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NEPA BlogCon 2013 - Google Analytics 101


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Google Analytics 101

Presented By: Eleni Konstas and Ruth Whispell
Track: Technology
Session Format: Co-Presentation
Description: In Google Analytics 101 for Bloggers, Eleni and Ruth will go over how to know if you’re tracking properly, what filters and profiles will save you grief, where to track social media performance, and other smart nuggets in the cavernous world of analytics. Attendees can plan to take away both useful and interesting tips from the session, as Google Analytics can provide bloggers with ways to make sure the site is performing well, how people are coming to the site, and be more than another WordPress Plugin! Plus, this session will also go over the more fun bits like how to find topics for future posts to squirrel away for a later day and ways to pull top performing posts for that all essential wrap-up post.

Published in: Education, Technology, Design
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NEPA BlogCon 2013 - Google Analytics 101

  1. 1. Gussie Whispell Leni Konstas
  2. 2. Let’s Go Down the Nut Hole!
  3. 3. What It Works With
  4. 4. If you can dream it. You can install it. n00b level
  5. 5. If you can dream it. You can install it. pwn the c0d3
  6. 6. Must gKnow Metrics Visits - A series of pageviews that a single visitor makes during a period of activity Pageviews - Pages/Visit or Average Page Depth, is the average number of pages viewed during a visit to your site. Repeated views of a single page are counted. Avg. Visit Duration - The average duration of each visit. % of New Visits - The percentage of visitors who have not previously or recently visited your website. Bounce Rate - The percentage of visits in which the visitor only viewed one page of your website before leaving.
  7. 7. Must gKnow Dimensions Source - Origin of the visit, be it search or referral. ie., the name of one of your newsletters, direct, or bookmarks. Medium - The type of site that had the link to your site. ie. organic, cpc, referral, email, or none. Keyword - These are the words that visitors use to find your Website when using a search engine Landing Page - The first page a visitor views during a session; also known as the entrance page. Location (Continent > Sub Continent > Region > Metro > City)
  8. 8. Must gKnow Terms Keywords that are generated from paid advertising, such as Pay-per-click (PPC) and Consumer Shopping Engines (CSEs). Keywords that are generated from unpaid sources. These are all natural search engine keywords.
  9. 9. Gotta Know It Accounts ★WhiskeyBacon ★RuthWhispell ★EleniKonstas Property ★ ★ ★ View (Profile)
  10. 10. Date Ranges
  11. 11. Content Overview ➔Overall page performance. ➔Page load times. ➔Non-commerce successes ➔Where the $$$ comes from
  12. 12. Social Overview ➔Which networks work? ➔It’s not just you linking! ➔Where the $$$ comes from.
  13. 13. Location Drill Down
  14. 14. Find Topic Ideas
  15. 15. Custom Dashboards
  16. 16. Let’s Get Real… time
  17. 17. Helpful links: Analytics Solutions Gallery Subscribe or Bookmark the Blog @GoogleAnalytics + Google Analytics
  18. 18. Questions? Comments? Insults?