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  1. 1. ALK Productions <br />Stephen Antrobus Beki Lavelle Aristote Kabemba <br />The Brief : The Streets – Dry Your eyes<br />A cover for its release as part of a digipack. <br />A magazine advertisement for the digipack. <br />
  2. 2. Genre <br /> The song ‘Dry your eyes’ falls into the genre of alternative hip hop/R&B. The conventions of this genre are:<br />Editing to match the rhythm of the music.<br />Mise on scene to match the genre<br /> Special effects<br />Narrative matches the genre of the music<br />Lip syncing<br />Stephen Antrobus<br />
  3. 3. Tinchy Stryder – Never Leave You<br /> Camera Work <br /><ul><li> This is an example of the different types of camera shots; this is a close up shot. </li></ul>The close up shot allows us to see the artist in detail and also allows the audience to connect to the artist. <br /><ul><li> This shot on the right is a extreme long shot. This shot also highlights the use of special effects and allows us to see the whole set.</li></ul>Stephen Antrobus<br />
  4. 4. Never Leave you.. Special Effects<br /><ul><li>There are many special effects used in this video, for example: the fading effect used on the artist so she fades into the picture.
  5. 5. This shot uses a negative special effect and also breaks the principal of thirds.</li></ul>Stephen Antrobus<br />
  6. 6. 50 Cent- I Get Money<br /><ul><li>Props and customs in the video relate to the lyrics
  7. 7. Lots of colour are also used in the video
  8. 8. The camera is mostly eye level
  9. 9. The main artist stands out</li></ul>Screen print from 50 Cent- I Get Money music video. It relates to the lyrics and the message he is trying to portray, which is: I have money and you don’t.<br />The above screen-print is used to introduce the artist at the start of the video. <br />AristoteKabemba<br />
  10. 10. Editing is used to highlight the key polaroids by panning across and zooming in. This Polaroid is unique to others as the sound present in the scene can be heard, however in the background the song still continues.<br /> <br />Kanye West – Through The Wire<br /><ul><li>This video moves the narrative along by the use of moving polaroids</li></ul>This use of editing makes the video more personal and may allow the viewers to relate to the artist <br /><ul><li>This Polaroid is unique to others as the sound present in the scene can be heard. </li></ul> <br />Beki Lavelle<br />
  11. 11. The general editing changes from the different polaroids to a variety of jump cuts that match the rhythm of the song.<br />Beki Lavelle<br />
  12. 12. Target Audience<br /><ul><li>Aimed at people aged 13-30
  13. 13. Both genders
  14. 14. YouTube
  15. 15. TV
  16. 16. Magazines
  17. 17. Poster
  18. 18. Newspaper advertisement
  19. 19. Yahoo Music
  20. 20. Internet, magazine and television are popular media products amongst our audience.</li></ul>The audience expects a lot of special effects for this genre.<br />
  21. 21. Beki Lavelle<br />
  22. 22. Beki Lavelle<br />
  23. 23. Beki Lavelle<br />
  24. 24. Beki Lavelle<br />
  25. 25. Beki Lavelle<br />
  26. 26. Influences towards our video<br /><ul><li>The pie chart that shows more people prefer this genre of music to include a story in the music video.
  27. 27. Our genre conventions rely heavily on special effects, however it may be interesting to break the conventions.
  28. 28. We also plan touse a variety of different camera shots,Including long, medium and close up shots.
  29. 29. Results show that black and white videos are popular; this will be considered when producing our video.</li>