NEPA BlogCon 2013 - Google Analytics 101


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Google Analytics 101

Presented By: Eleni Konstas and Ruth Whispell
Track: Technology
Session Format: Co-Presentation
Description: In Google Analytics 101 for Bloggers, Eleni and Ruth will go over how to know if you’re tracking properly, what filters and profiles will save you grief, where to track social media performance, and other smart nuggets in the cavernous world of analytics. Attendees can plan to take away both useful and interesting tips from the session, as Google Analytics can provide bloggers with ways to make sure the site is performing well, how people are coming to the site, and be more than another WordPress Plugin! Plus, this session will also go over the more fun bits like how to find topics for future posts to squirrel away for a later day and ways to pull top performing posts for that all essential wrap-up post.

Published in: Education, Technology, Design
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  • Google Analytics is free - and easy to install on multiple platforms.
  • All at matter is having either the Analytics ID to insert in a field, should you be using something simple.
  • Or the code, and make sure it goes in the back end of your site, above the </head> tag. n00b
  • Avg. Visit Duration - Returning visitors = Repeat Readers
  • Medium - ie. “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct visits have a medium of “none”).
  • Avg. Visit Duration - Returning visitors = Repeat Readers
  • Sign up for an Analytics account.
    Add your property to the account.
    Add the Analytics tracking code to your property.
  • Go to Google Analytics.
  • Network Referrals let’s you see where the action is for you in social media. It’s not just likes. Here you see Visits, Pageviews, Avg. Visit, Duration, Pages / Visit.
  • Here’s some great post ideas - first look at the keywords that send the least amount of traffic. These were slightly related to your blog most likely, and might have some great ideas for future posts! Forget writer’s block!
  • Really handy for seeing who is on your site at any given time, this would be great for seeing if live chat events are successful, or immediately see how a tweet performs, and immediately see if a tracking code is working on your site.
  • NEPA BlogCon 2013 - Google Analytics 101

    1. 1. Gussie Whispell Leni Konstas
    2. 2. Let’s Go Down the Nut Hole!
    3. 3. What It Works With
    4. 4. If you can dream it. You can install it. n00b level
    5. 5. If you can dream it. You can install it. pwn the c0d3
    6. 6. Must gKnow Metrics Visits - A series of pageviews that a single visitor makes during a period of activity Pageviews - Pages/Visit or Average Page Depth, is the average number of pages viewed during a visit to your site. Repeated views of a single page are counted. Avg. Visit Duration - The average duration of each visit. % of New Visits - The percentage of visitors who have not previously or recently visited your website. Bounce Rate - The percentage of visits in which the visitor only viewed one page of your website before leaving.
    7. 7. Must gKnow Dimensions Source - Origin of the visit, be it search or referral. ie., the name of one of your newsletters, direct, or bookmarks. Medium - The type of site that had the link to your site. ie. organic, cpc, referral, email, or none. Keyword - These are the words that visitors use to find your Website when using a search engine Landing Page - The first page a visitor views during a session; also known as the entrance page. Location (Continent > Sub Continent > Region > Metro > City)
    8. 8. Must gKnow Terms Keywords that are generated from paid advertising, such as Pay-per-click (PPC) and Consumer Shopping Engines (CSEs). Keywords that are generated from unpaid sources. These are all natural search engine keywords.
    9. 9. Gotta Know It Accounts ★WhiskeyBacon ★RuthWhispell ★EleniKonstas Property ★ ★ ★ View (Profile)
    10. 10. Date Ranges
    11. 11. Content Overview ➔Overall page performance. ➔Page load times. ➔Non-commerce successes ➔Where the $$$ comes from
    12. 12. Social Overview ➔Which networks work? ➔It’s not just you linking! ➔Where the $$$ comes from.
    13. 13. Location Drill Down
    14. 14. Find Topic Ideas
    15. 15. Custom Dashboards
    16. 16. Let’s Get Real… time
    17. 17. Helpful links: Analytics Solutions Gallery Subscribe or Bookmark the Blog @GoogleAnalytics + Google Analytics
    18. 18. Questions? Comments? Insults?