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Music videos tend to include lots of close-ups
 of the artist, as well as long shots and mid
 shots. These are used to emphasise the
 artist, location and emotion of the song.
The movement of the camera is used to follow
 and trace the artist or band. These include
 tilts, pans, tracking and crane shots.
Quick cuts are used very often in music videos.
 This is to keep the audience interested and
 these cuts are usually done to the beat of
 the song; therefore making viewing the
 music video pleasurable and interesting.
The mise-en-scene in a music video sets the ideology of the genre
   of music and the type of performer that will feature in the video.
Props are constantly used in music videos, and these tend to reflect
   the type of music genre the video is. For example, in HipHop or
   R’n’B videos, there tends to be a common use of fast cars, or
   some type of technology. Props are also used in order to provide
   intertextual references, for example in a lot of Eminem’s
   videos, he provides several intertextual references of tv shows
   and other celebrities to entertain his audience while they are
   enjoying the song.
Product placement can also be used widely in many HipHop or rap
   videos, usually it being a brand of phone or car being obviously
   pointed out by the camera.
Locations are another aspect of mise-en-scene which can enhance
   the quality of the video, or location can be made up using a
   green screen. The use of green screen in many music videos
   makes the location exciting and more imaginative.
 Costume is also very important in music videos and in pop videos
   you are likely to see the artist wearing something colourful and
   eye-catching, to attract the audience.
The narrative of a music video portrays a
 ‘story’ to the audience. The director brings
 together all the props, location and editing
 and camera shots to enhance and emphasise
 the narrative of the video.
The lyrics are being enhanced by the narrative
 and the lyrics help the audience to make
 sense of this story.

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Conventions of a music video

  • 1.
  • 2. Music videos tend to include lots of close-ups of the artist, as well as long shots and mid shots. These are used to emphasise the artist, location and emotion of the song. The movement of the camera is used to follow and trace the artist or band. These include tilts, pans, tracking and crane shots.
  • 3. Quick cuts are used very often in music videos. This is to keep the audience interested and these cuts are usually done to the beat of the song; therefore making viewing the music video pleasurable and interesting.
  • 4. The mise-en-scene in a music video sets the ideology of the genre of music and the type of performer that will feature in the video. Props are constantly used in music videos, and these tend to reflect the type of music genre the video is. For example, in HipHop or R’n’B videos, there tends to be a common use of fast cars, or some type of technology. Props are also used in order to provide intertextual references, for example in a lot of Eminem’s videos, he provides several intertextual references of tv shows and other celebrities to entertain his audience while they are enjoying the song. Product placement can also be used widely in many HipHop or rap videos, usually it being a brand of phone or car being obviously pointed out by the camera. Locations are another aspect of mise-en-scene which can enhance the quality of the video, or location can be made up using a green screen. The use of green screen in many music videos makes the location exciting and more imaginative. Costume is also very important in music videos and in pop videos you are likely to see the artist wearing something colourful and eye-catching, to attract the audience.
  • 5. The narrative of a music video portrays a ‘story’ to the audience. The director brings together all the props, location and editing and camera shots to enhance and emphasise the narrative of the video. The lyrics are being enhanced by the narrative and the lyrics help the audience to make sense of this story.