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Socialize: Monetizing Social Media - Hussein Fazal

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Building a Successful Social Games Distribution Strategy on Facebook

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Socialize: Monetizing Social Media - Hussein Fazal

  1. 1. SOCIALIZE<br />Building a Successful Social Games <br />Distribution Strategy on Facebook<br />Hussein Fazal<br />CEO - AdParlor<br />www.adparlor.com<br />
  2. 2. Facebook Virality<br />
  3. 3. Is crazy growth still possible?<br />
  4. 4. Yes – but it is a LOT harder<br />FREE vs. PAID <br />
  5. 5. Free Application Growth Strategies<br />Take advantage of remaining virality<br />Internal cross-promotion – i.e. zynga, crowdstar, sony…<br />
  6. 6. Free Application Growth Strategies<br />3. Cross-promo bars – applifier, appstrip, vip games, igapi<br />4. Direct cross promotional deals<br />
  7. 7. Paid Application Growth Strategies<br />Buy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads<br />
  8. 8. Paid Application Growth Strategies<br />
  9. 9. Facebook Ads<br /><ul><li>Go direct to Facebook to test and learn
  10. 10. When you are ready to ramp up, use an Ads API Vendor
  11. 11. CPI Pricing Model
  12. 12. Conversion Tracking
  13. 13. Dynamic Ad/Bid Optimization</li></li></ul><li>Off Facebook Promotion<br /><ul><li>Haven’t seen much success in Display and Search advertising
  14. 14. Try something new – i.eUbisoft ran a trailer on CBS for CSI</li></li></ul><li>Where are we now? Let’s Chat.<br />JOHN GETZE <br />VP of Marketing, Casual Collective<br />Hit Game: Backyard Monsters – 4 Million MAU High<br />NATHON GUNN <br />CEO, Social Game Universe<br />Cross Promo Tool: IGAPI<br />WILSON KRIEGEL <br />Chief Revenue Officer, OMGPOP<br />Hit Game: Cupcake Corner – 1.7 Million MAU High<br />SIMON MANSELL <br />CEO, TBG Digital<br />Ads API Partner: One Media Manager<br />HUSSEIN FAZAL <br />CEO, AdParlor(moderator)<br />Ads API Partner: Over half a billion daily impressions<br />

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