final
Group 1
LRSP – 433
March 3, 2010
Pledged 3/3/2010
Table of Contents
Background2–3
Problem Statement4
Scope5
Service Design and Characteristics6
Service Analysis and Selection7–8
Sales Production & Forecasting9–11
Breakeven Analysis12–13
Capacity Management (includes Decision Tree)14–15
Inventory Management and Materials Requirements16
Logistics and Supply Chain Management17
Quality Management and Implementation18–19
Prototype Design20–21
Conclusions & Recommendations22
References23
Appendices – Tables/Figures/Graphs24

Background
Extensive research into 7 Eleven's ... Show more content on Helpwriting.net ...
USE was expanded to include field consultants and market managers and today it gives franchisees, store managers and employees a chance to see and
taste new products for upcoming seasons that are intended to address the changing preferences of customers. The merchandising plan for seasonal and
high–potential new products is also shared. The centerpiece of the USE is the virtual 7–Eleven store, actual size 7–Eleven floor plans are built to show
how seasonal products are assimilated into the standard store mix (7–Eleven About Us, 2010). For future reference, this capability should be the tool
whereby the adjustments necessary to accommodate a drive thru capability are visualized and ultimately realized.
For perspective, as of January 2010, 7–Eleven, Inc. had earned the No. 3 spot on Entrepreneur magazine annual Franchise 500, which ranks top
franchise opportunities in the U.S. An obviously healthy organization, this is 7–Eleven's 17th year to break into the top 10 (7–Eleven Inc, 2010).
Problem Statement
A major element of 7–11's success is its focus on convenience. By staying open 24 hours a day and offering quick and easy pre–made food items,
customers are able to make a speedy stop at the store at any point during the day. 7–11 continues to add to its selection of food items to better compete
with fast food restaurants and other

Supply Chain Strategy Of A Convenience Store Chain
An attempt to be responsive from a convenience store chain should include the supply chain strategy that fit with competitive factors such as high
quality, quick response, flexibility, service and innovation. First option can be expanding new stores in areas with existing clusters of stores. This way,
the store chain can gain quicker awareness among customers and receive high–density market presence. Just like 7–Eleven, after the growth of its
stores, the company focuses on increasing the number of original items that were available only at their stores. Company like Zara also has the same
strategy, where they products are displayed based on store locations, which makes every store unique and local–adaptive. Flexible hours can enhance...
Last but not least, the delivery system worked on trust in order to reduce the delivery time spent at each store. Therefore, if there is a mistake in
delivery, the store personnel cannot inform the delivery person right away and that might take even more time to fix. (c)Facility Location: To ensure
efficiency, 7–Eleven Japan have implemented a market– dominate strategy to saturate an area with stores. Based on the strategy, all manufacturing
facilities are centralized to improve brand awareness, and also lower the transportation cost by aggregating them and achieve efficiency. Inventory
management:7–Eleven Japan offered its stores a choice from a set of 5000 stock keeping units. Each store carried on average about 3000 stock
keeping units depending on local customer demand, and the food items were classified in four categories: (1) Chilled–temp; (2) Warm–temp; (3)
Frozen items; (4) Room–temp. Transportation:7–Eleven Japan requires all suppliers to deliver to their distribution center, and use their own trucks for
replenishment from store to store. It offered three–times–a day store delivery of all rice dishes, and twice a day delivery of bread and other fresh food.
In addition, there were four categories of temperature controlled trucks, and each made deliveries to multiple retail stores. All deliveries were made
during off–peak hours, and did not require the delivery person to be present when the store personnel scanned in the

Case Study Of 7-Eleven
Case Study : 7–Eleven (Malaysia)
a)Brief introduction and background of this company
7–Eleven Malaysia Holdings Berhad through its subsidiary 7–Eleven Malaysia Sdn. Bhd is the owner and operator of 7–Eleven stores in Malaysia. The
company was incorporated on 4 June 1984, 7–Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 28
years. The brand name has been very successful and has created a milestone of becoming the largest single convenience store chain with more than
1,905 stores nationwide, serving over 900,000 customers daily.
In Malaysia, 7–Eleven has made its mark in the retailing industry and has been a prominent icon for retailing business over 3 decades of achievement.
Their largest selling ... Show more content on Helpwriting.net ...
Answer : They perhaps need to attract more customers particularly the non–muslims to enter into their stores.
Question 2
What would be the possible manpower issues and how it will relate to their marketing strategy?
Answer : The possible manpower issues are on the talent retention because of mainly the salary issues, 24–hourly working hours which will not attract
many workers especially women as well as transportation. This is because due to the shift hours, the employees may need to have their own transport
to go home during odd hours. Otherwise they will be not be able to sustain in the employment.
Question 3
What would be their 10 years marketing plans considering the competitive nature of other convenience stores in Malaysia?
Answer : The retail convenience store has become a trend in Malaysia whereby there are many other retail outlet selling similar type of household
products such as KK mart, Speedmart 99 and others which offers different working hours and cheaper products. 7–Eleven needs to compete with the
rest of the convenience store and provide substantial marketing plans and attractive promotions to capture more customers to their

Swot Analysis Of 7 Eleven
a)Brief introduction and background of this company
The company operates franchises and licenses approximately 8,600 convenience stores in the U.S. and Canada. There are over 7,800 stores around the
company operating with franchise operators in the United States, more than 6,400 are essentially franchised.
Outside of the U.S. and Canada, there are more than 47,800 7 Eleven and other convenience stores in Japan, Taiwan, Thailand, South Korea, China,
Malaysia, Mexico, Singapore, Australia, the Philippines, Indonesia, Norway, Sweden, Denmark and United Arab Emirates. 7 Eleven has announced
plans to open stores in Vietnam too. 7 Eleven is the world's largestconvenience store chain operating, franchising and licensing stores in 18 countries.
Some 10,500 of the 56,600 7 Eleven stores worldwide are in North America.
In Malaysia, 7–Eleven has made its mark in the retailing industry and has been a prominent icon for retailing business over 3 decades of achievement.
Their largest selling value is operating on a 24 hours basis, 7 days a week. They have been in the country for the last 30 over years. They stated
humbly with the 1st outlet in ... Show more content on Helpwriting.net ...
Their target market segments are mostly high to lower income group of people. The biggest ethical issues are they are selling alcoholic drinks which
come under non–halal items. Since they are operating in a Muslim country i.e. Malaysia, they should have respected the citizens of the country and
they should not allow non–halal items to be sold in the retail outlet. Taking into consideration of their target market segment, they should not have
non–halal item because it may appear as though they are being insensitive towards the people around them. More reasons to it are also because, the
locations of the retail outlet are mostly situated at the housing area with a build infrastructure can be alarming to the

Why Is Oklahoma Creating Jobs?
Oklahoma has a law that states alcoholic beverages above 3.2% ABW cannot be sold in convenience stores or grocery stores. These products can
only be sold in liquor stores holding a specific license for higher percentage alcoholic beverages. Many believe it would be extremely beneficial to
pass a law allowing the sale of higher percentage alcoholic beverages in convenience stores and grocery stores. Points in support of this argument
relate to the benefits to the economy as it would encourage large corporations to come to Oklahoma creating jobs. Of course, another point in
support of this policy change is sheer convenience. On the other hand, passing the law could also have negative side effects. Adding this
convenience could result in an increase in DUI's and underage drinking. It would also pose a real problem for the local liquor stores, possibly
causing them to go out of business. The convenience part also could affect the quality of the product. So in the end, would passing the bill do more
bad than it would good? Passing the bill may present some seemingly good benefits, but when you dig down deeper, it would be a horrendous decision.
Allowing a bill to pass that would allow the sales of alcoholic beverages above the 3.2% ABW in convenience stores could help in so many ways. The
change could result in an increase in revenues to the convenience store industry. With it being right around the corner, the convenience makes it easier
to purchase the alcohol, which in

Seven Eleven Japan Co.
Questions
1. A CONVENIENCE STORE CHAIN ATTEMPTS TO BE RESPONSIVE AND PROVIDE CUSTOMERS WHAT THEY NEED, WHEN THEY
NEED IT, WHERE THEY NEED IT. WHAT ARE SOME DIFFERENT WAYS THAT A CONVENIENCE STORE SUPPLY CHAIN CAN BE
RESPONSIVE? WHAT ARE SOME RISKS IN EACH CASE?
As responsiveness increases, the convenience store chain is exposed to greater uncertainty. A convenience store chain can improve responsiveness to
this uncertainty using one of the following strategies, especially for fresh and fast foods:
Local Capacity. The convenience store chain can provide local cooking capacity at the stores and assemble foods almost on demand. Inventory would
be stored as raw material. This is seen at the U.S. fast–food restaurant franchise Subway where ... Show more content on Helpwriting.net ...
All manufacturing facilities are centralized to get the maximum benefit of capacity aggregation and also lower the inbound transportation cost from the
manufacturer to the distribution center (DC). Seven–Eleven also requires all suppliers to deliver to the DC where products are sorted by temperature.
This reduces the outbound transportation cost because of aggregation of deliveries across multiple suppliers. It also lowers the receiving cost. The
information infrastructure is set up to allow store managers to place orders based on analysis of consumption data. The information infrastructure also
facilitates the sorting of an order at the DC and receiving of the order at the store. The key point to emphasize here is that most decisions by
Seven–Eleven are structured to aggregate transportation and receiving to make both cheaper.
4. SEVEN–ELEVEN DOES NOT ALLOW DIRECT STORE DELIVERY IN JAPAN, WITH ALL PRODUCTS FLOWING THROUGH ITS
DISTRIBUTION CENTER. WHAT BENEFIT DOES SEVEN–ELEVEN DERIVE FROM THIS POLICY? WHEN IS DIRECT STORE DELIVERY
MORE APPROPRIATE?
Direct store delivery (DSD) would lower the utilization of the outbound trucks from the Seven–Eleven DC. It would also increase the receiving costs at
the stores because of the increased deliveries. Thus, Seven–Eleven forces all suppliers to come in through the DC. DSD is most appropriate when
stores are large and nearly–full truck load quantities are coming from a supplier to a store.

Marketing Plan For Jm Discount Liquor
Introduction of Organization "JM Discount Liquor" is the establishment in which I am going to carry out my research project and where I am
currently working as an assistant manager. "JM Discount Liquor" is a well–known organization which consists of five convenience stores located at
different locations in northern Nevada. Every store is built in 1 acre of land. If we talk about the daily schedule, the store opening time is 6 am and
the closing time is 12 pm. Average rate of people coming daily to each store is around 500. We sell a variety of products to customers such as
alcohol, cigarettes, and groceries. This organization was first established in 2002 when there was only one store. With hard work, patience, and time,
there are now five convenient stores running very well. The organization was also noticed by the well–known newspaper in Nevada addressing the
detailed history of JM Discount Liquor including the best quality in products and services, low prices compared to other stores. Every year, the
organization does a survey among the customers (500 customers per store) for the services and quality. From the last 5 years, the results are that
services and quality delivered is 80% satisfactory. To provide better services, organization always asks for feedback or suggestions from the customers.
The organization is growing very well and planning to open more convenience stores in the coming years. As an assistant manager, I have been given
many responsibilities

Executive Summary. Our TeamвЂ™S Goal Is To Research And Analyze
Executive Summary
Our team's goal is to research and analyze the giant convenience store blue–chip known as 7–Eleven. As the world's largest convenience store chain,
7–Eleven Inc., (SEI) 7–Eleven Japan (SEJ) and other regional 7–Elevens are owned by the massive conglomerate SEVEN & i holding Co., Ltd. Our
team will discuss a brief history of SEI and SEJ, analyze their respective mission statement, dissertate various veteran friendly initiatives, highlight top
officers and their impact on the company and how the business addressed various esoteric cultural differences in global markets.
We, as a group, will conduct the following; look back in the history of this company and its humble beginning in the United States; how it gained...
If there was a quiz on popular logos worldwide and this convenient store's popped up, more than ninety percent will know exactly what it is. 7–Eleven
is an international chain of convenience stores, operating, licensing and franchising in different countries. They attract children, students, and business
workers because they benefit every person who needs a quick snack, gas, groceries, or a beverage. The popularity comes from their variety of
pleasing options whether it is food, liquids, gas, or accessories. The best feature about 7–Eleven is that it is open twenty–four hours a day and is near
the most convenient areas. This company has come along way to success and is only growing stronger. 7–Eleven was founded in 1927 by Joe C.
Thompson, and first named his shops Tote'm Stores. The shops then started spreading around cities through the 1930's and 1940's selling ice cold
beverages. The stores hours were 7 am to 11 pm, hence the name 7–Eleven. 1950's saw great expansion and growth to areas such as

Convenience Store
Reids Convenience Store
Business Plan
April 2003
Ben Reid
Reid's Convenience Store
1035 Whenun Road
Prince George, BC, V2K 5G5
Phone: (250) 555–5555
Fax: (250) 555–5555
E–Mail: reid@aol.com
Executive Summary:
Applicant/Company Information
a.Business Name:Reid's Convenience Store b.Address:1035 Whenun Road, Prince George, BC, V2K 5G5 c.Phone:(250) 555–5555 d.Contact
Person:Johnathan Reid
e. Business Structure:Sole Proprietorship
f.Banking Information:
Bank:Royal Bank Address:Royal Bank – Main Branch 550 Victoria Street, ... Show more content on Helpwriting.net ...
l. Market Niche:

Local Need: The customers that the store will target are the local residents and the Lheidli T'enneh First Nation members. The area has no other such
convenience store in an 8 block radius, local residents' grocery needs being filled by Overwaitea Foods, Safeway, or PGA Food Market, all in the town
of Prince George.
Proven Market: A small convenience store, The Little Valley Food Market located 6 blocks away, did exist until 6 months ago, when it was forced to
close due to the high rent/lease costs. This business had a proven market that Reid's Convenience Store will capitalize upon.
Management Experience: The experience that Mr. Reid brings to the endeavour is invaluable, he has product knowledge, is familiar with large chain
pricing and techniques, and their sales strategies. While working for the local grocery store Mr. Reid established valuable wholesale contacts he will
utilize in the new business.
Community Support: Mr. Reid conducted a survey within the Lheidli T'enneh First Nation (35 households) and the results indicated that a small
convenience store has overwhelming support for the concept. A copy of the survey is attached in the appendices of this business plan.
m. Client Base:
Reid's Convenience Store has a potential target market, as follows:
1. 800 local residents

Advantages And Disadvantages Of Shopping In Store
In the era of rapid development of information technology, online shopping into people's life, especially young people. Online shopping is a blow to
the store, so people would compare the advantages and the disadvantages between shopping for goods online and buying goods in store. I think they
have their own advantages and disadvantages, and online shopping and shopping in store are both important.
The advantage of shopping in a store is to choose the quality of the goods on the spot. People all went to shops to buy goods before online shopping is
not in vogue, in store, people can see the real goods, the problem can be solved at that time, if there is the fake goods that can be immediately
returned. In store, people also can try to use the goods, especially clothes and shoes, people can put them on and know whether the size fits well or
not. For people who like shopping in a store, those people who shopping in stores give them keen enjoyment, they can communicate with their
friends and relax on market, at that they could buy some suitable goods. They can see the goods in stores and compare with other ones so that they
can decide which one to buy. This is a very effective way. (Marc L. Resnick) Shopping in store also has disadvantage. The disadvantages of shopping
in store are that there are not enough kinds of goods ... Show more content on Helpwriting.net ...
The disadvantage of online shopping is that can not guarantee sales of goods in quality is no problem, there will be the phenomenon of shoddy
goods, and even fake, at the time of selection because consumers can not see the real thing, so sometimes it is inevitable to be deceived. There are
some security risks when using credit cards online. Because your information is entered into a company's database each time you make a purchase. The
profiteer has stolen the customer's information and makes a bad thing to the customer. (Marc L.

Competitive Strategy Of Couche-Tard's Retail Industry
Couche–Tard is the leader in the Canadian convenience store industry, further boosted by the recent acquisition of their competitor CST Brands Inc.
One can thus see that Couche–Tard has a strong competitive ability. Their competitive ability can be seen from the market position in North America.
As of June 30, 2017, Couche–Tard's network comprised 9,424 convenience stores throughout North America. Its North American network consists of
18 business units, including 14 in the United States covering 42 states and 4 in Canada covering all 10 provinces and employing a high number of
workers. 2.2.2 The strength of potential entrants The retail industry shows a low cost for companies wanting to enter the industry. However, these new
entrants will not be a direct threat to Couche–Tard, as they established their strong market position throughout the past 37 years by continuously
expanding their reach through acquisitions. 2.2.3 The bargaining power of the supplier Retail industry depends on their supplier which thus indicated
that supplier within the industry have a high bargaining power. The supply chain agility of chain stores has improved over the past several years, as
evidenced by their ability to increase inventory turnover by 2.6% per year between 2002 and 2008. The largest discrepancies between chain and
non–chain stores regarding inventory turnover growth occurred in the home electronics and appliance stores, computer and software stores, specialized
building materials

Purchasing A Gas Stations Is A Great Investment
Outline
Introduction
Purchasing a gas stations is a great investment. For this reason my cousin Edger is seriously considering purchasing two gas stations to increase his
economical profits. I have been hired as a consultant for edger to assist him with analyzing the gas station industry and help him determine the best
optimal decision. It is importance to consider the following when making a gas station purchase: location, if a convenience store will be beneficial, and
if a franchise or being independent is the best route.
Determinants
Demand Determinants
1.Location–competition
A company's location is a very important factor. Location is a key component to a successful and profitable organization. When considering a location
for a gas station it is important that buyer considers the demand. The buyer must take into consideration the customers wants and needs and all
possible competition. Accessibility and neighborhood location is also a determining factor. Fox example immediate accessibility would a benefit for a
gas station that is near an express way or highway.
The article Retail Redlining: Are Gasoline prices higher in poor and minority conducted a research study concerning price in poor neighborhoods and
how these neighborhoods affected the price of gasoline. The research concluded that "prices will be higher in neighborhoods where stations have
greater market power because of some combination of fewer competitors and/ or more inelastic demand (Meyers, p. 801).

Dexit Analysis
Situation Analysis
Marketing Analysis:
Dexit's objective was to launch a wireless payment system as the standard payment method for small dollar amount retail transactions in the Canadian
Market.
Company has strong investment financing behind it in the form of two large Canadian banking firms.
Fast 3 second transactions via RFID would create simple convenient transactions that could be tracked easily by consumers.
Environment:
"Big 6" Banks controlled the Canadian industry Current market via issuing Credit and Debit cards and the corresponding retail processing systems.
Canadian shoppers were routine users of electronic payment methods
Customers were satisfied with the credit and debit payment methods and viewed ... Show more content on Helpwriting.net ...
All customers in the high volume geographic area mentioned
Particularly merchants who survive on high volume, low dollar amount transactions
All merchants in the Toronto, Montreal and Vancouver areas
Cash only businesses in the 3 high volume geographic areas previously mentioned
Pricing Strategy:
Charge the merchants for the hardware
Charge a transaction fee to the merchant
Charge a transaction fee to the consumer
Product Launch:
Canada
Justification and Implementation:
Dexit should target all merchants that accept Debit and Credit transactions in the geographic areas in which electronic usage is most prevalent. The
culture of using electronic payment is already established in Canada and RFID will be more readily accepted in the areas where the most electronic

payments occur. In areas outside of the three metropolitan locations mention, Dexit should target younger consumers who will be more willing to
enroll and replenish the accounts via the internet. All consumers who engage in high frequency low dollar amount transactions should be targeted as
well because the premise of the technology is ultimately to find a safer, faster alternative to

Convenience Store and 7-eleven
7–Eleven in Taiwan
Yuko Matsumuro
National Chengchi University
Abstract
Nowadays, convenience stores have become more and more common in Taiwan. If you just look around everywhere, you will soon find there are a lot
of convenience stores surrounding your town. Among several convenience store chains, 7–Eleven, or the President Chain Store Corporation, is the most
popular one now. The paper focuses on why 7–Eleven is so successful in Taiwan and pursuits what is behind it. At the beginning, to understand the
position of 7–Eleven's parent company Uni–President Enterprise Corporation (UPEC) in Taiwan, and investigate how it influence the success of
7–Eleven. Also, based on the data which showed the consumers' satisfaction towards ... Show more content on Helpwriting.net ...
"While adequately integrating the subsidiaries of retail, logistics and recreational service companies within the group, rapidly expanding its business
territory" (Uni–President, 2007). The subsidiaries of UPEC's business tie–up increased their business territory, and made UPEC more powerful
company. In 2005, the profit–making of the food industry UPEC exceeded over NTD 1,000 billion" (Chang, 2006). The food industry of UPEC is one
of famous company in Taiwan, if you look around 7–Eleven's food categories, you will soon found a lot of them are from its company. Now, we know
such big food industry behind 7–Eleven, is it related to the success of 7–Eleven?
Food is important role in convenience store In the article "The Almighty Convenience Store, 7–11 and Family Mart Competes", E–IPC, the research of
Taiwanese people whose frequency to visit convenience stores which stated from 1988, suggested those who answered once a week was 53.1% in
1995; in 2009, those who answered to go there every week was 84.7%, among them, the sum of those who answered three times a week and once a
week was 50%, answered going everyday was 34%, surprisingly, those who answered visited over twice a day was 7.3% (Marketing.chinatimes.com,
2010). The age of main consumers who spend money in convenience store is 13 to 64, the E–IPC in 2006 to 2009, shown that those who answered
visiting there

7 Eleven Case Study
Seven–Eleven Japan
Seven–Eleven Japan aims for "Coexistence and Co–prosperity" with franchisees, and "Coexistence and Co–prosperity" with society.
Seven–Eleven Japan will continue to develop our convenience store franchise business based on our fundamental philosophies of "Modernizing and
revitalizing small and medium–sized retail stores" and "Coexistence and Co–prosperity". Our special business characteristics are the foundation of our
efforts to build better relationships with our stores while focusing on management support for our partner franchisees, as well as with local
communities surrounding them.
14
Seven & I Holdings Co.,Ltd.
Commitment by the President & COO
Seven–Eleven
We are striving for retail industry that... Show more content on Helpwriting.net ...
This franchise chain is founded on "Coexistence and Co–prosperity" with our franchisees. SevenEleven Japan views its franchisees as "equal business
partners" with whom we work together to promote our common convenience store business. We seek to grow and develop together by both profiting
and fulfilling our social responsibilities together. We focus on supporting the stable management and improved business results of our franchisees, as
well as creating the structures and awareness necessary to their fulfillment as businesses of their social responsibilities.
Total number of stores in Japan
12,000 9,690 8,000 10,303 10,826
Seven–Eleven
4,000
2003

2004
2005 (FY)
Total store sales and ordinary income
Total store sales (Nonconsolidated) (Millions of yen) 2,500,000 2,000,000 1,500,000 1,000,000 500,000 2,213,298 159,639 2,343,177 168,892 Total
store sales (Nonconsolidated) 2,440,853 (Millions of yen) 250,000 176,070 200,000 150,000 100,000 50,000
2003
2004
2005 (FY)
16
Seven & I Holdings Co.,Ltd.
The unique structure of our convenience store business, founded on the principle of "Coexistence and Co–prosperity", led to the success in Japan of
new type of business. Seven–Eleven Japan has opened a first convenience store based on an unprecedented franchise model founded on the principles
of "Modernizing and revitalizing existing small and medium–sized retail stores" and "Coexistence and Co–prosperity", which was

Internartional Business (7 Eleven in Vietnam)
International Business
Executive Summary
International business consists of business transaction between parties from more than one country. Examples of international business transactions
include buying materials in one country and shipping them to another for processing or assembly, shipping finished products from one country to
another for retail sale, building a plant in a foreign country to capitalize on lower labor costs or borrowing money from a bank in one country to
finance operations in another.
Franchising of 7–Eleven store in Vietnam is the choice of doing the international business for this assignment. 7–Eleven is a worldwide chain of
convenience stores. It is since March 2007, the largest chain store in any category,... Show more content on Helpwriting.net ...
In 1946, Tote'm became 7–Eleven to reflect the stores' new, extended hours – 7 a.m. until 11 p.m., seven days a week. The company's corporate name
was changed from The Southland Corporation to 7–Eleven, Inc in 1999. And July 11 is the official birthday of the chain.
In my opinion, the suitable country to locate the new 7–Eleven is Vietnam because 7–Eleven is the convenient store which there is everything selling.
Just go inside and you will get everything you want.
Vietnam is officially the Socialist Republic of Vietnam, is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by
China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea to the east. With population of over 85 million.
Vietnam is the 13th most populous country in the world.
Vietnam is the developing country; they are willing to accept the new things such as technology, products, people, etc. from outsiders. Now there are
many foreign investors invest in Vietnam, because the factors in Vietnam are reasonable.
So 7–Eleven store in Vietnam will be the good idea. That will be convenient for their people and because of it is open 24 hours daily, so anytime,
people can go and buy no need to rush or hurry to go to 7–Eleven stores.
Bibliography

AsiaRecipe.com (2008). Education in Vietnam. [online]. Access from:

Analysis Of Ben & Jerry's Best Interest
Entering Japan The Japanese market represents an avenue of growth for Ben & Jerry's that it has not pursued yet. We outline the advantages and
disadvantages of entering into the market and show Ben & Jerry's best interest is to expand. Advantages of Entering the Market One of the biggest
advantages of expanding is the potential growth. Japan has a $4.5 billion ice cream market, the second largest in the world behind the US. Considering
the increase in dairy consumption occurring in Japan right now, a huge, untapped opportunity for us––one that Haagen–Dazs takes full advantage of.
Their current sales of $300 million shows the possibility for large profits that we miss out on currently. Furthermore, successfully entering a foreign
market shows the world that Ben & Jerry's is a fierce global competitor. We possess the resources to produce the ice cream. Currently, our factories
operate at half capacity. This means that we already have the capacity to produce enough ice cream to send to Japan. The possibility of a 2%
decrease in dairy tariffs in the near future, also puts our company in a more profitable position to enter the market. An additional advantage in the
Japanese market is the space for a differentiated product. No success occurred with Japanese manufacturer's attempts to emulate the chunkiness of Ben
& Jerry's ice cream. A wide appeal for foreign products already exists in Japan, and our unique product gives us the means to occupy our own space in
the market.

Aeon Mission Statement
OVERVIEW AEON Co., Ltd (largest retailer in Asia) is a holding company of AEON Group and has established itself as a leading chain of General
Merchandise Store (GMS).Headquarters Aeon located in Chiba, Chiba Prefecture, Japan.Around 300 subsidiaries and 26 affiliated companies
ranging from convenience stores, supermarket stores, specialty stores,shopping center, and credit card business and services are under retail network
of AEON. AEON Co., Ltd was first founded by Sozaemon Okada in 1758 and begins trading in kimono fabrics and accessories. To benefit from
economies of scale,JUSCO Co., Ltd was formed in 1969 through a business tie–up of three companies which is Okadaya, Futagi and Shiro. In 1980,
JUSCO open its first Mini Stop shop. JUSCO... Show more content on Helpwriting.net ...
It competes on the basis of having unique products and services that are valued by customers. AEON offers many products and services from its
supermarket stores, specialty stores, convenience stores, shopping stores, entertainment services, and food outlets. The company provides its customer
a wide range of products from food served at its own food courts to clothing to budget items and under many brands, including its own brands. From
time to time, there are promotions of automotive products, health equipments, beauty products on shows and special displays. During festive seasons,
the company organises cultural shows to attract and entertain customers. Such approach and concepts differentiates AEON from other shopping
companies such as TESCO and GIANT. The acquisitions of The Claire's, Talbots, and The Sports Authority by AEON have attracted more customers
to spend their money at these chains of specialty stores. Consumers nowadays are willing to spend more to enjoy higher quality products, even
imported ones. AEON has also provided entertainment services by itself or in collaboration with others. Its indoor amusement park such as Molly
Fantasy, Kidzooona and Fantazia allow customers with families to spend more family hours in the malls, hence enhancing their competitive
advantage. AEON also is able to offer a variety of attractively priced local foods and popular Japanese foods

Examples Of Managing Demand
Strategies for Managing Demand Shifting demand into other time periods 1.Incentives 2.Sales promotions 3.Advertising campaigns Offering products
or services with counter–cyclical demand patterns Partnering with suppliers to reduce information distortion along the supply chain Shifting demand
into other time periods: As a customer, I came across an examples of shifting the demand into other time period many times and make me think why
companies are offering such deal. It is clean now that companies want to shift the demand of certain product into other time period to keep revenue
generation and balancing the demand. Winter coat: While visiting Macy's in month of January and February. I noticed that winter coats and other winter
... Show more content on Helpwriting.net ...
It helps both to Dunkin Donuts & Baskin–Robbin to balance the business and optimal utilization of resource during idleness of their original business
hrs. Also it gives an option to the family and friends visiting at one stop shop to enjoy coffee, breakfast, food and ice cream. Lawn guru: Lawn guru is
another example of counter cyclical demand where company is offering services to their customer in northern America during two different seasons.
Lawn guru is providing Lawn mowing service during the summer and snow cleaning during winter. It helps the company to balance the business and
optimal utilization of resource during idleness of the summer and winter. Partnering with suppliers: The third approach to managing demand recognizes
the information distortion caused by ordering goods in batches along a supply chain. Even though a customer may require daily usage of an item,
customer probably does not purchase that item daily. Neither do retail stores restock their shelves continuously. By the time a replenishment order
reaches distributors, wholesalers, manufacturers, and their suppliers, the demand pattern for a product can appear extremely erratic. To control the
situation manufacturers, their suppliers, and customers form partnerships in which demand information is shared and orders are placed in a more
continuous fashion. Hewlett–Packard (HP): When HP executives examined the sales of one of its printers at a major

The Fast Food Industry Has Grown Over The Past Years, And
The fast food industry has grown over the past years, and now a new type of food service has arise in the form of gas stations. Wawa and Sheetz are
these new dominators, who strive on providing quick service and great food. Since these are success stories, other gas stations have tried to replicate
these companies but have not struck the consumer as much as Wawa and Sheetz. The consumer fanbase for each company is extreme. Fans of Wawa
have been known to get the logo tattooed on their biceps, and fans of Sheetz call themselves "sheetzfreaks" and sometimes linger on the vicinity into
the early morning hours. Both of these companies have excelled and this paper aims to examine why this has occurred, particularly examining the PR
practices of... Show more content on Helpwriting.net ...
However, both companies have been able to combine these aspects which is attractive to many consumers. Perhaps looking at the history of both
companies can lead some insight to this transformation. Sheetz was founded in 1952 in Altoona, Pennsylvania, and began to spread out as primarily
convenience stores. In 1972 the company had expanded to seven to fourteen stores, and a year later Sheetz added gasoline pumps. It was in 1995 that
Sheetz began to introduce touchscreen ordering and their food and beverage products, offering high quality food at a gas convenience store ("Our
History"). Conversely, Wawa began in 1964 and was a food market, and added more food products throughout the beginning years. The gas station
aspect of the company was not introduced until 1996, and chiefly the company provided a deli and convenience store service. Touchscreens were
installed in 2002, and the company has continued to expand their food products while spreading along the east coast ("Wawa: 50 Years & Counting").
Interestingly, both companies started as food–based and moved to provide other services over time. This is perhaps why the companies have a passion
for serving quality food, since it is in their roots. This is common in the fast food industry, and Sheetz and Wawa have taken this service to a new level.
Fast food providers are widespread and have large populations who flock to them. However, since Sheetz and Wawa are more condense in their spread

Ben and Jerry's Entering into the Japanese Market
Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company
sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one–third of the market for its products. This
global company began with only a $12,000 investment to open Ben & Jerry's Homemade ice cream scoop shop in a renovated gas station in
downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of
nearly 100 franchised shops, and a line of products sold in stores across the country. As one of the leading superpremium ice cream (greater richness
and density than other... Show more content on Helpwriting.net ...
Ben & Jerry's then has to choose the right transportation mode. Because Japan is over seas from their Vermont factory, the only 2 options would
be water transportation, which is inexpensive but slow (about 3 weeks) or by air, which is fast but expensive. Although Japan has barriers to
foreign imports, in 1948 the General Agreement of Tariffs and Trade (GATT) was formed, which was an international forum for negotiating
reductions in trade restrictions. The World Trade Organization (WTO) was also established to assume the task of mediating trade disputes among
nations. Japan is part of the WTO, joining on September 10th, 1955. This will make it easier for Ben & Jerry's to advance in Japan's foreign market
because there is a global mediation center. Also, there are expectations of falling tariffs on dairy products, which would be a desirable feature in selling
in Japan. Even though Haagen–Dazs had already been selling their superpremium ice cream in Japan's market, now Ben & Jerry's doesn't have to
educate the Japanese market about superpremium ice cream. Haagen–Dazs's sales in Japan were about $300 million, proving there is a large Japanese
ice cream market and superpremium ice cream is desirable in the country. There are many advantages and disadvantages for Ben & Jerry's to penetrate
the Japanese market by relying on 7–Eleven, an

busters business plan Essay
1. Introductiona)This business plan describes a proposed venture to expand Busters from a one–store to two–store operation. b)Busters is a small retail
store located in the lobby of a thriving large ofп¬Ѓce building. It currently has three employees and sells snacks, sandwiches, beverages, cards,
newspaper, books and small gift items.c)Ultimately, we hope to expand Busters so that it becomes a chain of 10–15 stores situated in the downtown
ofп¬Ѓce buildings.Statement of purposeThe purpose of this Business Plan is to outline our current operations and map out our plans for expansion.
Our goals are to raise additional capital through private loans and private equity injections from individuals... Show more content on Helpwriting.net ...
We realize that the 1month time frame will allow for a small inventory to be maintained during opening months. From there we will be able to
determine rate for replenishment.We have already coordinated with local distributors to set up accounts for purchases and repayment. ! a)Operating
Cost! Legal! Stationery etc.! Insurance! Rent! Research and development! Payroll! Utilities ! $250$150$425$1,500$0$4,920$0Payroll Taxes! Other!
Inventory! Cash Required! TOTAL OPERATING COST! ! ! ! b)$120$175$3,068$2,500$13,108Investment Requirements!

7 Eleven Pest Analysis Essay
PEST ANAYLSIS 7 ELEVEN 1.1CompanyBackground(7–Eleven) 7–Eleven, founded in 1927 in Dallas, Texas, is the world's largest operator and
licenser of convenience stores with more than 21,000 units worldwide and nation's largest independent gasoline retailers. The name 7–Eleven was
originated in 1946 when the stores were open from 7am to 11pm. Today, offering customers 24–hour convenience, seven days a week is the
cornerstone of 7–Eleven's business. 1.2 Customer–Orientated Factors 7–Eleven focused on meeting the needs of convenience–oriented customers by
providing a broad selection of fresh, high–quality products and services at everyday fair prices, speedy transactions and a clean, safe and friendly
shopping environment. Each... Show more content on Helpwriting.net ...
The Australian economy, just like all other economies around the world goes through a cycle which lasts on average ten years and consists of
periods of peaks as well as downturns. (Refer to Diagram 3.1 ) Figure 3.1 The Trade or Business cycle Although it is evident that the state of the
nations economy directly impacts on spending patterns and consumer confidence levels it can be argued that this has a lesser effect on milk bars
and 7 Eleven stores than other grocery and retail sectors. This is mainly due to the fact that the main items purchased at 7 Eleven stores
(disregarding cigarettes) are household necessities ie: milk and bread and sales of these items would not be directly influenced by the state of the
nations economy or recent unemployment or consumption figures. (Refer to Section 5.3?? for micro analysis) Currently the Australian economy is
experiencing a period of negative growth however, this is likely to have a larger impact on supermarkets who stock items other than necessities
compared to 7 Eleven and milk bars. 2.2.2 Impact Of GST The Goods and Services Tax was implemented on the July 1st last year and has created a
whirl of confusion

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