Flight 214 Pilots

Flight 214 Pilots
Asiana Airlines Flight 214 Pilot Error Case Analysis Taylor White Embry–Riddle Aeronautical
University ASCI 202: Introduction to Aeronautical Science ASIANAAIRLINES FLIGHT 214
PILOT ERROR CASE ANALYSIS I. Summary On July 16, 2013 Asiana Airlines Flight 214
operated by a Boeing 777–200ER was landing at San Francisco International Airport (SFO) destined
from Incheon International Airport near Seoul, South Korea. The Boeing 777–200ER had
accumulated 36,000 flight hours and 5,000 takeoff and landing cycles. The aircrew consisted of
Captain Lee Jung Min, Captain Lee Kang Kuk and first officer Bong Dong–won. Captain Lee Jung
Min was in the right seat and filled the role of check/instructor captain and pilot in command and
had logged 12,387 hours ... Show more content on Helpwriting.net ...
IV. Alternative Actions Action One: Repeal or loosen Asiana's policy on full use of automation.
Advantages: Allowing to let the pilots choose when to use automation equipment would result in
them being more vigilant and aware of what the aircraft is doing instead of assuming its right.
Disadvantages: Doing so could lead to more crashes due to misjudgment of the pilot. Action Two:
Ensure proper crew resource management (CRM) is being used in the cockpit. Advantages: Crew
members being able to show their concern or make quick decisions to avoid an accident that they
see coming but the others do not. Disadvantages: It could possibly lead to inexperienced crew
members making poor decisions against the captains will because they think they are right. V.
Recommendations Any airline policy that says pilots should rely on automation rather than their
own judgement should be repealed. Although some human factors can lead to a crash there is no
better system to use than human intuition or your "gut feeling". References Human Factors and
Automation http://aviationknowledge.wikidot.com/aviation:human–factors–and–automation The
... Get more on HelpWriting.net ...

Qantas Market Segmentation
The airline industry has long attempted to segment the air travel market in order to effectively target
its constituents. The classic airline model consists of First Class, Business Class and Economy, and
the demographics that make up the classes have both similarities and differences to the other classes.
For instance there may be similarities between business class travellers on a particular flight, but
they will not all be travelling for the same reason. An almost–universal characteristic of air travel is
that customers do not fly for the sake of flying; the destination is the important element and the
travel is a by–product, a means–to–an–end that involves the necessity of an aircraft that gets the
customer from point A to point B. ... Show more content on Helpwriting.net ...
Recently Qantas has partnered up with Emirates in an effort to channel Europe–bound travellers
through Dubai International Airport in a mutually beneficially arrangement, an example of
business–to–business geographic segmentation marketing. Qantas encourages tourism by
broadcasting the same television and print advertisement to both international and domestic
customers with iconic images of Australia. This is a marketing strategy that serves multiple
purposes, it stimulates Australian tourism abroad while firmly associating Australia with Qantas and
also encourages 'brand loyalty' from Australians who wish to support their country. Because of the
large variety of airlines both internationally and domestically, Qantas has marketed themselves
towards service; they are the only "full–service" airline in Australia.
Demographic
The demographic characteristics of customers can be broken down by the class they choose to fly.
First Class is chiefly attracting high–income earners, who are concerned with a high level of service
and enjoy an air of exclusivity. These are knows as "comfort seekers" and they can include business
magnates, federal politicians, sporting stars and a–list celebrities. The First Class market is highly
concentrated; less than 3% of passengers will choose to fly First Class but those customers make up
close to 30% in revenue for the airline (Keen and Strand 2007). Because the focus is on service and

Southwest Airlines Case Study
The airline company of Southwest Airlines was founded in 1971 by Rollin King and Herb Kelleher.
Southwest Airlines originally started by just servicing the Dallas, Houston, and San Antonio areas in
Texas. Some things that Southwest became known for right off the bat were a frequent miles
program, which allowed the traveler to bank traveler air miles to be latterly used credit for a free
ticket or even some reduced airfare. Southwest also was ranked number one in its customer service
for the fourth consecutive year in a row in 1984. Two years later, Southwest took over Transtar
Airlines and also took over Morris Air in 1994. Some of the airlines that were around when
Southwest started were Braniff, Aloha Airlines, United Airlines, Trans–Texas, and Continental
Airlines. Some of these airline companies started legal action and began and began a long three year
battle to try and keep Southwest Airlines on the ground. However, the U.S. Supreme Court declined
the case on December 7, 1970. What was interesting about this certain event, is that a children's
book, called Gumwrappers and Goggles by Winifred Barnum in 1983, was made from it. The
children's book was later turned into a stage musical called Show Your Spirit, which was sponsored
by Southwest Airlines. Southwest Airlines got a lot of it's corporate culture from the founder, Herb
Kelleher, extensively studying the California–based Pacific Southwest Airlines.
Southwest again found it's way to another legal controversy

Future of Passenger Aircraft
The future of passenger aircraft and their manufactures has an amazing outlook. Every year the
brightest minds in aviation compile the greatest technological advances towards creating the safest
and most economical aircraft on the planet. No detail is over looked, and the bottom dollar is the all
controlling factor. From private aircraft to public aircraft, space exploration and beyond, the future
is bright for the passenger aircraft market, and everyone who purchases air travel should be excited
to see how industry unfolds.
Let's kick this off! For me, this topic hits home and in my pocket. My uncle, retired Coast Guard
Captain Brian Murray, fly's for Emirates Airlines out of Dubai. Growing up with aviation in our
family, ... Show more content on Helpwriting.net ...
Today Boeing has an aircraft that can seat over 500 people, and one that can fly over 9,300 nautical
miles in its 777x program. That's 1/3 of the way around the globe without stopping! Currently,
Boeing Commercial employs over 80,000 workers in the United States supporting the Pacific
Northwest and the South East portions of the country for main manufacturing headquarters. The
second airline company that holds a majority stock in the passenger airliner world is Airbus. Airbus
has a family of five passenger airliners as well, including the A320, A330, A340, A350, and A380
families. The flagship A380 double decker aircraft can carry over 525 passengers in three section
configuration, over 800 passengers in a single class configuration. Airbus has been highlighting
milestones and achievements for 40 years, boasting marks such as the first wide body twin engine
airliner producer in 1974 to its record breaking arrival of the A380 in 2007. All of Airbus' fly by
wire systems onboard its aircraft and modularity between models significantly cut operating costs
for the fleet which are passed to the consumer. Airbus employs over 59,000 in multiple locations
around the globe concerning its passenger airliner department.
Along with commercial airlines, private company aircraft also play a large role in the passenger
aircraft world. Companies like Gulf Stream, Bombardier, Hawker, Eclipse, Cessna, Dassault,
Embraer, Boeing, and Airbus all produce cutting edge

A Leading Airline Group With Effective Security Systems...
'A leading airline group with effective security systems and culture'.
Qantas requires an organisational culture of behaviours that support its security vision, policies and
procedures. With direction from the Board, the airline has embarked on a journey to identify its
current security culture and develop a method to assess and improve the culture going forward.
There is little evidence to suggest that this has been accomplished elsewhere, particularly within
aviation, and the findings will play a key role in Qantas' ability to influence regulators. The focus for
this project is on the Australian market and the 65% domestic market share, however there is
evidence to suggest that considerations will also need to be made in the new and growing Asian
markets.
Qantas engaged PwC to assist them with this project. PwC consulted some 332 Qantas employees
including Executives to understand the desired future state for security culture, and a cross section
of Middle Management and the Frontline to establish the current state. Findings from Executive
conversations were largely consistent with what emerged as ideas for change from the Middle
Management and Frontline levels. Overarching themes encompassed the need for greater
engagement including collaboration and a clearer understanding as to how security culture fits into
the broader culture, specifically how security supports safety and is aligned to the brand values and
desired organisational behaviours. PwC also engaged an

Airport Terminal Passenger Movement
Traveling across the country can be a challenge because of the many ways to chose from. Even
when you and family decide to travel for a plan vacation, and take your personal vehicle it can be a
hassle. How much time do you have seems to be a major factor, because if the drive is too long, how
tired will you be after the trip. Of course there are trains and buses that can get you to your
destination in a preferred time and will probably not be as busy and the lines will not be as long but
the preferred choice and the biggest growing transportation industry is airlines.
The air transportation industry, have plenty of people that travel each year for several of reasons
from one city to another, like business or pleasure trips. "The common ... Show more content on
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Shopping and eating are two ways to past your extra time before entering the security gates.
The security gates are the bottle neck of the airport terminal, because this is where the TSA agents
are trained to save lives, so the searches can be long and uncomfortable at times. The security
measures for airports have always been under scrutiny for people getting through security with all
type of items for a long time. So security measures have changed over the years to become more
consistent and firm during searches of passengers but things have been even more intense since the
9/11 terrorist attacks on the nation. The challenge has been how to get large groups of passengers
through the airport with as little problems as possible at a fast pace because of the huge turnover at
the large airports each hour of the day. One of the ways the airport terminal use has caught much
attention and some cases has been banned because when you go through the machine it appears to
show a naked body. "Department of Homeland Security to suspend use of 'whole–body imaging,' the
airport security technology that critics say performs 'a virtual strip search' and produces 'naked'
pictures of passengers, CNN has learned. (Ravitz, 2009. para. 1) The machines were designed to
keep passengers safe, by detecting all type of items that the normal wand or security machine did
not pick up. The passengers

Descriptive Vacation
On a hot summer day when my family and I were finally going to Hawaii I was the first one to have
all my bags packed and to be out the door. I waited in the car for my family by watching my favorite
youtuber on my phone. I was losing my patience because my parents were taking forever.
"Mom! Dad! Hurry we need to be at the airport at one thirty and it's already twelve o clock! My
luggage is already in the car! We need to hurry if we want to get to our hotel in time. We have to
check in by 6:00 or they don't give us our room." I explained
"We are almost done honey, we need to lock the house and make sure that none of the lights are on.
Did you get your toothbrush and toothpaste? What about your ps4 are you taking that with you?"
My mom asked.
"Yes, I have everything. Let's just hurry and leave." I cried.
During the long and what it felt like never ending car ride I looked at all of the beautiful sites
outside. While hooked into the sights, someone called my name. It was my dad woke me up to tell
me we finally made it to the airport.
"Whoaaaaa! This airport is huge! Can we go into some of the shops before our flight? Wow look at
that one! See's Candies looks like a chocolate heaven! Can we please go in there?" I asked.
"No. We need to go through security and then we need to get to our section and board our flight. It's
twelve forty five and it takes 30 minutes to go through security and find our section for the flight."
My mom said.
When we finally got to security

Strategy Analysis : Apple's Strategy
Strategy can have many different meanings, depending on the context. However, in this situation,
strategy is; as Riley mentioned on the tutor2u website (2015), strategy is "Where is the business
trying to get to in the long–term". Strategy is a planned pathway that a business needs to follow in
order to achieve its aims and objectives for success. Every businesses strategy is different to one
another, depending on the type of business and the market they operate in. however, there can be a
few similarities between every business' strategies. Such as, Apple's strategy is very different each
other, because they operate in two different markets, however there are a few similarities between
the two, for example, high prices etc. Strategy is very important, and it has to be well planned,
because the business can either achieve all its objectives successfully or fail entirely. Every
business's strategy has its own strengths and weaknesses. In addition, the business has opportunities
and threats as well, that can affect the business.
British Overseas Airlines Corporation (BOAC), British European Airlines (BEA) (two big British
airlines) and two minor airlines merged together to form British Airways (BA) in around 1974. BA
privatized in 1987 and sold its shares in London Stock Exchange. British Airways is a noteworthy
customer of Boeing and Airbus. Since then, they have expanded a lot by increasing its destinations
and routes. As mentioned on British Airways' website, "British

Boeing Airlines And The Defense Market Essay
Company's Market
Boeing may only be one company, but they compete in two different markets: commercial airlines
and the defense industry. The main competition in the commercial airline market is Airbus. Airbus
and Boeing seem to have the commercial airline industry in a chokehold basically having no other
competitors. Since the industry has high barriers to entry they will not see much competition
anytime soon. Boeing is the American leader in commercial airplanes and Airbus is the European
leader, which means they are constantly battling. Their competing aircrafts are the Airbus A380 and
the Boeing 747. Both companies have many variations of their respected aircraft and according to
Business Insider, Airbus' A380 outranks the Boeing 747 based on cost, range, size and luxury.
The defense market, Boeing aligns itself in is more complex than their commercial airline market.
Boeing's main competitor in this market is Lockheed Martin and Raytheon Company. Even though
all these companies may compete, each with each other they often create joint ventures because the
defense industry requires a diverse product mix that one company may not be able to fulfill. One
example of these ventures is when Boeing and Lockheed Martin come to together to own/operate
Hellfire Systems, LLC which allows for both companies to sell AGM–114 Hellfire Missiles. This
missile is used in the United States Army, Navy and Air Force so this is a very profitable venture for
both Lockheed Martin and Boeing.

General Aviation Aircraft Value Analysis
General Aviation Aircraft Value Analysis
A value analysis of four different modes of transportation was conducted to assess which would be
the most economical by means of time and expense. Two separate trips were analyzed. The first, a
relatively shorter trip of 1200 miles round trip from Detroit Michigan to Nashville Tennessee. The
second, a longer trip of 2800 round trip miles from Detroit to Miami Florida.
Three colleagues were used as a baseline for costs for all modes of transportation. The analyzed
modes of transportation included car, train, business jet and commercial airline. Also included in the
cost analysis were paid company time, per diem, fuel, food stops, hotel and miscellaneous expenses.
The standard expenses listed in ... Show more content on Helpwriting.net ...
Regardless of its advantages or disadvantages, it can offer an economical way to travel during
shorter trips. As outlined below, due to lengthy staff time requirements and relatively slower travel it
is not ideal for long trips.
During both the long and the short trip, three people will be sharing one vehicle. This could offer the
opportunity to share the driving duties, have work discussion, and rest. Personal experience however
shows that it can be very challenging to work (on a laptop for example) while riding in a car. Both
the trip to Nashville and Miami by car are outlined in table 1 and table 2 below. The trip expenses
also includes a necessary stay in a hotel (for each person), per diem, staff time, and the drive to the
rental car facility. The estimated total cost of driving to Nashville was $8655, while driving to
Miami was $14,844. The greatest expense was incurred during the excessive staff time and related
expenses incurred while driving.
Automobile Business Aircraft Commercial Aircraft Train Time Cost Time Cost Time Cost Time
Cost
Office to Airport–Airport to Office 60 min r/t
+ 72 hr parking $60 60 min r/t + 24 hr parking $20 60 min r/t
+ 48 hr parking $40 60 min
Free parking $0
Time in airport, boarding, deplaning, rental car check–in 15 min check in for rental car 15 min
15 min
15 min $0 3 hr r/t min
2 hr r/t N/A $0
En route time 18 hr r/t 4 hr r/t $4,200/3=
$1400 8 hr 20 min r/t $353 32 hr r/t $274
Staff Time 27 hr. 27 x $80 =

Airline Regulations
AIRLINE REGULATIONS Research Paper AVSC 1220 TREVOR CARTER ID # 10524707 *The
airline industry operates like the veins of the United States by pumping precious cargo throughout
the country. Most *people don't realize how different the airlines were a few decades ago. The entire
industry was regulated by the government. Regulation is usually considered a more socialistic
liberal idea that is opposed by conservative capitalists. Although I personally believe in a
government with a small limited *role* in our daily lives, I have come to the conclusion that the
airline industry is a rare exception that needs to return to regulation which would benefit the airlines
and the consumers in numerous ways. In the days of regulation ... Show more content on
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This is just a temporary fix that might stave off the shortage for a few years but hiring will start
again and there won't be enough pilots let alone enough experience pilots to fly all of these
airplanes. Under regulation when oil quadrupled in the 70's, the price was passed onto the consumer
by raising ticket prices. This is unfortunate but it is a part of the way our economy works. Today
with prices rising, the airlines will not raise prices and instead try to run other companies into the
ground by lowering prices. This is not healthy competition. The airline industry lost 25 billion
dollars from 2000*–2005. During that period a*irfares dropped 10* percent while 20 airlines went
bankrupt. US Airways and Northwest Airlines have removed their obligation to their pension funds
by pleading in *bankruptcy court that they couldn't operate *without* do*ing so. This wiped out
over 8,5*00 pilots retirement funds between the two of them. Over 7000 Delta pilots have also since
lost their retirements. * Pilots have conceded roughly 25–35*% pay cuts along with losing their
retirements in order to keep these airlines afloat and ensure the passenger gets a good deal on their
ticket. *Within the past few weeks Aloha Airlines joined the ranks and went out of business

Knowing Why Airplanes Crash Is Important Essay
There are technologies being discussed to improve crash location technologies. They are
improvements to the ULB battery life, an additional low frequency ULB. Another technology is
ADS–B which monitors aircraft position. Crash deployable flight recorders are also being
considered as well as streaming flight data via a satellite. Let's us take a closer look at each
technology. There are several improvements to ULB technology in progress. ULB Battery Life is in
the process of being extended from 30 days to 90 days. There will be an additional ULB attached to
the fuselage which will broadcast at a lower frequency which increases the range the beacon can be
heard. In light of the MH370 tragedy and the lingering doubt over whether the ... Show more
content on Helpwriting.net ...
The US Military has had crash Deployable Flight Recorders (DFR) for over twenty years with 110
crashes and 110 successful deployments. In addition to crash data the device incorporates an ELT
which broadcasts the aircraft serial number (Werfelman, Thinking outside the black box). Streaming
data is another technology that has been popularly suggested for use in Locating and accessing FDR
information. After all if we can stream movies in high definition why can't we do the same with the
FDR data? In light of the AF447 tragedy there has been a tremendous amount of research into
aircraft streaming fight data if the aircraft detects a potential crash condition. On September 3, 2010
a UPS 747–400 successfully uplinked flight using a streaming data before a fatal catastrophic crash
due to a cargo fire (Werfelman, Narowing the search). This data was streamed live in real–time to
the UPS command center in Lexington, KY. UPS was aware the flight had inflight fire before the
plane had crash and was aware of when, where and why the flight terminated (BEA). However there
are several concerns about this technology. Pilots are very resistant to

Aloha Flight 243
Aloha Flight 243
In the Aloha incident, Aloha Airlines flight 243 took off on a regularly scheduled flight departing
Hilo and arriving in Honolulu airport. Aloha flight 243 was a Boeing 737 that had suffered from
metal fatigue and flown well over the intended takeoff–landing hours. (Stoller, 2001) Flight 243
experienced an explosive decompression and structure failure at flight level 240. An 18 ft. long
section of ceiling area of the fuselage from the forward passenger cabin had separated from the
flight deck door to the front of the wing. The opening extended from the left side of the cabin floor
level to the right side window level. A flight attendant who was standing in the aisle was ejected out
of the aircraft. No ... Show more content on Helpwriting.net ...
COPILOT: All right. [To Tower] Maui Tower, Two forty–three can you hear me on Tower?
TOWER: Aloha Two forty–three, I hear you loud and clear. Go ahead. COPILOT: Ah, we're gonna
need assistance. We cannot communicate with the flight attendants. Ah, we'll need assistance for the
passengers when we land... TOWER: Okay, I understand you're gonna need an ambulance. Is that
correct? COPILOT: Affirmative." As the plane slowed down for approach at 10,000 feet mean sea
level, the captain retracted speed brakes, removed oxygen mask and began to turn the airplane
towards Maui's runway 02 at 210 knots. He gave the command to lower flaps to five; flaps were
initially set at one. The captain attempted to extend the flaps further but the plane became less
controllable. He gave command to lower landing gear at normal point in approach pattern. Main
gear was indicated "down and locked". Nose gear position indicator light did not illuminate. The
manual nose gear extension was selected still no green light illuminated, nor the red landing gear
unsafe indicator light. No visual was conducted due to occupied jump seat and need for an
immediate landing. At 1355, the copilot advised tower of no nose gear. The tower responded with a
confirmed visual of nose gear. (MacPherson, 160) "COPILOT: Okay, be advised. We have no nose
gear. We are landing without

Violation Of Grant Assurance 22 Essay
In the past, the FAA has found a constructive grant of a prohibited exclusive right whenever a
Sponsor violated Grant Assurance 22, without regard to the number of entities conducting the same
aeronautical activities or providing the same services. Under current policy, the FAA will consider
the presence of other entities at the airport engaged in the same activities before finding that a
violation of Grant Assurance 22 is also a constructive violation of Grant Assurance 23.
The Grant Assurance includes an exception that permits a single FBO if both of the conditions
below are met:
It would be unreasonably costly, burdensome, or impractical for more than one fixed–based operator
to provide such services; and
If allowing more than one FBO would require the reduction of space currently leased by the single
FBO.
In other words, even if it would be impractical for two FBOs to operate at the airport, if the Sponsor
has vacant space that could accommodate a second FBO, it cannot rely on this exception to deny
access to the second FBO.
In addition, the FAA interprets Grant Assurance 23 to permit a Sponsor to offer commercial
aeronautical services with its own employees and equipment on an exclusive basis. This right is
referred to as the proprietary exclusive right. The use of the Sponsor's own employees and
equipment is critical to this exception. The Sponsor cannot rely on an agency relationship or
contract the services to a third–party and claim the proprietary exclusive

Pirkei Avot: Be Of The Disciples Of Aharon
The quote that best describes the "essential me" is found in Pirkei Avot: "Be of The disciples of
Aharon, loving peace and pursuing peace." (1:12) If one wants to be like the students of Aharon, he
must love and seek peace. When explaining this Pasuk, Rabeinu Yonah says that loving and
pursuing peace encompasses two traits. The first trait, described by loving peace, is that one should
desire peace. However, desiring peace is not enough; he must also go out of his way to pursue it and
dispose of arguments and strife. These are two traits that represent who I am as I love and always try
to pursue peace; I consider it to be a very important characteristic and I reflect it in my actions.
Including peace in my everyday life shines through in ... Show more content on Helpwriting.net ...
Our purpose in this world is not to be correct; rather, it is to do Avodat Hashem. Serving Hashem
properly is something that can only be accomplished through shalom; we cannot fulfill our purpose
to its highest potential while we are in exile. The Bais HaMikdash was destroyed because of sinat
chinam; in order to end our galut, we need to fight that hatred with shalom. Peace is something that
is a major component of my essence as a person and something that I constantly strive for, as it is
bigger than just the pleasant relationship between two people; bringing about more peace is an
opportunity to change the world. It not only tremendously improves bein adam l'chavero
relationships, it gives us the chance to be

Safety Problems in America's Commercial Airline Industry
1989 has been a year in which both aviation experts and spokesmen. For the flying public have
expressed intensified concern over what they perceive to be a substantial deterioration in the safety
of America's passenger airline operations. In the first nine months of 1989 alone, there have been ten
fatal air crashes involving large transport–category planes owned by U.S. based carriers (Ott p.28).
This compares disfavorably to the first nine of months of 1988, when but two such accidents took
place, and in fact, it is the highest number of death–causing accidents for the American commercial
aviation industry during the 1980s (Fotos p.31). This spate of airborne tragedies has prompted
interested parties to ask a series of disturbing ... Show more content on Helpwriting.net ...
Clearly, there is an economic motive behind airline operation of "geriatric" planes. A Boeing 737,
for example, cost around $25 million at present, so that, " it is in the economic interest of an airline
to prolong the life of its current fleet if it can do so at reasonable cost and without compromising
safety." In the opinion of some critics, given the competitive pressures of a de–regulated market
environment, some airlines are paying too much attention to this economic imperative, and,
conversely, too little care to the maintenance of adequate safety standards. Most jet transport
accidents are not the result of equipment failure; a full two–thirds can be attributed to human error.
At present, all U.S. air carriers, major airlines and regionals alike, are facing a reduced pool of
qualified pilots and flight personnel to staff their crews. De–regulation has meant a higher level of
demand for a finite number of qualified crew members, and, at the same time, the number of
potential crew members leaving the nation's armed forces (the traditional mainstay of new hires for
the airlines) has dropped sharply in recent years. As has been noted in a recent issue of Aviation
Week & Space Technology: " the major airlines are reported to be drastically reducing the amount of
flying time they require from applicants, "and while " there is no shortage of applicants (there is) a
shortage of highly

Westjet Essay
WestJet Strategic Audit
by:
Tanya Witherington #3136712
Abdullah Saleh #3157594
Tyler Ethridge #3084252
Natasha King #265841
Yao Yao #3111635
Jaiqi Lu #
BA 4101 March 21, 2005.
Daniel Doiron UNBSJ West Jet
I. Current Situation
A. Current Performance
WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003. For the year ended
December 31, 2004, un–audited Revenue was $1.06 billion up by $196.4 million over 2003's
revenue of $863.6 million. However, the airline reported a Net Loss of $17.2 million, down from
Net Earnings of $60.5 million in 2003. In 2004, West Jet's share ... Show more content on
Helpwriting.net ...
Each guest will have their own TV with 24 channels of live Bell ExpressVu satellite programming
from the comfort of their leather–covered seat.
4. Policies
Implied: WestJet views its employees as its most valuable asset. Therefore, it aims to ensure that
employees' work experience is fun, challenging and rewarding. Encourages employees to interact
positively with customers to try to earn repeat customers. Offer low fares and still maintain a high–
quality distinguished product that offers friendly service and a comfortable and entertaining flight
experience. Maintain on–time flight operations in a safe and efficient environment. Free snacks and
non–alcoholic beverages on flights. Intelligent use of technology. Continual improvement to the
quality of its product by offering value–added initiatives such as: o Loyalty incentives (Airmiles) o

Improving the comfort, convenience, and enjoyment of its flights. o Growing its flight route
network with increased frequency for increased convenience, enhanced legroom and
commencement plans for its live–feed satellite TV programming.
Stated: Environmental Policy: Pro–actively maintains its standard as a leader of environmental
policy in the airline industry. Social Policy: Committed to providing a friendly, safe, equitable, and
rewarding work environment for its

Mission Statement : Aqua Airlines
Mission Statement: Aqua Airlines connects the California coastline with the major airport hubs,
providing safe, reliable and affordable seaplane air service. Aqua takes the hassle away from the
long commutes and airport crowds.
Values
We strive to provide on time efficient air service bound with excellent customer service and safe
clean aircraft.
We strive to keep our employees happy, healthy and committed to providing our customers with the
best possible service. Our employees are our number one asset to our company and operation.
Financial Projections:
The business is expected to grow steady over the next 7–10 years and will be able to pay off all
investments and capital expenditures over that time period.
Aqua is seeing an initial investment of $1,000,000 to cover everything from initial aircraft
acquisition to labor and start up costs associated with branding, marketing and permits required to
start a part 121 operation. This initial investment will help provide costal communities with access
to the major airport hubs.
Company History and Background
Aqua is a new airline start up scheduled to launch in the summer of 2016. It was founded in August
of 2015 by a group on young aviation professionals that will bring a new fresh approach on an
industry that has seen little change in the past few years. The company will be independently owned,
but may partner or form an alliance with major air carriers in the future. While there is not a major
seaplane airline

Trader Joe s Case Study Analysis
Tatiana Tripp
Trader Joe's Case Study Analysis
COM 742
11/19/2014
The current problem is that advertising and growth can lead to an end of the
"quirkiness" that is currently Trader Joe's strongest attribute. Already, a bit of authenticity from the
original stores has slipped away from expansion. A former employee, as shown in the case study,
said "In the early days we never tried to be a neighborhood store."1 There is no question that trying
to incorporate more traditional advertising and thus, competing with large grocery retailers is the
wrong direction for the company. More subtle advertising that builds upon the current strengths
would be the best. The important thing to consider is if new ways to advertise would help achieve
further ... Show more content on Helpwriting.net ...
By promoting from within, which is already done whenever possible16 it would be inexpensive to
create a social media team from the pool of creative employees.
8
http://www.cnn.com/2014/11/03/opinion/yang
millennials
spending/
http://www.nielsen.com/us/en/insights/news/2014/millennials
prefer
cities
to
suburbs
subways
to
‐
driveways .html
10
http://www.mediapost.com/publications/article/98919/
11
http://www.mediapost.com/publications/article/98919/
12
http://ryan
jenkins.com/2013/09/16/22
shocking
stats
about
millennials
to
help
you
chart
tomorrows
chang
e/ 13 Ager & Roberto pg.8
14
https://www.facebook.com/pages/Trader
Joes
Fan/15934023652 Nov. 19, 2014
15
Ager & Roberto pg.3
16
Ager & Roberto pg.9
9

Solution 2 – Reduce bureaucracy/promote authentic feeling of local neighborhood stores There is
concern that as Trader Joe's expands it might lose its "charm" and "quirky cool" image. Already
there has been some complaint about its inauthenticity when trying to be a real neighborhood
store.17 The obvious way to combat this is to give more autonomy to each individual store.
Encouragement to make sure each location is original and different from other location stores would
create a sense of shopping at specialized markets as opposed to a retail chain. Each Fearless Flyer
could be adjusted to reflect the personality of the

Southwest Airlines: Organizational Culture
"Southwest is one of the most admired companies in the country, respected in an industry that's
better known for delayed flights and bad customer service than a great corporate culture." (Business
Insider) Southwest Airlines is known by many to have a long history or service in the airline
industry. In many ways its rise to success is nothing less than astonishing. The company has been
innovative in both its methods of marketing and its ability to manage its workforce effectively.
Many consider Southwest a pioneer in the forms of creativity and innovation that is has used to
strike the global economy. It's also a well–considered company in the topic of Company Culture.
The values of Southwest go beyond the vague statements made in other companies,such as "take the
initiative" or "care about your customers." One of the more important values is not being afraid to
deliver the product to the customer. "We need to give our employees all the tools they need to
support our customers. People travel for a variety of reasons – business, funerals, vacations – and
you need to be sensitive to their space and schedules." (Forbes) The other value is to treat everyone
with respect and put other people first. "We believe we need to connect people to what is important
in their lives through friendly, reliable and low cost air travel. If you respect their concerns and
needs, and still provide low–cost and low–fare terms, then you do indeed have a servant's heart. The
customer,

Delta Airlines : A Major American Airline Company And One...
1. Delta Airlines is a major American airline company and one of the world's largest global airlines.
The company has operation hubs in the USA, Japan, and France. (Delta Airlines, 2016).
2. USA, Japan, and France are all members of the IMF, the World Bank, and WTO.
3. All three countries actively follow the guidelines of these major international institutions.
According to Managing Director of the IMF (Kohler, 2002), "There has been a near–revolution in
transparency at the IMF, and a steady improvement in the release of economic information by our
member countries." It is essential for countries to be transparent in their annual checkups from the
IMF in order to keep all member countries up to date on economic data in countries they have
financial dealings with. This information is what keeps countries from financial crisis. The United
States is the largest shareholder of the World Bank and is the only country with veto power over
changes in structure, therefore the US plays a major role in developing and supporting the World
Bank's mission (The World Bank, 2013). Since 1998, France has only been a respondent to 4 dispute
cases (World Trade Organization), which shows that they actively try to follow the guidelines.
4. The United States, France, and Japan all have functioning judiciary systems. France and Japan
both have a civil law system, while the US has a common law system (The World Factbook, 2016).
All the countries have an Executive branch, Legislative branch,

Essay Safety Problems In Americas Commercial Airline...
1989 has been a year in which both aviation experts and spokesmen. For the flying public have
expressed intensified concern over what they perceive to be a substantial deterioration in the safety
of America's passenger airline operations. In the first nine months of 1989 alone, there have been ten
fatal air crashes involving large transport–category planes owned by U.S. based carriers (Ott p.28).
This compares disfavorably to the first nine of months of 1988, when but two such accidents took
place, and in fact, it is the highest number of death–causing accidents for the American commercial
aviation industry during the 1980s (Fotos p.31). This spate of airborne tragedies has prompted
interested parties to ask a series of disturbing ... Show more content on Helpwriting.net ...
On the whole, it is, in fact, comparatively safe to fly, and even with 1989 crash incidents added to
the aggregated figures, flying is no more dangerous today than it was prior to deregulation.
The Federal Aviation Administration, the National Transportation Safety Board and an array of
independent air safety experts have all probed this year's major airline accidents. Despite all of post
hoc study, they have been unable to discern a common link among them, (Ott p.28) with one major
exception. The qualification at hand refers to dramatic increase in the volume of air traffic since de–
regulation. According to NTSB member John Lauber, " ' if there is a trend in accidents, it is a trend
set by the increasing volume of air transport operations rather than any fundamental deterioration in
the margins of safety (Ott p.28).' " At first glance, this argument is comforting: more flights in the
air simply result in more accidents commensurate with higher traffic volumes, so that the impact of
de–regulation has had only the broadest and most indirect influences upon the industry's safety
record. But to ascribe the recent rash of safety problems to the "neutral" effect of higher traffic
volume in the wake of de–regulation and leave it at that overlooks several critical points. For
example, to remain competitive, many airlines schedule flights in clusters for the convenience of
their passengers. This, in turn, as Rudolf

Aloha And Hawaiian Values
What do you think when you hear a word Aloha? When I had no knowledge of Hawaii, or Hawaiian
values, I thought it only means hello and welcome. I've learned so much about Hawaii and its values
including Aloha and now I know it doesn't only mean that. Aloha can mean "love. Aloha can mean
"farewell". After I got into Kapiolani Community College, I had chance to get to know Hawaiian
values and each time I'm amazed how each word have deep and thoughtful meanings. And Aloha is
the basis of most of the other Hawaiian spirits. Therefore, without knowing Aloha, it's close to
impossible to understand Hawaiian cultural values and that's why I wanted to introduce little about
Aloha before I jump into the introduction of my three favorite values. In the book, Aloha is
mentioned as "outpouring and receiving of the spirit" (Say, 17). Though my understanding of the
word Aloha and other Hawaiian values grew from the last few semesters in KCC, I still learned a lot
from reading this book and that definition of Aloha is one of the teaching from this book. This book
often related the Hawaiian values to the supervisor / managing positions in the hospitality industry
and how he defined managers in hospitality industry in Hawaii made me interested to read this
book; he defined as "Ambassadors of the Aloha spirit" (Say, 7). When reading this book, I was able
to relate some values into my own life, and I was able to come up with three values that relate most
to my life, or which I love the most,

Example Of Online Travel Online
CTA – Book your flights now at low rate call us on Toll–Free:1–888–301–5548
About: We at Travelers point have created a solid base which helps you to book your tickets online,
in our online website that lets you select the best flight for your travel to any destination around the
globe within your budget. The site is created to provide you with a comfortable allowance of
navigating and choosing from the best available options currently accessible in your region. The
easy access to the site will allow you to pick the best from the list of a variety of options to ensure
comfortable, safe and pleasant flight for you and your family. You can book a trip by calling us and
letting us know your requirements for your journey. We provide our ... Show more content on
Helpwriting.net ...
Are you planning to travel? Is it on–season or off–season? We have a fast and straightforward
process to get you your airline ticket booked. Follow our specially designed easy procedure and
provide us with your requirements for your planned journey and let us make arrangements for you to
get your airline ticket booked.
Facing trouble to get an airline ticket booked connect with us using our email address
support@travellerspoint.net
Phone support:
Travellers point phone communication supports an extended service to the clients around the globe
allowing all the on boarded clients to make online ticket booking for their domestic and
international flight journey over a phone call. We have our mechanism with all the local and global
airlines hence providing we can provide you with all the booking arrangements.
Chat support:
Travellers point high–end chat supports services in its new version windowed chat box providing
two–way communication between you and our agent for exchange of essential information
regarding your travel journey. This chat conversation is performed on our secure server furthermore
giving safety to your confidential data.
Call back request:
Travellers point is providing last minutes services to clients helping them with quick arrangements
for their travel booking journey. We can arrange a call back to your number; give us a missed

Hawaiian Airlines Mission Vision And Values Essay
Mission, Vision, and Values statements are important because they are the guiding principles which
contribute to the success of a company or organization. The company I chose to research for this
assignment is Hawaiian Airlines. Hawaiian Airlines is Hawaii's largest and long–serving airline
since 1929. The following is its Mission, Vision, and Values Statements.
Mission
To grow a profitable airline with a passion for excellence, our customers, our people, and the spirit
of Hawaii.
Vision
To be the #1 destination carrier in the world.
Values Statements
Integrity – communicating clearly, openly, and honestly; being true to our word, our plans and our
responsibilities
Diversity – valuing the abilities, knowledge and perspectives of others as differences that make us
collectively stronger
Achievement – setting and achieving our goals individually and as a team
Responsibility – each one of us taking responsibility for ourselves, each ... Show more content on
Helpwriting.net ...
I would add safety as they continually rate as one of the world's top safest airlines year after year. As
an example, they have never had a fatal accident or the loss of a plane hull since they began in 1929
which is why they are a trusted airline and value each and everyone that boards their planes.
Furthermore, since I am a person who is caring and protective, the product I would consider myself
is a skin care product for those who suffer from chronic contact dermatitis such as myself. The
following is my Mission, Vision, and Values Statements.
Mission
Our mission is to bring comfort and confidence to our customers using only the highest standards of
ingredients to visibly protect and calm sensitive skin.
Vision
Caring, healing, and protecting skin, one person at a time.
Values
Honesty and integrity in everything that we do
Appreciation and respect for one another
Commitment and focus on providing quality products for our

Ba Research Report Essay
A research report with a word limit of 1,500 on British Airway's (BA) change program that resulted
in long–running industrial disputes between its management and crew members in 2009–2011.
The contextual information about the BA's introduction of strategic changes – why BA produced
this change, explain market (rising fuel costs etc.)
British Airways is the UK's largest airline. Since becoming privatized in 1987, BA has continued to
grow despite increased competition (Connell & Williamson, 2011).
The UK's economic climate had a large influence to why the British Airways' industrial occurred. In
2011, UK inflation was 4% on the previous year, compared to an average pay rise of 2.3% for the
same period. This means that the cost of ... Show more content on Helpwriting.net ...
The 'unfreezing' phase (Lewin's model) of this change was a gradual, drawn–out process.
Time:
As this was not a company in crisis there wasn't a need to implement change reactively, British
Airways had time to achieve their long–term strategy.
Scope:
British Airways did not require a transformation of the organisation as a whole. A realignment of the
cabin crew's operations and wage structure was the desired scope for this change. However, due to
the industrial action taken by Unite the change had an impact organisation–wide.
Preservation:
It is important that BA preserves what makes British Airways, British Airways. This means they
need to retain their brand identity, because this is one of their biggest selling points. It is also
important to not destroy the business' heritage and culture.
Job security for the remaining cabin crew will be at an all–time low. Key members of staff need to
be reassured of their position so that BA doesn't lose these assets to competitors.
Diversity:
The change should not affect diversity between divisions. This means that the culture should remain
consistent throughout BA, from pilots, to cabin crew, to administration staff.
Capability:
The individual within the cabin crew will need to be capable of adapting to the new operational
requirements and be able to accept the change in

How Is the Economic Downturn Affecting the Airline Industry?
EXECUTIVE SUMMARY
 Stagflation in US economy threatens outlook for the airline industry profitability. US airlines
forecasting Q108 losses citing high fuel costs and a potential economic slowdown.
 Other regions of the world will expand such as Asia, Middle East and Latin America.
 Slowdown has already affected some US small–mid cap carriers with the recent onslaught of
bankruptcies.
 US majors are better armed to combating the effects of the sharp increase in jet fuel. Cost
reduction initiatives have been announced.
 Slowdown in the US economy is expected to accelerate consolidation talks between the majors.
 Cash cushions at most US majors from a profitable 2007 will help them in the short–term.
Financial ... Show more content on Helpwriting.net ...
Merged airlines will produce a combined cash balance of $7 billion upon consummation, the best
cost structure and debt–to–income ratio in the industry, and access to financial markets.
 The combined airline's fleet will comprise 800 mainline aircraft and 600 regional aircraft. It will
be the largest operator of A330s, B757s and B767s, a balance of Airbus and Boeing widebodies that
is expected to continue going forward. Additional aircraft orders will not be made unless it makes
fiscal sense and the merger is "about addition, not subtraction" and "is not predicated" on hub
closures, involuntary furloughs or big capacity reductions.
 Cash cushions at most US majors from a profitable 2007 will help them in the short–term.
Financial impact of slowdown could be delayed to 2009.
Cash cushion helps big airlines for now
 The nation's biggest airlines have saved some $19B in cash as of the

Jetblue Case Analysis
JetBlue Case Analysis
Executive Summary
JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was
to single handedly create a unique airline that was innovative for the current market. The low fare
airline was designed for customers who needed to travel at affordable prices, and which would
essentially create a new strand of business. Named JetBlue, Neeleman's airline originally traveled to
various cities around the United States, but has recently entered the international market by offering
flights that reach countries such as Puerto Rico and the Dominican Republic. Since it is a customer
oriented company, JetBlue makes ordinary flights into an extraordinary experience for its customers.
With ... Show more content on Helpwriting.net ...
Increased fares and develop in particular markets
4. Offer better services for companies and business travelers
5. Form strategic partnerships
6. Grow additional revenues
The company implemented these strategies not through a one–strategy one–action method, but
instead combined several strategies into one action, or vice versa. For example, JetBlue established
a new terminal at JFK airport which facilitated an improvement in respects to on–time departure and
arrival averages at one of the nation's busiest airports. Furthermore JetBlue had sold a stake of its
shares to Lufthansa which not only improved JetBlue's revenues, but it allowed JetBlue's customers
to fly on Lufthansa flights to Germany. JetBlue scheduled to reduce capacity and cut costs by selling
nine A–320 aircrafts along with postponing the purchase or lease of numerous other aircrafts.
Furthermore, the company reduced its aircraft utilization rate from 13 hours per day to 12.5 hours,
halting service in three cities and canceling future services.
JetBlue started to grow in selective markets and raised its fares. In March 2008, JetBlue declared
that Orlando would become its seventh focus city, which would provide service to Cancun, Mexico
and Santo Domingo, Dominican Republic. JetBlue also attracted business travelers by announcing
refundable fares and discounts for company meeting planners for every 40 customers who reserved
to an identical destination. The company was also interested in

Dogfight over Europe: Ryanair (a)
For the exclusive use of J. SICINSKI
Harvard Business School 9–700–115
Rev. November 21, 2007
Dogfight over Europe: Ryanair (A)
In April, 1986, the upstart Irish airline Ryanair announced that it would soon commence service
between Dublin and London. For nearly a year, the new airline had operated a 14–seat turboprop
between Waterford, in the southeast of Ireland, and Gatwick Airport on the outskirts of London. The
founders of Ryanair, brothers Cathal and Declan Ryan, felt that service on that first route had
developed well. They knew, however, that the Dublin–London route would pose new challenges.
For the first time, they would face Aer Lingus, British Airways, and other established competitors on
a major route.
European Aviation ... Show more content on Helpwriting.net ...
Intra–country service was also regulated strictly. To varying degrees, domestic fares were set by
government authorities, and entry by new airlines was discouraged.
The collapse of European empires and the advent of jets capable of crossing the Atlantic
economically led virtually all European flag carriers to refocus their international efforts on routes
across the North Atlantic in the late 1950s. Heavy and growing demand for transportation to and
from North America made such routes highly profitable, at least initially.
Europe's system of regulation soon came under pressure. A late–1950s attempt to unify the flag
carriers of France, West Germany, Belgium, and Italy collapsed under the weight of disparate
national interests. By 1960, the Economist magazine bemoaned the state of the heavily regulated,
fragmented airline industry. "The basic trouble," it concluded, "remains that the world has too many
airlines, most of them inefficient, undercapitalised and unprofitable."4 Though the IATA introduced
some forms of restricted, discount fares in the 1950s, consumers grew dissatisfied with high prices.
European regulations applied largely to regularly scheduled service between destinations. To bypass
these regulations and to tap pent–up demand for leisure travel, charter airlines appeared and grew
rapidly during the 1960s. These start–ups, funded in part by shipping companies, offered holiday
makers cheap fares on

Essay on British Airways Labor Dispute
1. Introduction
Since the 1980s the situation in the civil aviation industry has changed dramatically, and although
the government still retains some form of in–direct control over the aviation sector and the 'former'
national airlines in specific, issues related to economization and efficiency of the business enterprise
take primacy in dictating strategic and operational decisions of the airline operators. This shift in the
approach to the regulation of the aviation sector around the globe has also greatly influenced issues
related to workforce organization in this industry, especially in the Western world.
In this report, the shift in the approach to employee relations will be discussed based on the case of
one of world's biggest ... Show more content on Helpwriting.net ...
The opening of new markets within the EU exposed many national carriers to strong competition.
This trend has been furthered by the continuous liberalization of the global aviation industry and
specifically the recent OpenSkies agreement between EU and the US which allows the national
carriers to arrange the Atlantic flights from the airports that are not airlines' ports of origin. (BATA,
2010).
Latest developments on the British political scene create strong pressure on the costs of operations
for all the British carriers. The recently proposed raised taxation will put a huge disadvantage on the
British civil aviation industry. The new Government (2010) also introduced policy of blocking
airport expansion in the South East of England (McGhie, 2010).
2.2 Economic factors
From the economic perspective there have been few main points of pressure on the strategy of
British Airways. The 2008 global recession, the worst economic downturn since 1930s, continuous
high unemployment rates, along with the fluctuation of the British Pound continue to negatively
influence all businesses. Amidst the crisis, trade unions demanded greater government intervention
to support employment levels. Yet, in order to preserve employment levels, collective agreements
between UK social partners at organizational level set new standards of reduced working time
(Eiroonline, 2010).
From the micro perspective

Emerging Challenges in Airport Management
Project Assignment – Air Transport Management (ATM –1) (Submitted by: Mohd. Khalid Khan)
Title: " Emerging Challenges in Airport Management – Way Forward " Introduction: The last few
years has seen an exponential growth in the aviation industry. Aviation infrastructure has expanded
to include hundreds of airports and airlines around the world. New airports have mushroomed in
places which were hardly known to the world, existing airports have upgraded their facilities, new
terminals have come up and multiple airlines have been setup. The volume of people who choose
aviation as a transport has considerably grown. The aviation industry is in full bloom and so are the
problems ... Show more content on Helpwriting.net ...
Major expansion of one part may necessitate expansion of another. For example, adding new
runways and increasing the number of airside operations will result in the need for new gates and
more terminal waiting areas for passengers. Another problem often encountered in expansion is the
lack of suitable land. Many airports are closely surrounded by urbanized areas, land that would be
extremely expensive to acquire. In many metropolitan areas, a suitable tract of land might be distant
from the city center, making ground access a problem. In selecting a distant site, several questions
arise. If a new airport is a supplement to, rather than a substitute for, the existing airport, would
passengers be willing to travel that far to use it? Would air carriers be willing to serve an airport that
might attract fewer passengers than the old airport? These questions above need to be answered in
order for funds to come easily and satisfaction of both the government and the public. This has
become a major issue in today`s world of fast moving aviation. The following points help keep a
check on airport development and initiate proper release of funds for the same. a) Drafting a sound
financing strategy with realistic projects. b) Encouraging private investments and review public
financing options. c) Understanding the new airport management concepts. d) Introducing the brand
awareness concept in

Context Analysis of British Airways Essay
1.0 Context Analysis of British Airways
In order to understand an organisations key market and communication drivers which will in turn
influence how their brand is perceived by consumers, analysing the context of its current marketing
communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context
analysis: Customer, Business, Internal and External which are crucial in order to form a marketing
communications plan. Context | Dimensions | The Customer
–Brand Awareness, perceptions & attitudes–Segmentation criteria | British Airways is an added
value airline with a leadership brand that charges a premium. They target an array of affluent
citizens, consisting of predominantly ABC1's, willing to pay ... Show more content on
Helpwriting.net ...
1995). Although some researchers argue that service quality is an individual judgement, defined
purely by the customer about the excellence or superiority of a service provider's performance (A.
Finn, 2005), brand image and how the service is communicated to consumers still appears to be the
most effective form of customer loyalty; with 59% of consumers admitting to utilizing a particular
service through advertisements seen on the television, billboards etc (P. Edelin, 2011). This is as a
result of the promise/proposition the brand provides that specific service to a set of consumers; thus
British Airways should aim to maintain a strong brand identity in order to preserve long–term
customer loyalty, as well as maintain a nationwide appeal in order to reduce overall perceived risk
(Sweeney, 2000). This combined with a thoughtful and high quality service to ensure customer
satisfaction, will not only encourage positive word of mouth communication amongst targeted
consumers (Siddiqi, 2011), but increase the customer's willingness to purchase the service
(Shostack, 1977). | Business Context
–Corporate and Marketing strategy,
–Brand analysis,
–Competitor Analysis,
–Supply Chain | British Airways' corporate and marketing strategies over the years have seen the
brand shift to a privately owned premium airline service provider,

Gm Vs Southwest Hedging Strategy Essay
Financial risk is the risk a corporation faces due to its exposure to market factors such as interest
rates, foreign exchange rates, commodities and stock prices. Financial risks for the most part, can be
hedged due to the existence of large, efficient markets through which these risks can be transferred.
This is unlike operating risk, which is associated with more manufacturing and marketing activities.
Operating risk cannot be hedged because these risks are not traded.
In GM's case they used a passive hedging policy in which they hedged 50% of all significant foreign
exchange exposures arising from cash flows associated with ongoing business. Passive hedging is
used by highly risk–averse companies that would like to be completely ... Show more content on
Helpwriting.net ...
Southwest is able to achieve a balance between hedging risk and the cost of hedging by hedging part
of its overall exposure either through a long–term contract or a derivative instrument, and keeping
the remainder of the exposure un–hedged so as to benefit from favorable market movements, either
through exercise of options or deals in the spot market.
Domestic airlines have a variety of hedging strategies available to them. These include using both
over–the–counter and exchange–traded derivatives. Options, including collar structures, and swaps
are the primary derivatives used by airlines. Many, including Southwest have stated that they prefer
over–the–counter derivatives to exchange traded futures because they are more customizable1.
The ability to customize these contracts greatly facilitates the implementation of a dynamic hedging
strategy, which is successfully used by Southwest. This strategy is based on the presumption that the
oil price cycle moves in cycles rather than consistently in one direction. To implement a dynamic
hedging strategy, a firm needs to vary the products over the oil price cycle. When oil is at the low
point in the cycle, receive–fixed swaps are used because the likelihood of further price declines is
not considered as probable as price increases, and the swap contract allows the airline to lock in the
relatively low price. In the mid–range of the cycle, collars are used to lock in a specified range of
prices, giving up potential

Effect of Oil Prices on Airlines Industry
International
Oil Inflation &
Airlines Industry
Prepared for
Prof. Mahima Sharma
Faculty Member
Jaipuria Institute of Management
Prepared by
Shailesh Bharadwaj (cft07_128)
Sanjeev Prasad (cft07_130)
Sarita Singh (cft07_131)
Saurabh Bansal (cft07_135)
Shashank Anand ( cft07_138)
Students, PGDM– Trimester–4
July 31, 2008
INTRODUCTION
This report has been made to draw the attention of the people how the aviation industry has been
dependent upon the Oil prices. Since the research has been done in the prospect of International
Business so only those aspects have been covered that shows the dependency of the industry on the
other countries. As we know that India is one of the fastest growing countries. It has become the ...
Show more content on Helpwriting.net ...
Airlines are known to take on contract employees such as cabin crew, ticketing and check–in agents.
Variation in domestic & foreign oil price
The time is not going well for airlines industry. It is suffering in a pity condition due to increase in
aviation turbine fuel (ATF). ATF accounts for 35 per cent of the total airline expenses. The price of
ATF is increased 3 times in last 3 years. Just in last 5 months it has increased by 65%. Interesting
thing is that in the market of Singapore & Dubai, it is Rs.45 per liter but in India it has the 21%
higher price. First let's know why its price is higher.

In India the aviation companies have to spend more to purchase ATF. Airlines in India pay the most
for fuel when compared with other Asia Pacific hubs like Singapore, Hong Kong and Colombo,
mainly on account of higher tax rates. Aviation Turbine Fuel or jet fuel in Delhi, the city that houses
the nation 's second busiest airport, costs USD 1,291 per kilolitre while the same in Singapore is
sold at USD 1,067 per kl. It costs USD 1,100 per kl in Hong Kong and USD 1,113 in Colombo. For
airlines, refueling cost in Delhi is 21.73 per cent higher than that in Singapore. Similarly, airlines in
India pay 14.82 per cent and 13.87 per cent more than what those in Colombo and Hong Kong pay
respectively.
Over the past four months, cost of jet fuel in Delhi has risen from USD 1,023 per kl in April to USD
1,291 per kl in August, a

The New Zealand Air Travel Industry Essay
Project Report Submitted To: Submitted By: Dr CA Saliya Ames Gill Tariq Tanveer Ranveer Singh
Anusha Sharma Purna Magar Table of content Serial Number Content Page Number 1. Executive
Summary 1–2 2. Brief Description of the organisation 2 3. Vision/ Mission statement, goals and
objectives 3 4. Analysis of the organizational environment 3–8 5. Strategies going forward 9–11 6.
Implementation 11–12 Answer I Executive Summary: Aviation connects New Zealand and New
Zealanders to the world, provides right of entry to worldwide markets, and produces employment
and tourism. The New Zealand air travel industry in 2009 is estimated at $9.7 billion in revenue,
with $5.9 billion from local activities and $3.8 billion from trade activities. There are more than
1,000 organizations contributing in the industry, engaging 23,525 workforce with salaries and wages
estimated at $1.3 billion. Using input / output monetary modelling, the straight and secondary
impacts of the New Zealand air travel industry together have been considered at 11.8% of total
returns across the economy and 6.9% of GDP of the New Zealand in the year to December 2009.
The air travel industry is estimated to have grown up from a total of $6.8 billion in 2005 to $9.7
billion in 2009. This signifies a progress rate of 9.5% annually over the

An Experience Of A Stereotype Against The Physical Appearance
An experience of a stereotype against the physical appearance Recently, UNICEF released a video
to promote their campaign for needy children, however it presents a stereotype against the physical
appearance rather than the campaign. In the video, a 6–year–old girl who dressed pretty and neatly
stood alone on a street and many people asked her whether she was all right. Later, when the same
girl had changed her appearance in dirty clothes and stood alone again in the same street, nobody
asked her whether she was okay. The attitudes that people showed depended on the child's physical
appearance. I have a similar experience. The experience that I realized how people are offended by
others who judge people based on the physical appearances was when I waited the delayed airplane
to go to Korea, a manager ignored me since I didn't dress up neatly, however he changed his attitude
politely as soon as he noticed I was a VIP in his company. A few years ago, my mom called me in
the night and said urgently, "Your grandmother is in a critical condition. I think you will be better to
see her before she passes away." I was completely overwhelmed by the unexpected news. My
grandmother raised me when I was young because my parents were busy with work, so she was very
special to me. As soon as I heard that news, I bought the earliest flight ticket for Korea immediately
and rushed to the airport with a baggy hoodie and old sweatpants on. Because the thought that I
need to go to the

Swot Analysis of Ryanair
2. Procedure
The research for this report, which is focused on a S.W.A.T. analysis on Ryanair, was fully based on
internet web sites. For full information, refer to the bibliography at the end of he report.
3. Findings
3.1 Strengths
a. Leadership in the low–cost sector
"Ryanair was Europe's original low fares airline and is still Europe's largest low fares carrier.
Currently the company carries over 35m. passengers on 325 low fare routes across 21 European
countries"( Ryanair).
As a matter of fact Ryanair is currently the largest low–cost company on the market with 12
European bases, a fleet of over 250 aircrafts and more than 2700 employees.
Moreover the company provides frequent point–to–point services which allows them to avoid ...
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In addition the company is now recruiting its cabin crew in Poland and in Latvia in order to cut
further down its costs, the fact is that people spend enormous amounts of money(for their standards)
for a English course provided from the company in order to get a chance to get hired, which
represents not only a bad image but also a bad advertisement for Ryanair.
In general the whole staff is working under big pressure set by an overhead person and most
commonly with feelings of unsatisfaction.
b. Low quality services and attitudes towards customers
b.1. Disabled people
"Bob Ross successfully sued 'Britain's favourite airline' on January 30. Ross has stamina problems
as a result of having cerebral palsy and was charged 18 pounds by Ryanair for the use of a
wheelchair through the concourse of Stansted Airport. Other airlines absorb this cost but Ryanair
have been making disabled people pay extra" (BBC).
This example successfully shows how the company does not take care of all its customers in the
way it should be done, therefore this case was brought to court since it was found unacceptable the
fact that a disabled person had to pay for the transportation through the airport, which normally it is
a cost that is absorbed by the company. Unfortunately this is not their only case, in fact it has
happened that Ryanair had to unload from the

Introduction of Southwest Airline
CHAPTER 1
INTRODUCTION OF SOUTHWEST AIRLINE
1.1 BACKGROUND OF SOUTHWEST
There is a very famous story about Southwest airline. According to this story King explain his idea,
the concept of the airline, to Kelleher during dinner. He drawn a triangle on a paper napkin. The
triangle shows three cities, and three routes, Dallas, Houston and San Antonio. Rolling King and
Herb Kelleher started their airline in March 15, 1967 and named it air Southwest. Unfortunately for
them, the airliner could fly in that time due to a joint lawsuit. The lawsuit was done by 5 big
airliners of that time, Braniff, Aloha Airlines, United Airlines, Trans–Texas, and Continental
Airlines. After three years of legal fight, the lawsuit was lifted and the airliner was ... Show more
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They were also the pioneers in fun fares, senior discounts and the fun packs. In 1987, Southwest
Airlines took over TranStar Airlines and
1992 was a success year for Southwest with winning its first Triple Crown award and win it for
three continuous years. Triple Crown is an award provided by U.S. Department of Transportation for
an airliner who has three features: 1–best baggage handling; 2–best on–time record; 3–fewest
customer complaints during that year. They also continued to expand their destinations to more than
9 cities. In 1994, southwest took over Morris Air. This gave southwest a stronger edge in the market
Southwest distinguished itself from other airliners because during attacks on 2011 Sept. 11, it was
the only airliner who keep its schedule and has no discharged in coming years. They have 598
Boeing 737 and its average flight time is 2 hours.
1.2 MISSION
"The mission of Southwest Airlines is dedication to the highest quality of Customer Service
delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."
1.3 VISION
"Our vision is to expand our locations both domestic and overseas by being the largest and most

profitable airline company, to achieve both short– and long–haul carriers efficiently and with low
cost. Also to be an airline carrier that has the most productive workforce, to guarantee the best flight
possible for each and every passenger."
CHAPTER 2
RESOURCE–BASED VIEW
The RESOURCE–BASED VIEW (RBV)

Aloha Airlines Case Analysis Essay
1. AIRCRAFT MISHAP TIMELINE
On 28 April 1988, Aloha Airlines Flight 243, a Boeing 747 based out of Honolulu International
Airport, Hawaii, began operations on what was scheduled for six inter–island flights. The First
Officer checked in with Aloha Airlines Flight Operations about 5:00am followed by the Captain
shortly after. The aircraft log was signed off and released for flight with no open write–ups. They
both completed pre–departure duties and proceeded to the aircraft. All pre–flight preparations were
performed in the crew compartment and a visual external aircraft inspection was performed. The
first officer was pleased with the aircraft after the walk–around and deemed it "Ready for flight".
The aircrew flew three round trip ... Show more content on Helpwriting.net ...
The Captain immediately took the controls of the aircraft. All three flight crew members including
the air traffic controller, put on their oxygen masks. As the aircrew looked back they could see that
the cockpit door missing and they could see blue sky through the hole in the aircraft.
The aircraft was to some extent unstable and was responding to flight control inputs. Captain
immediately began a rapid emergency descent towards Kahului airport on the island of Maui. The
First Officer began calling Air Traffic Control (ATC) to report the flight divert and the state of
emergency. The First Officer could not hear an ATC reply due to the high noise of air blowing
through the crew compartment and cabin. On approach, the First Officer swapped over to the tower
radio frequency and made contact with ATC.
The tower dispatched the emergency response to the runway. The aircraft continued to approach the
airport at an appropriate and safe speed although the flight controls felt sluggish. The aircrew stated
that the controls felt "loose" with the aircraft rolling left and right. The gear was selected down and
the main gear down position light illuminated. The nose gear light did not illuminate. A manual
extension of the nose gear was performed but the gear light did not illuminate. The gear unsafe light
did not extinguish. Due to these indications the aircrew was given the impression that they would be
landing without the

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