Social Media For Businesses        By: Kuhcoon.com
Some Staggering Social Facts• 845m "active" users on Facebook.• 64% of Facebook users have liked a brand on        Faceboo...
How much is actually spent?• $4.26 billion was spent on social media  marketing globally in 2011 – eMarketer• Ford’s 2011 ...
Show me the money!
Social Media “Pain Points”•   ROI•   Managing/growing presence•   Monitoring social media•   Lack of resources•   Integrat...
What does this mean for business?• 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook.
How does business leverage Social            media?• 40% of companies admit to having no training  or governance in social...
Social Media’s Value• Qualitative rather than Quantitative.  – focus on driving advocacy first, awareness    second.• Old ...
Brand Advocacy•   Be a source for valuable content that is-   Entertaining-   Engaging-   Educational• You need to sell le...
Kuhcoon’s Brand Advocates
Customer Value Before             Social Media• Measured in   -how often   -what volume   -how long might a customer purch...
With Social Media• Much more dynamic  – Customer becomes brand advocate and    representative.• Word-of-Mouth Marketing  –...
Social Media Butterfly Effect• One Tweet/Status can be amplified at an  alarming rate.• Cyclone of influence - driving cus...
Meet Bill
Social is Everywhere!
Problems: Money and Time
Bitty Bill’s in Moosic, PA
Power in Numbers
Insight Into Your Community
Reach: Everyone.
Engagement is Essential.
Questions?Facebook.com/Kuhcoon   @Kuhcoon
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NEPA BlogCon 2012 - Social Media for Business

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Our friends from Kuhcoon show you how businesses can effectively manage their social media presences for success. No matter what your business' size or industry, social media is a key component of your marketing efforts.

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NEPA BlogCon 2012 - Social Media for Business

  1. 1. Social Media For Businesses By: Kuhcoon.com
  2. 2. Some Staggering Social Facts• 845m "active" users on Facebook.• 64% of Facebook users have liked a brand on Facebook - ExactTarget• 25% of social media users are more likely to look into a brand advertising on social media – Adology• 15% of these users are more likely to purchase from social media advertisers – Adology
  3. 3. How much is actually spent?• $4.26 billion was spent on social media marketing globally in 2011 – eMarketer• Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad - Social Media Case Studies, Stories, Perspectives
  4. 4. Show me the money!
  5. 5. Social Media “Pain Points”• ROI• Managing/growing presence• Monitoring social media• Lack of resources• Integrating with current marketing efforts• Publishing on all platforms efficiently• Budget
  6. 6. What does this mean for business?• 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook.
  7. 7. How does business leverage Social media?• 40% of companies admit to having no training or governance in social media• 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution – Vistaprint
  8. 8. Social Media’s Value• Qualitative rather than Quantitative. – focus on driving advocacy first, awareness second.• Old advertising models focus on REACH and FREQUENCY.• Social media has made this much more complex.
  9. 9. Brand Advocacy• Be a source for valuable content that is- Entertaining- Engaging- Educational• You need to sell less and listen more.
  10. 10. Kuhcoon’s Brand Advocates
  11. 11. Customer Value Before Social Media• Measured in -how often -what volume -how long might a customer purchaseyour product.• Provide value based off of this data.
  12. 12. With Social Media• Much more dynamic – Customer becomes brand advocate and representative.• Word-of-Mouth Marketing – Social = word-of-mouth on steroids.
  13. 13. Social Media Butterfly Effect• One Tweet/Status can be amplified at an alarming rate.• Cyclone of influence - driving customers towards or away from you.• It depends on how quickly and effectively the business owner reacts to the situation. – PR nightmares vs PR success
  14. 14. Meet Bill
  15. 15. Social is Everywhere!
  16. 16. Problems: Money and Time
  17. 17. Bitty Bill’s in Moosic, PA
  18. 18. Power in Numbers
  19. 19. Insight Into Your Community
  20. 20. Reach: Everyone.
  21. 21. Engagement is Essential.
  22. 22. Questions?Facebook.com/Kuhcoon @Kuhcoon

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