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Building a Successful Social Games Distribution Strategy on Facebook Hussein Fazal CEO – AdParlor Inc. www.adparlor.com
Facebook Virality
Is crazy growth still possible?
Yes – but it is a LOT harder FREE vs. PAID
Free Application Growth Strategies 1. Take advantage of remaining virality 2. Internal cross-promotion – i.e. zynga, crowdstar, sony…
Free Application Growth Strategies 3. Cross-promo bars – applifier, appstrip, vip games, igapi 4. Direct cross promotional deals
Paid Application Growth Strategies Buy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads
Paid Application Growth Strategies
Facebook Ads • Go direct to Facebook to test and learn • When you are ready to ramp up, use an Ads API Vendor - CPI Pricing Model - Conversion Tracking - Dynamic Ad/Bid Optimization
Off Facebook Promotion • Haven’t seen much success in Display and Search advertising • Try something new – i.e Ubisoft ran a trailer on CBS for CSI
Where are we now? Let’s Chat. Adam Boyden President - Conduit Josh Burns Associate Director, Products – 6waves Dan Hart Chief Revenue Officer – Arkadium, Inc. Randall Lloyd Managing Director of North America – Brighter Option Patrick Toland US Managing Director – TBG Digital Hussein Fazal CEO – AdParlor (moderator)

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Hussein Fazal Presentation

  • 1. Building a Successful Social Games Distribution Strategy on Facebook Hussein Fazal CEO – AdParlor Inc. www.adparlor.com
  • 3. Is crazy growth still possible?
  • 4. Yes – but it is a LOT harder FREE vs. PAID
  • 5. Free Application Growth Strategies 1. Take advantage of remaining virality 2. Internal cross-promotion – i.e. zynga, crowdstar, sony…
  • 6. Free Application Growth Strategies 3. Cross-promo bars – applifier, appstrip, vip games, igapi 4. Direct cross promotional deals
  • 7. Paid Application Growth Strategies Buy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads
  • 9. Facebook Ads • Go direct to Facebook to test and learn • When you are ready to ramp up, use an Ads API Vendor - CPI Pricing Model - Conversion Tracking - Dynamic Ad/Bid Optimization
  • 10. Off Facebook Promotion • Haven’t seen much success in Display and Search advertising • Try something new – i.e Ubisoft ran a trailer on CBS for CSI
  • 11. Where are we now? Let’s Chat. Adam Boyden President - Conduit Josh Burns Associate Director, Products – 6waves Dan Hart Chief Revenue Officer – Arkadium, Inc. Randall Lloyd Managing Director of North America – Brighter Option Patrick Toland US Managing Director – TBG Digital Hussein Fazal CEO – AdParlor (moderator)