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Dennis Yu - SMO to Go: Where do Mobile and Social Meet?

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Dennis Yu - SMO to Go: Where do Mobile and Social Meet?

  1. 1. EdgeRank Dennis Yu
  2. 2. What is EdgeRank and How does it work? <ul><ul><li>#NFO </li></ul></ul><ul><ul><li>#BWENY </li></ul></ul><ul><ul><li>@DennisYu </li></ul></ul>
  3. 3. Affinity – Weight – Time Decay
  4. 4. Affinity – Weight – Time Decay Comment Share Photo Video Wall Post Like
  5. 5. Affinity – Weight – Time Decay
  6. 7. User User Profile Increases News feed impressions 3 6 7 2 5 More interaction increases Feedback % 1 Friends User likes the page Get on the News Feed Get on Facebook Suggested Pages New Feeds Optimization 4
  7. 8. R = 0.96 Lady Gaga Barack Obama Rihanna Period: 4/21 – 5/21/2011 Top 24 Facebook Pages
  8. 9. Gordmans
  9. 10. Lane Bryant
  10. 11. More Interactions, More News Feed Coverage
  11. 12. <ul><li>70% of interactions on a post occur within one hour </li></ul><ul><li>Even more so on larger pages </li></ul>Bigger brands have earlier frequency
  12. 15. Thank you! Dennis Yu http://www.linkedin.com/in/dennisyu facebook.com/dennisyu twitter.com/dennisyu dennis-yu.com

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