A look at what's in store for Publishers in 2017 as they navigate through the entire publishing value chain. Read all about it!!!

1. 10
POINTS FOR
PUBLISHERS
TO FOCUS
ON
IN 2017
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2. Effective use of keywords & targeted
book marketing
MARKETING
4INCREASING VISIBILITY
4AUTOMATION
4SOCIAL MEDIA
Marketing automation drives a 14.5
percent increase in sales productivity
Social media AD spending is likely
to exceed $35 billion in 2017
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

3. 4Mobile Learning on the rise
480% of internet users own a Smart phone
4Mobile users cite adaptability, flexibility and
instant access via apps
4Demand for interactive material and
multi-lingual text
GOING MOBILE
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

4. 4Better market insights
4Excellent guide to which books to push
in the marketplace
4Superior analytics
CONSUMER BEHAVIOR
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

5. 456% of publishers concerned about
quality of content
4Errors caused by automated digital
conversion
4Publishers should focus on
quality of output
QUALITY CONTROL
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

6. 4Changing Political landscape
4Election of Donald Trump & Brexit makes
2017 an uncertain market
4Publishers should focus on new rights
acquisition
SECURING NEW RIGHTS
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

7. 4The Chinese state-owned publishing Zhejiang
Publishing United Group became the fifth Chinese
publisher in the global top 50
4By 2020, it's estimated that India's literacy level is
projected to reach 90%, providing new opportunities
for publishers
GROWING INDO-CHINA INFLUENCE
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

8. MORE MULTI-MEDIA INVESTMENT
4Research shows that people are 64%-80%
more likely to buy a product after watching a
video about it
4Audiobooks sales in the U.S. and Canada jumped
21% in 2015 from the previous year
4Better audience engagement and higher
retention rate
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

9. GO BEYOND DIGITAL
4More focus on Augmented Reality and Virtual Reality
4Pokemon Go, was a sensation in 2016, with an estimated
500 Million downloads
4Formats present opportunities for publishers due to
immersive storytelling and an interactive experience
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

10. 4Publishers seek to bring overhead expenditures down
4Streamline editorial and production process
4Simplify production workflow
4Lower costs for better ROI
MORE PUBLISHING PLATFORMS
POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710

11. 4Bookstores sales rose 2.5% in 2015,
marking the first time since 2007
that sales in the sector were up
4Sales rose more than 10% from
2015 than in 2014
4Larger number of independent
book stores have contributed to
these sales
RISE OF INDEPENDENT
BOOK STORES
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POINTS FOR
PUBLISHERS TO
FOCUS ON
IN 201710