EVALUATION 2: HOW
EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
My First Ancillary is my
I think that my main product and film poster are very
effective when combined together.
Firstly it is clear that my short film and
poster create synergy, in which enables
to link these two products together.
For example, The image used as the
main feature of this poster, is a
screenshot from the actual Film itself.
This allows my short film to gain
recognition by the audience if they
see the poster, as the characters,
setting and action shown in the image
are actually identified in the Short film,
therefore giving these two products an
Also, there is an effectiveness with the way that I have presented my
poster titles in contrast with my main product.
The image on the left reveals the title
‘Paper mate’ and is split into two
pieces of sticky notes.
I think that this is effective for our main
product, as when watching the movie,
sticky notes and drawings on paper
are the only source of communication
that is shown between the two main
characters and are the object of love.
Using Paper notes as part of the title
Is therefore effective to our main product as gives
an insight of what possibly is contained in our
Main product, without giving spoilers away to our
Here is a screenshot of a scene in my short movie,
Where the main character is writing a note to her
Furthermore, I think that my tag line which is presented on my poster is effective combined
With my Short Film. As shown below the tag line ‘Love can be just a note away’ outlines the
Theme of my short film in one go.
This is beneficial because the audience gain a knowledge that the genre of the
Short film is Romance, however also get the drift of the fact that notes are involved. Effectiveness
Stands out, because there are clues about the short film shown in the tagline,
However it is not enough, meaning the audience are encouraged to watch the film to gain
a greater understand of the storyline.
I think the colour of the
poster is effective for my
short film. This is because the
genre of the film is
Romance and as seen in
the poster, the colour of the
poster is a very light tint of
pink. To an interpretation,
Pink is a colour that can be
resembled as love,
therefore gives the Poster
an effectiveness of ‘love’ to
represent our Short film.
The Props used in this poster such
As the falling paper hearts are
Effective as it reflects the main
Product. By this I mean the title of
Our short film is being shown through
These props, as paper hearts are
Being thrown at the character, yet
At this point, it is a mystery of who is
Throwing them or what is causing
These hearts to be falling on her. It is
also effective because the
audience can begin to understand
that a reason that these hearts are
falling on the character is possibly
because someone likes her.
My Second Ancillary text was my
online magazine review
I Decided to make an online magazine review because
Technology is a very popular use in everyday lives. As well
As Film lovers buying film magazines to look at reviews, it
Simply quicker to search online for a magazine review,
With the benefit of reading for free. Creating an online
magazine review for my short film enables to gain
different ranges of an audience. This is therefore effective
for my main product as there is a greater chance of my
short film gaining recognition.
According to my research, Empire Magazine is a
British film magazine, which was first issued in 1989.
It is one of the most successful film magazines
published and has also launched a website which
Publishes film reviews.
This therefore is effective
for my main
Product because it
makes the film
look professionalised and
will give a truthful insight
of the film to the
I think that Empire would be best to
Use as my film review because they attract a
Large audience and will write the review based on the truth
and be as Professionalised as possible.
I decided that this would be effective
For our short film because if the actress
Was to be a very popular or famous person
It would be a unique selling point for our
Film. An example of this would be that
Fans of this actress would be drawn into
Watching the film because their role model
Is starring in it. This would result to the
actresses fan watching our main product
and giving our film a reputation.
In the review, I decided to put a picture of the actress
starring in the film and also wrote her name in brackets
next to her Characters name.
I used the Poster in my
Review which synergises with
My two combined texts and
My main product. This is effective
Because when an audience
Read the review, they will
Be able to identify the film
Just by looking at the poster,
I decided to give the review
a realistic look by
giving the film star
ratings. I gave my film a
3 out of 5 stars
because this is an
average given from our
I think using ratings is
very effective for our
main product because
sometimes the audience
prefer not to read the
review context itself but
just glance at the ratings
so that they have a
brief idea of how good
the film appears to be.