Socialize: Monetizing Social Media - Gib Olander


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Mobile, Social & Local: The 3-Way Intersection of Future Commerce

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Socialize: Monetizing Social Media - Gib Olander

  1. 1. Gib Olander <br />Location Services: The New Local Search?The What, Where, Who and When of LBS <br />
  2. 2. Finding the What & Where<br />
  3. 3. Moving to Finding the What & Where like this<br />@localeze @golander59<br />
  4. 4. Finding what & where with the help of people who were /are there (social)<br />
  5. 5. Today Finding the What & Where with context of Who<br />
  6. 6. when matters : It can change relevancy (location)<br />
  7. 7. Finding What, Where with the context of Who & When<br />@localeze @golander59<br />
  8. 8. Why is this important?<br />People expect to buy within:<br />1 hour – mobile Internet<br />7 days – PC search <br />** Dennis Glavin MSN mobile <br />By 2011, 80% of Mobile Devices<br />will have GPS – iSuppli 7.19.10<br />60% of mobile internet usage is spent on social networking <br />(Ground Truth)<br /><br />6,000 LBS apps are available on the iPhone Michael Metcalf Y!<br />Apple has paid out over 2 billion dollars to developers <br />*Steve Jobs TechCrunch 3/3/11<br />@localeze @golander59<br />
  9. 9. Business Identity: until now, this was enough<br />@localeze @golander59<br />
  10. 10. a Business Identity – Today?<br />3/30/11<br />Jims Electronics<br />111 S Weber RdBolingbrook, IL 60490 <br />630-771-9378 <br />Additional Information <br />Brands - General Electrical: Sony <br />Brands - Cameras: Nikon, Kodak, Olympus <br />Brands - Lighting: Philips lighting <br />Equipment, Hardware & Accessories:Tvs, Mp3 players, Ipods, Camcorders, Digital cameras, Computers, Printers <br />Brands - Office Electronics: Canon <br />Brands - Car Electronics:Xm, Boston acoustics, Garmin, Pioneer <br />Brands - Home Audio: Bose <br />Brands - Home Entertainment: Hitachi, Jvc, Lg, Onkyo, Panasonic, Philips, Samsung, Sharp, Sony, Tivo, Toshiba <br />Products: Televisions, Mp3 players, Gps, Computers, Laptops <br />Brands - Electronics: Apple, Bose, Boston acoustics, Canon, Compaq, Garmin, Hp, Hitachi, Jvc, Kodak, Lg, Microsoft, Nikon, Olympus, Panasonic, Pioneer, Samsung, Sharp, Tivo, Toshiba <br />Brands - Computers:Ipods, Apple, Compaq, Hewlett packard<br />Categories: Electronics - equipment & services, Electronics - dealers, Electronic equipment & supplies, Electronic equipment & supplies service & repair, Electronics <br />Name, Address, Phone (NAP) + C<br />Is a Business Identity plus a category<br />10<br />
  11. 11. A Searchable Identity used to be this<br />3/30/11<br />11<br />
  12. 12. Sources of Local Business InformationCombined Media Usage<br />Consumers are increasingly using more sources to find local information and content<br />Sources of Local Business Information YOY Comparison<br />(combined Primary and Secondary)<br />+19%<br />+8%<br />+9%<br />+15%<br />-9%<br />-6%<br />+40%<br />+28%<br />Source: 15miles Local Search Usage Study conducted in partnership with comScore Inc., August 2010<br />
  13. 13. Establish your online identity: it anchors your customers’ experience<br />NAP Holds all this content together<br />
  14. 14. fragmentation<br />@localeze @golander59<br />
  15. 15. Identity fragmentation<br />
  16. 16. YESTERDAY’S LOCATION-BASED ADVERTISING <br />Follow the <br />Content !<br />@localeze @golander59<br />
  17. 17. Social & MobilE & Local collide in your customers’ hand<br /><ul><li>32% of SMBs said they used Facebook Places to promote their business
  18. 18. 12% said they plan to use Facebook Places in the coming months
  19. 19. 70% said they used for promotions – that number is up 50% compared to last year and beats Google, which is being used by 66%</li></ul>60% of mobile internet usage is spent on social networking <br />(Ground Truth)<br />MerchantCircle Merchant Confidence Index Survey<br />Methodology: 8,500 U.S. SMBs surveyed online between Jan. 22 and Feb. 3, 2011. Results were released Feb. 15, 2011.<br />
  20. 20. Time sensitive ad products hit the Mobile market<br />GROUPON 2.0 & foursquare 3.0<br />
  21. 21. 3/30/11<br />Spatial Networks and Social Networks Working together<br />About 3.8 check-ins per person! <br />@localeze @golander59<br />
  22. 22. Brands are taking advantage of 4sq<br />3/30/11<br />@localeze @golander59<br />
  23. 23. Tips can influence purchases<br />3/30/11<br />@localeze @golander59<br />
  24. 24. DON’T FORGET…<br />…Mobile, Local and Social are happening now!<br />If your identity isn’t established, you don’t exist<br />Enable your clients to create and share great discovery content.<br />Have one consistent and pervasive NAP<br />Recognize your spatial network and be aware of time as a relevancy factor<br />@localeze @golander59<br />
  25. 25. 3/30/11<br />CONTACT INFORMATION<br /> <br />Gib Olander| Vice President of Market Development | Localeze<br />200 S Wacker Dr., 35th Floor | Chicago, IL 60606 Office: 312-924-3011 |<br />@golander59<br />@localeze @golander59<br />Confidential<br />