Investor Relations & Emerging Media: NIRI St. Louis – May 2011

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Investor Relations & Emerging Media presentation for the St. Louis Chapter of the National Investor Relations Institute (NIRI) by PR Newswire Global Director of Emerging Media – Michael Pranikoff - http://about.me/michaelpranikoff

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  • Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
  • According to Nielsen analysis, Television and Radio are still reaching more adults today. However, the study also finds that reach isn’t enough. While TV and Radio still reach more people, online is where the real influencers are. This shift is happening more and more where the people who control budgets in companies and budgets in households are turning to online sources for their news and information.
  • Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  • Emphasis should be placed on when a company website can be recognized as a channel of distribution If needed, quote from interview done with Brian Lane, former Director of the Division of Corporate Finance at the SEC and BrocRomanek – former counselor to SEC Commissioner Laura Unger: “ Online, Press Releases are still the satisfactory way to fulfill Reg FD, precisely because they are not conversational. According to a legal requirement known as the ‘duty to update’, social media channels expose public companies to risks that press releases do not. Non-Selective Disclosure means non-selective engagement in social media communiations, which MAY be more than most CEO’s or IRO’s who are excited about social media, can easily satisfy.” Source: http://www.ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx
  • Emphasis should be placed on when a company website can be recognized as a channel of distribution If needed, quote from interview done with Brian Lane, former Director of the Division of Corporate Finance at the SEC and BrocRomanek – former counselor to SEC Commissioner Laura Unger: “ Online, Press Releases are still the satisfactory way to fulfill Reg FD, precisely because they are not conversational. According to a legal requirement known as the ‘duty to update’, social media channels expose public companies to risks that press releases do not. Non-Selective Disclosure means non-selective engagement in social media communiations, which MAY be more than most CEO’s or IRO’s who are excited about social media, can easily satisfy.” Source: http://www.ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx
  • Investor Relations & Emerging Media: NIRI St. Louis – May 2011

    1. 1. Investor Relations<br />&<br />Emerging Media<br />NIRI St. Louis • May 20, 2011<br />Source: ttp://www.flickr.com/photos/zachstern/87431231/<br />
    2. 2. Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br />http://flavors.me/michaelpranikoff<br />michael.pranikoff@prnewswire.com<br />Twitter / @mpranikoff<br />
    3. 3.
    4. 4. Website<br />Email<br />News Release<br />Social media<br />Traditional<br />Media<br />Communications Channel Complexity<br />Video<br />Tradeshows<br />Search<br />Photos / Visualizations<br />Blog<br />
    5. 5. Old School<br />New School<br />Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media<br />
    6. 6. Influencers<br />http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11<br />
    7. 7. Communications Comes Into Focus<br />Marketing<br />Public Relations<br />Companies want: <br /><ul><li>Direct access to consumers
    8. 8. Opportunities to engage with audiences
    9. 9. Continuous Messaging that is easy to share
    10. 10. Analytics, ROI</li></ul>They want to communicate in a way that combines PR, Marketing and Advertising.<br />Investor <br />Relations<br />
    11. 11. United States Social Media Usage<br />
    12. 12. United States Social Media Usage<br />Source: http://www.forrester.com/Groundswell/profile_tool.html<br />
    13. 13. Social Media Usage of Decision Makers<br />
    14. 14. 85% of financial services professionals under 50 are utilizing social media, compared with half of their older counterparts<br />Source: LederMark Communications<br />
    15. 15. 86% of those under 50 and over half of 50+ professionals agree that social networking will be an important business development tool within five years. <br />Source: LederMark Communications<br />
    16. 16. Website Usage by Investors<br />Source: RivelResearch via Q4 Web Systems<br />
    17. 17. Analyst Coverage is Diminishing<br />Source: Ernst & Young via Q4 Web Systems<br />
    18. 18. <ul><li>52% of institutional investors read financial blogs for investment research and ideas
    19. 19. 20% have used blog research to execute a recommendation or investment decision.
    20. 20. 63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future</li></ul>Source: Brunswick Group Survey Findings on New Media Usage by the Investment Community – 9/2010<br />
    21. 21. 14% of Buy side & Sell Side analysts said information found on a social network such as Facebook prompted further investigation on a investment decision.<br />14%<br />Facebook<br />Source:<br />http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919 <br />
    22. 22. Are you driving the conversation?<br />http://www.flickr.com/photos/perspectivephotography/2090451536/<br />
    23. 23. Mainstream Media Pickup<br />Blogs / Twitter / Online Pubs<br />Immediate Online Pickup<br />Weekly Trade Pubs<br />Monthly Trades<br />Quarterly Pubs / Journals<br />Search Share Blog <br />Release Goes Out<br />The Long Tail of Corporate Content<br />News Release<br />Conversation<br />Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media<br />
    24. 24. Head<br />Traditional Media<br />Reaching Billions<br />Reach<br />MILLIONS<br />Online Media<br />SEARCH<br />Tail <br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media based on Immediate Future, 6/06<br />
    25. 25. The Long Tail of Corporate Content<br />Over Six Months<br />Amount of Coverage<br />What Needs to happen today – Shorter Releases on a more regular basis<br />Time From Origination<br />Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media<br />
    26. 26. Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares.<br />This correlation was found to be most significant with small cap firms that typically do not receive news coverage.<br />
    27. 27. Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares.<br />This correlation was found to be most significant with small cap firms that typically do not receive news coverage.<br />
    28. 28. Consistent<br />Communications<br />Matters<br />
    29. 29. TrustOverAttention<br />Trust will continue to replace attention as the Currency of the web and business. No one will pay attention if they don’t trust you.<br />
    30. 30. Trust<br />
    31. 31. Trust<br />
    32. 32. Where do you generally go first for news about a company? <br />Then where do you go?<br />
    33. 33. Financial Blogs and Social Networks<br /><ul><li>Largest financial blog aggregator Partnered with Yahoo! Finance
    34. 34. Trading social network. Based on Twitter.
    35. 35. Wiki finance portal. Social interactive data.</li></ul>Source: Q4 Websystems<br />
    36. 36. Corporate Use of Social Media<br />Source: Q4 Websystems<br />
    37. 37. Corporate Use of Social Media<br />Source: Q4 Websystems<br />
    38. 38. Corporate Use of Social Media<br />
    39. 39. Corporate Use of Social Media<br />From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles<br />Pure Corporate Brand<br />Corporate with Persona<br />Employee with Corporate Association<br />Pure Personal Account <br />
    40. 40. Best Practices for IR 2.0 <br /><ul><li>Tweet about news, events and presentations and link to IR website or your news release on 3rd party sites
    41. 41. Manually post updates and/or use RSS feeds to automate
    42. 42. Start small, learn and expand conversations over time</li></ul>Source: Q4 Websystems<br />
    43. 43. 49% of retail investors under the age of 40 rely financial web sites and blogs for investment advice <br />
    44. 44. 47% of retail investors over the age of 40 rely financial web sites and blogs for investment advice <br />
    45. 45. Best Practices for IR 2.0 <br />Don’t have a stale cookie cutter IR Website<br /><ul><li> Press Releases
    46. 46. Events
    47. 47. Reports
    48. 48. Presentations
    49. 49. Videos
    50. 50. Etc</li></li></ul><li>Best Practices for IR 2.0 <br />
    51. 51. Best Practices for IR 2.0 <br />Upload your content to social content networks and<br />then embed your site + provide RSS feeds for News,<br />events and presentations. Make sure to link allof<br />the content together. <br /><ul><li>Videos to YouTube
    52. 52. PowerPoint's and Documents</li></ul>on SlideShare<br /><ul><li>Documents on docstoc
    53. 53. Photos , Graphics or Charts</li></ul>on Flickr<br />Source: Q4 Websystems<br />
    54. 54. Best Practices for IR 2.0 <br />Source: Q4 Websystems<br />
    55. 55. Best Practices for IR 2.0 <br />Make Content Directional<br />
    56. 56. Best Practices for IR 2.0 <br />
    57. 57. Best Practices for IR 2.0 <br />Talk about<br />Blog about<br />Tweet about….<br />Corporate Social Responsibility<br />Over $2.7 Trillion in funds under management dedicated to social responsibility. <br />- Socialinvest.org<br />
    58. 58. SEC 21st Century Disclosure Initiative<br /><ul><li>Corporate websites and blogs seen as fair disclosure (under certain circumstances)
    59. 59. Support for shareholder forums
    60. 60. Opens the door to the web and social media for communications</li></ul>Source: Q4 Websystems<br />
    61. 61. If A Tree falls in a forest and no one is there, does it still make a sound?<br />IR and Emerging Media<br />
    62. 62. From the SEC Commission Guidance on the Use of Company websites<br />“In order to make information public, it must be disseminated in a manner calculated to reach the securities market place in general through recognized channels of distribution, and public investors must be afforded a reasonable waiting period to react to the information.”Thus, in evaluating whether information is public for purposes of our guidance, companies must consider whether and when: (1) a company web site is a recognized channel of distribution, …” <br />If A Tree falls in a forest and no one is there, does it still make a sound?<br />IR and Emerging Media<br />http://sec.gov/rules/interp/2008/34-58288.pdf - Page 18, Paragraph 2<br />
    63. 63. Best Practices for IR 2.0 <br />What about<br />the<br />RISKS?<br />
    64. 64. Best Practices for IR 2.0 <br />Best Practices for IR 2.0 <br />
    65. 65. Best Practices for IR 2.0 <br />
    66. 66. Best Practices for IR 2.0 <br />
    67. 67. Best Practices for IR 2.0 <br />
    68. 68. Education = Success<br />
    69. 69. Best Practices for IR 2.0 – Establish Guidelines <br />Think both <br />Internal<br />and <br />ExternalCommunications<br />Resource:<br />Social Media Governance<br />http://budurl.com/bhqq<br />
    70. 70. Best Practices for IR 2.0 - LISTEN<br />PR Newswire Media Monitoring<br /><ul><li>‘Listen’ to the web and be alerted whenever your company or related issues are being mentioned
    71. 71. Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process
    72. 72. Identify trends and head off problems early, minimize value erosion.</li></li></ul><li><ul><li>Disclosure of material information should follow Reg.FD guidelines
    73. 73. All social channels must be treated the same as traditional channels (disclosure controls)
    74. 74. Only previously disclosed information should be shared
    75. 75. Risks are from innocent updates in social networks – no different than offline disclosure rules.
    76. 76. Social media policy and training</li></ul>Source: Q4 Websystems<br />
    77. 77. Leave A Trail of Breadcrumbs<br />http://www.flickr.com/photos/bnoj13/4073663539/<br />
    78. 78. Don’t Be Afraid To Try Something New<br />
    79. 79. The most profound technologies are those that <br /> disappear. They weave themselves into the fabric of <br /> everyday life until they are indistinguishable from it…. <br /> - Mark Weiser<br />
    80. 80. Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br />http://flavors.me/michaelpranikoff<br />michael.pranikoff@prnewswire.com<br />Twitter / @mpranikoff<br />

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