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Non-Profits vs. For-Profits in the Game of Social Media, Blogs, and Online Media Tools
Presented By: Michelle Schmude and Scott Weiland
Session Format: Panel Discussion
Description: Social media, blogs, and other online media can be utilized by organizations to introduce a new product or service, build name recognition and loyalty among key constituencies, or drive traffic to a website so the customer can locate more information or even buy the product. The communication strategies that support these initiatives vary greatly by organization. In addition, some companies have large budgets to support these initiatives whereas others do not. Therefore, your communications plan for your social media, blogging, and use of online media should be customized for your organization; it shouldn’t be a one-size-fits-all approach for these important communication vehicles.
This session will discuss the similarities and differences among for-profit and not-for-profit organizations and their use of social media, blogs, and other online media tools. Topics such as budgets, how social media, blogs, and other online media complete the communication plan, keeping up with the changing communications landscape, and suggestions for how your company can use social media, blogs, and other online media will be addressed by a panel of experts.