Social Media Relations Workshop
Workshop Agenda <ul><li>What is social media?  </li></ul><ul><li>Social media tools/technologies </li></ul><ul><li>Coffee ...
What is Social Media? Title 3 Web 2.0 Illustrated
What is social media? <ul><li>Social media is an  interactive  way of using the Web to  connect  with people who are havin...
What is social media? <ul><li>Are You Listening? </li></ul>
Social Media Tools <ul><li>Common Craft Videos </li></ul>
What is Google Reader? Google Reader Video
Google <ul><li>Google Docs </li></ul><ul><ul><li>www.youtube.com/watch?v =eRqUE6IHTEA  </li></ul></ul><ul><li>Google Group...
Marketing Perspectives
Marketing Terms _____________________________________ Borrowed from Charlene Li, Forrester Research <ul><li>Demographics <...
Six Technographics _____________________________________ Borrowed from Charlene Li, Forrester Research <ul><li>Creators </...
Six Technographics <ul><li>Creators </li></ul><ul><li>13% </li></ul>
Six Technographics <ul><li>Critics </li></ul><ul><li>19% </li></ul>
Six Technographics <ul><li>Collectors </li></ul><ul><li>15% </li></ul>
Six Technographics <ul><li>Joiners </li></ul><ul><li>19% </li></ul>
Six  Technographics <ul><li>Spectators </li></ul><ul><li>33% </li></ul>
Six Technographics <ul><li>Inactives </li></ul><ul><li>52% </li></ul>
Social Media is a… Conversation  that takes place online
Social Media Tools Make online conversations possible
Social Media Categories ________________________________ Borrowed from Gene Smith, nForm.com
Social Media Questions <ul><li>What is your marketing  objective ? </li></ul><ul><li>What is your marketing  strategy ? </...
Social Media Strategies <ul><li>Listening </li></ul><ul><li>Participating </li></ul><ul><li>Sharing </li></ul><ul><li>Gene...
Social Media Impact 1 2 hours per week weeks required
Coffee break
What is Your Objective? 1 2
Social Media Plan <ul><li>What is your marketing  objective ? </li></ul><ul><li>What is your marketing  strategy ? </li></...
What do I know about the people I want to communicate with? _____________________________________ Borrowed from Charlene L...
Technographics 1 2 creators 13% critics 19% joiners 19% spectators 33% collectors 15%
Ten Social Media Sites
Ten Social Media Sites <ul><li>www.myspace.com   </li></ul><ul><li>www.facebook.com   </li></ul><ul><li>www.linkedin.com  ...
Ten Social Media Sites <ul><li>www.stumbleupon.com   </li></ul><ul><li>www.ning.com   </li></ul><ul><li>www.youtube.com   ...
Humane Society of the US <ul><li>www.hsus.org </li></ul>
Reputation Management Tools <ul><li>Six Free Tools </li></ul>
Social Media Action Plan <ul><li>Research the sites that can best accomplish the strategy </li></ul><ul><li>Sign up on 2 –...
Social Media Is a  tactic not a  strategy
More resources <ul><li>www.socialmedia.wikispaces.com   </li></ul><ul><li>www.socialmedianews.ca   </li></ul><ul><li>Works...
Questions? 1 2 Title 3 <ul><li>Questionnaire feedback </li></ul><ul><li>Workshop evaluation  </li></ul>
Thank you
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Social Media Relations Workshop

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slide presentation for the Social Media Relations Workshop held in Edmonton, Alberta on March 5, 2009.

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Social Media Relations Workshop

  1. 1. Social Media Relations Workshop
  2. 2. Workshop Agenda <ul><li>What is social media? </li></ul><ul><li>Social media tools/technologies </li></ul><ul><li>Coffee break </li></ul><ul><li>Ten Social Media Sites </li></ul><ul><li>59 Smartest Organizations Online </li></ul>
  3. 3. What is Social Media? Title 3 Web 2.0 Illustrated
  4. 4. What is social media? <ul><li>Social media is an interactive way of using the Web to connect with people who are having online conversations about things that interest you. </li></ul>
  5. 5. What is social media? <ul><li>Are You Listening? </li></ul>
  6. 6. Social Media Tools <ul><li>Common Craft Videos </li></ul>
  7. 7. What is Google Reader? Google Reader Video
  8. 8. Google <ul><li>Google Docs </li></ul><ul><ul><li>www.youtube.com/watch?v =eRqUE6IHTEA </li></ul></ul><ul><li>Google Groups www.youtube.com/watch?v =fD-4FRTzxkI </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>www.google.com /alerts </li></ul></ul><ul><li>Google Reader </li></ul><ul><ul><li>www.google.com /reader </li></ul></ul>
  9. 9. Marketing Perspectives
  10. 10. Marketing Terms _____________________________________ Borrowed from Charlene Li, Forrester Research <ul><li>Demographics </li></ul><ul><li>Psychographics </li></ul><ul><li>Technographics </li></ul>
  11. 11. Six Technographics _____________________________________ Borrowed from Charlene Li, Forrester Research <ul><li>Creators </li></ul><ul><li>Critics </li></ul><ul><li>Collectors </li></ul><ul><li>Joiners </li></ul><ul><li>Spectators </li></ul><ul><li>Inactives </li></ul>
  12. 12. Six Technographics <ul><li>Creators </li></ul><ul><li>13% </li></ul>
  13. 13. Six Technographics <ul><li>Critics </li></ul><ul><li>19% </li></ul>
  14. 14. Six Technographics <ul><li>Collectors </li></ul><ul><li>15% </li></ul>
  15. 15. Six Technographics <ul><li>Joiners </li></ul><ul><li>19% </li></ul>
  16. 16. Six Technographics <ul><li>Spectators </li></ul><ul><li>33% </li></ul>
  17. 17. Six Technographics <ul><li>Inactives </li></ul><ul><li>52% </li></ul>
  18. 18. Social Media is a… Conversation that takes place online
  19. 19. Social Media Tools Make online conversations possible
  20. 20. Social Media Categories ________________________________ Borrowed from Gene Smith, nForm.com
  21. 21. Social Media Questions <ul><li>What is your marketing objective ? </li></ul><ul><li>What is your marketing strategy ? </li></ul><ul><li>What social media tool will provide the best tool/tactic to successfully accomplish the strategy? </li></ul>
  22. 22. Social Media Strategies <ul><li>Listening </li></ul><ul><li>Participating </li></ul><ul><li>Sharing </li></ul><ul><li>Generating Buzz </li></ul><ul><li>Networking & Community Building </li></ul>
  23. 23. Social Media Impact 1 2 hours per week weeks required
  24. 24. Coffee break
  25. 25. What is Your Objective? 1 2
  26. 26. Social Media Plan <ul><li>What is your marketing objective ? </li></ul><ul><li>What is your marketing strategy ? </li></ul><ul><li>What social media tool(s) will provide the best tool/tactic to successfully accomplish the strategy? </li></ul>
  27. 27. What do I know about the people I want to communicate with? _____________________________________ Borrowed from Charlene Li, Forrester Research <ul><li>Demographic </li></ul><ul><li>Psychographic </li></ul><ul><li>Technographic </li></ul>
  28. 28. Technographics 1 2 creators 13% critics 19% joiners 19% spectators 33% collectors 15%
  29. 29. Ten Social Media Sites
  30. 30. Ten Social Media Sites <ul><li>www.myspace.com </li></ul><ul><li>www.facebook.com </li></ul><ul><li>www.linkedin.com </li></ul><ul><li>www.digg.com </li></ul><ul><li>www.technorati.com </li></ul>
  31. 31. Ten Social Media Sites <ul><li>www.stumbleupon.com </li></ul><ul><li>www.ning.com </li></ul><ul><li>www.youtube.com </li></ul><ul><li>www.slideshare.net </li></ul><ul><li>www.squidoo.com/org20 </li></ul>
  32. 32. Humane Society of the US <ul><li>www.hsus.org </li></ul>
  33. 33. Reputation Management Tools <ul><li>Six Free Tools </li></ul>
  34. 34. Social Media Action Plan <ul><li>Research the sites that can best accomplish the strategy </li></ul><ul><li>Sign up on 2 – 3 sites (max) </li></ul><ul><li>Create a profile on each site appropriate to strategy </li></ul><ul><li>Bookmarks – in & out </li></ul><ul><li>Participate/comment on sites </li></ul><ul><li>Review statistics (website analytics program) </li></ul><ul><li>Replace non-performing sites with other sites </li></ul><ul><li>Set up Google Reader/Bloglines/Alerts </li></ul><ul><li>Create a blog </li></ul><ul><li>Begin more active participation on sites </li></ul>
  35. 35. Social Media Is a tactic not a strategy
  36. 36. More resources <ul><li>www.socialmedia.wikispaces.com </li></ul><ul><li>www.socialmedianews.ca </li></ul><ul><li>Workshops & webinars </li></ul>1 2 Title 3
  37. 37. Questions? 1 2 Title 3 <ul><li>Questionnaire feedback </li></ul><ul><li>Workshop evaluation </li></ul>
  38. 38. Thank you

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