One does not simply inherit a professional Social Media Profile, one must earn it. Source: https://www.academiaapps.com/professional-social-media

1. 1 Source: https://www.academiaapps.com/professional-social-media/1
Pengiuns were social before
social was cool

2. 2 Source: https://www.academiaapps.com/professional-social-media/
DEMONSTRATE EXCELLENCE
▶ Building your Professional Social Media Profile

3. 3 Source: https://www.academiaapps.com/professional-social-media/3
The internet follows the money with its trends. Companies must ensure a methodology for
keeping up with where their ideal customers are spending their time. All Professional Social
Media Follows similar trends
Push/Publish Listen/Collaborate

4. 4 Source: https://www.academiaapps.com/professional-social-media/
A RAPIDLY CHANGING
COMMUNICATION LANDSCAPE
4

5. 5 Source: https://www.academiaapps.com/professional-social-media/
ELEMENTS PROFESSIONAL SOCIAL
Channels
▶ Blogs
▶ Discussion Boards
▶ Wikipedia
▶ Web Services
▶ AJAX
▶ Widgets/Gadgets
▶ RSS
▶ Open – Source
▶ Social Networks
▶ Virtual Worlds
▶ Contextual Media
▶ Search
▶ Mash-Ups
▶ Pod Casting (A/V)
▶ Viral
▶ Instant messaging
▶ Personalization
▶ Alerts
▶ Streaming Media
▶ Directories
▶ Reviews
▶ Polls
5

6. 6 Source: https://www.academiaapps.com/professional-social-media/
WHO IS USING SOCIAL MEDIA?

7. 7 Source: https://www.academiaapps.com/professional-social-media/
WHO IS USING SOCIAL MEDIA?
Rank Online Segment
Global1 Active
Reach
Dec 18
Global1 Active
Reach
Jan 30
% Point
Increase in
Active Reach
1 Search 85.9% 84.0% 1.9%
2
General Interest Portals &
Communities
85.2% 83.4% 1.9%
3 Software Manufacturers 73.4% 72.0% 1.4%
4 Member Communities 66.8% 61.4% 5.4%
5 E-mail 65.1% 62.5% 2.7%
Source: Nielsen Online, Global Index, December 2007 – December 2008. E.g. In Dec 08 the
Search sector reached 1.9% (points) more of the world’s online population than it did in Dec 071
‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only
How people spend their time on social media. Remember our
definition of what is social.

8. 8 Source: https://www.academiaapps.com/professional-social-media/
WHO IS USING SOCIAL MEDIA?
Source: Altimeter/Wetpaint ENGAGEMENTdb study of the social media engagement of the top
100 brands, July 2009

9. 9 Source: https://www.academiaapps.com/professional-social-media/
GUIDE TO A WELL-THOUGHT-OUT
SOCIAL MEDIA STRATEGY
• Nothing is wose for your reputation than desperation
▶ Know your audience
• Who are they, where are they, what are they saying, what do they care about, who
influences them?
• Listen to target groups
▶ Know Yourself
• What is primary purpose in using Social Media for and why? What is your second
and third?
• Get a Job, Build Brand, Loyalty-building, Collaboration, Networking, Thought
Leadership, Customer Acquisition?
• What are the business goals and objectives?
• How will you measure success?

10. 10 Source: https://www.academiaapps.com/professional-social-media/
GUIDE TO A WELL-THOUGHT-OUT
SOCIAL MEDIA STRATEGY
• Honestly is the best policy and the truth shall set you free
▶ Provide Value
• No matter what the strategy, people won't engage unless they get
something out of it
• What can you give customers in exchange for what you want
▶ Measure, Collect, Analzye, Adjust
• Create a specific plan for measuring success
• It's not always new accounts, but it sure can be
• Collect data and review and then reinvest the learing
• Almost everything is trackable, recordable, measureable

11. 11 Source: https://www.academiaapps.com/professional-social-media/
START WITH THE BASICS
1. Conversation Audit
1. Build LinkedIn
1. Connect Twitter, Facebook,
Quora, Industry specific
2. Blog

12. THANK YOU.