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Is Twitter an
   Individual Mass
Communication Medium?
  Helga Wiesenhofer, Martin Ebner, Walther Nagler
Technology enhanced Learning




http://flickr.com/photos/powerbooktrance/289992273//
uLearning and m-Learning




http://www.flickr.com/photos/sovietuk/141381675
Twitter grows 1382%
                                               within one year




http://flickr.com/photos/nettsu/136...
What are we doing?




107% Learning




                -96% Sex
What are we doing?




57% Leisure




              -95% Money
Twitter Stream
at ED-Media2008
Research Question:
                                       Can we find an appropriate




http://flickr.com/photos/nettsu/1...
Basic communication forms
                                                     (Littlejohn, 1992)



    
        Interpe...
Basic Transmission Model
The field-schema of Mass
 Communication (Maletzke, 1963)
Model Adaption to Twitter (1)

Adaption to the definition of mass communication:


    Messages (Tweets) are sent public ...
Model Adaption to Twitter (2)


    Interpersonal Communication → Directed Tweets


    Group Communication → within a g...
Model Adaption to Twitter (3)
Conclusion

compatibility between traditional
communication models and Twitter



Tweets are public, indirect
and unilater...
Unlike traditional
    media like TV, radio
    and newspaper Twitter
    offers the possibility of an
    individual mass...
SOCIAL LEARNING
Computer and Information Services
  Graz University of Technology



   Walther Nagler, Martin Ebner
     ...
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Is Twitter an Individual Mass Communication Medium?

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Presentation at SITE 2010 Conference (http://site.aace.org/conf/)

Published in: Education

Is Twitter an Individual Mass Communication Medium?

  1. 1. Is Twitter an Individual Mass Communication Medium? Helga Wiesenhofer, Martin Ebner, Walther Nagler
  2. 2. Technology enhanced Learning http://flickr.com/photos/powerbooktrance/289992273//
  3. 3. uLearning and m-Learning http://www.flickr.com/photos/sovietuk/141381675
  4. 4. Twitter grows 1382% within one year http://flickr.com/photos/nettsu/1365343292/
  5. 5. What are we doing? 107% Learning -96% Sex
  6. 6. What are we doing? 57% Leisure -95% Money
  7. 7. Twitter Stream at ED-Media2008
  8. 8. Research Question: Can we find an appropriate http://flickr.com/photos/nettsu/1365343292/
  9. 9. Basic communication forms (Littlejohn, 1992)  Interpersonal communication (face to face)  Group communication (more than two persons)  Organisational communication (in large cooperative networks)  Mass communication (public and mediated communication) http://www.flickr.com/photos/nuagedenuit/276092250
  10. 10. Basic Transmission Model
  11. 11. The field-schema of Mass Communication (Maletzke, 1963)
  12. 12. Model Adaption to Twitter (1) Adaption to the definition of mass communication:  Messages (Tweets) are sent public by different communicators (Twitter users) through a medium (Twitter application) to different receivers (Followers/public timeline)  Tweets are indirect and unidirectional for an undefined public
  13. 13. Model Adaption to Twitter (2)  Interpersonal Communication → Directed Tweets  Group Communication → within a group of followers  Organisational Communication → Tweets outside a group of followers  Mass Communication → Tweets in general
  14. 14. Model Adaption to Twitter (3)
  15. 15. Conclusion compatibility between traditional communication models and Twitter Tweets are public, indirect and unilateral and get through an electronic medium to an undefined audience Twitter enables mass communication
  16. 16. Unlike traditional media like TV, radio and newspaper Twitter offers the possibility of an individual mass communication media http://www.flickr.com/photos/161/
  17. 17. SOCIAL LEARNING Computer and Information Services Graz University of Technology Walther Nagler, Martin Ebner @walthern, @mebner http://elearning.tugraz.at http://elearningblog.tugraz.at

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