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"Sensing-as-a-Service" 
- An IOT Service Provider's Perspectives - 
Dr. Mazlan Abbas 
CEO, REDtone IOT 
“Connected 
Commun...
Agenda 
• Change is Inevitable Because The World is Getting Smarter 
• Why We Need Smarter Things? 
• Monetizing the Data ...
More Connected Devices Than People 
6.3 Billion 
6.8 Billion 
7.2 Billion 
7.6 Billion 
500 Million 
12.5 Billion 
25 Bill...
Building a Smarter World 
Increased Value 
Disrupting Value Chains 
Co-opetition 
Expanded Boundaries
IOT Poses A New Set of Strategic Choices 
How value is created and captured? 
How the amount of new (and sensitive) data 
...
The Need to Connect Assets/Objects/Things 
Knowing our Assets – Typical Questions 
What 
condition is 
my goods. 
Who is a...
What Are Smart, Connected Products (Things)? 
Physical Components - comprise the product’s mechanical and 
electrical part...
What Can Smart, Connected Things Do? 
Monitoring 
Control 
Op-mize 
Autonomy
Capabilities of Smart & Connected Things 
• The product’s condition 
• The external environment 
• The product’s operation...
44x 
2009 
800,000 petabytes 
2020 
as much Data and Content 35 zettabytes 
Over Coming Decade 
80% Of world’s data 
is un...
Monetizing the Sensor Data 
New Source of Revenue Growth
Wisdom 
Knowledge 
Information 
Data 
More 
Important 
Less 
Important 
Evaluated understanding 
Appreciation of 
Answers ...
Let’s Start with a Blank Template 
Wisdom 
Evaluated understanding 
Understanding 
Appreciation of “why” 
Knowledge 
Answe...
Example – Smart Parking 
Wisdom 
Evaluated understanding 
NA 
Understanding 
Appreciation of “why” 
Why this parking area ...
Example – Hajj & Umrah 
Wisdom 
Evaluated understanding 
NA 
Understanding 
Appreciation of “why” 
Why people have problem...
Smart Cities 
1. Smart Parking 
2. Structural Health 
3. Noise Urban Maps 
4. Traffic Congestion 
5. Smart Lighting 
6. Wa...
WHAT IF – we can create Compound Applications across industries?
Compound Applications
The New Meaning for “SaaS” 
SENSING-AS-A-SERVICE
Sensor Classification Scheme Based on Ownership 
All personal items, such as mobile phones, 
wrist watches, spectacles, la...
iot! 
Connect & 
Aggregate! Quantify! Transform! 
IOT Platform & 
Cloud 
Actionable 
Insights 
Business Process 
Integrati...
IOT Technology Stack 
PRODUCT CLOUD 
Smart IOT Applications 
Rules/Analytics Engine 
Application Platform 
Product Data Da...
Sensing-as-a-Service : The New IOT Business Model 
Sensors and Sensor Owners 
(Personal, Private, Public & 
Commercial) 
I...
Commercial IOT sensors on lamp posts across the city. 
(Example) 
Gathering temperature, light, pressure, humidity and pol...
Sensing-as-a-Service – Smart Environment 
Commercial Data Sensor 
Owners 
With localized analytics 
iot! 
With aggregated ...
Benefits of 
SENSING-AS-A-SERVICE
Harnessing the 
of the Application Developers
Participatory Sensing - “Rapid deployment”
Built-in Cloud Services – “Pay-per-Use” or 
“Subscription-based”
REUSE
Reduction of Data Acquisition Cost – “Sustainable Business 
Model”
Collect Data Previously Unavailable – “Assist scientific 
community or survey activities”
Getting Insights via Crowdsensing
Smartphone as Your “Sensing Assistant” 
Sensors: 
• Camera – “Eyes” 
• Audio – “Ears” 
• Accelerometer – 
“Speed” 
• GPS –...
NoiseTube – Crowdsourcing of Pollution Data Using 
Smartphones. What Motivates? 
• Citizens and Communities concerned with...
CrowdMag 
1. Combining it with magnetic data from other sources, we hope to create near-real-time 
models of Earth's time ...
Life-Logging 
The 150 Days 
of My Life
FROM 
SMART 
PARKING 
TO 
SMART 
CITY
30% of all traffic in the average city center is 
searching for an available parking spot. 
Reduce the motorist 
frustrati...
Environmental 
Monitoring 
2000 Sensors 
Santander 
Testbed 
Outdoor Parking 
Management 
400 parking sensors 
Mobile 
Env...
Crea-ng 
an 
IOT 
Eco-­‐System 
for 
Malaysia 
(Smart 
City) 
Why Smart City? 
1. Due to scale and heterogeneity of 
the e...
Summary 
1. No longer an infrastructure game alone 
– Software and Apps 
2. IoT Adoption - Technology might not be the 
st...
THANK YOU 
People wants to get connected too! Not only Things! 
EMAIL: mazlan.abbas@redtone.com TWITTER: mazlan_abbas 
FAC...
Sensing-as-a-Service - An IoT Service Provider's Perspectives
Sensing-as-a-Service - An IoT Service Provider's Perspectives
Sensing-as-a-Service - An IoT Service Provider's Perspectives
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Sensing-as-a-Service - An IoT Service Provider's Perspectives

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UM-MCMC Connected Communities and Internet of Things (IoT): Building Value through Visibility
at Universiti Malaya (UM)
Wednesday, December 10, 2014 from 8:00 AM to 4:00 PM (MYT)
Kuala Lumpur, Malaysia

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Sensing-as-a-Service - An IoT Service Provider's Perspectives

  1. 1. "Sensing-as-a-Service" - An IOT Service Provider's Perspectives - Dr. Mazlan Abbas CEO, REDtone IOT “Connected Communi-es and Internet of Things: Bringing Value Through Visibility”, 10th Dec. 2014, Universi- Malaya
  2. 2. Agenda • Change is Inevitable Because The World is Getting Smarter • Why We Need Smarter Things? • Monetizing the Data – The New Source of Revenue Growth • Sensing-as-a-Service – The New Business Model • The Importance of an IoT Eco-System • Summary
  3. 3. More Connected Devices Than People 6.3 Billion 6.8 Billion 7.2 Billion 7.6 Billion 500 Million 12.5 Billion 25 Billion 50 Billion World Population Connected Devices Connected Devices Per Person 0.08 1.84 3.47 6.58 2003 2010 2015 2020 More connected devices than people [Source: Cisco IBSG, April 2011]
  4. 4. Building a Smarter World Increased Value Disrupting Value Chains Co-opetition Expanded Boundaries
  5. 5. IOT Poses A New Set of Strategic Choices How value is created and captured? How the amount of new (and sensitive) data is utilized and managed? How relationships with traditional business partners such as channels are redefined? What roles companies should play as industry boundaries are expanded?
  6. 6. The Need to Connect Assets/Objects/Things Knowing our Assets – Typical Questions What condition is my goods. Who is a better and safer bus driver? How reduce my electricity bill? Where can I park? When is my next train? Why my items are not selling? What IF we can connect ALL these assets and get the answers to ALL these questions?
  7. 7. What Are Smart, Connected Products (Things)? Physical Components - comprise the product’s mechanical and electrical parts. Smart Components - amplify the capabilities and value of the physical components Connectivity Components - amplifies the capabilities and value of the smart components and enables some of them to exist outside the physical product itself.
  8. 8. What Can Smart, Connected Things Do? Monitoring Control Op-mize Autonomy
  9. 9. Capabilities of Smart & Connected Things • The product’s condition • The external environment • The product’s operations and usage Monitoring Control• Control of product functions • Personalization of the user experience Optimization• Enhance product performance • Allow predictive diagnostics, service and repair • Autonomous product operation • Self-coordination operation with other products • Autonomous product enhancement and personalization • Self-diagnosis and service Autonomous
  10. 10. 44x 2009 800,000 petabytes 2020 as much Data and Content 35 zettabytes Over Coming Decade 80% Of world’s data is unstructured
  11. 11. Monetizing the Sensor Data New Source of Revenue Growth
  12. 12. Wisdom Knowledge Information Data More Important Less Important Evaluated understanding Appreciation of Answers to questions. Symbols Understanding Answers to questions Value is Created By Making Sense of Data WHO WHY HOW WHAT WHERE WHEN
  13. 13. Let’s Start with a Blank Template Wisdom Evaluated understanding Understanding Appreciation of “why” Knowledge Answers to “how” questions Information Answers to “who”, “what”, “where” and “when” questions Data Symbols Empty (0), Full (1) Value Who Benefits? – Determine the Stakeholders
  14. 14. Example – Smart Parking Wisdom Evaluated understanding NA Understanding Appreciation of “why” Why this parking area is not fully occupied? Knowledge Answers to “how” questions How to implement a tiered charging? How to find “overstayed” vehicles? Information Answers to “who”, “what”, “where” and “when” questions Who park at this lot? What kind of vehicle? Where is the empty parking lot? When is peak period? Data Symbols Empty (0), Full (1) Value Who Benefits? - Citizens / Parking Operators / City Council / Shops
  15. 15. Example – Hajj & Umrah Wisdom Evaluated understanding NA Understanding Appreciation of “why” Why people have problems finding their residence? Why can’t Pilgrims reach on time? Knowledge Answers to “how” questions How to make the transport more efficient? How to find the missing Pilgrims? How to move Pilgrims faster? Information Answers to “who”, “what”, “where” and “when” questions Who is missing? What happen to the transport? Where is the pilgrim? Where is the exit door? When is peak period? Data Symbols ID (0), Residence (1), Transport (2), Location (3) Value Who Benefits? – Pilgrims, Pilgrim Operators, Mosques, Macca, Medina, etc
  16. 16. Smart Cities 1. Smart Parking 2. Structural Health 3. Noise Urban Maps 4. Traffic Congestion 5. Smart Lighting 6. Waste Management 7. Intelligent Transportation Systems IOT Applications Smart Environment 8. Forest Fire Detection 9. Air Pollution 10. Landslide and Avalanche Prevention 11. Earthquake Early Detection Smart Meter 12. Water Quality 13. Water Leakages 14. River Floods Smart Metering 15. Smart Grid 16. Tank Level 17. Photovoltaic Installations 18. Water Flow 19. Silos Stock Calculation Security & Emergencies 20. Perimeter Access Central 21. Liquid Presence 22. Radiation Levels 23. Explosive and Hazardous gases Retail 24. Supply Chain Control 25. NFC Payment 26. Intelligent Shopping Application 27. Smart Product Management Logistics 28. Quality of Shipment Conditions 29. Item Location 30. Storage Incompatibility Detection 31. Fleet Tracking Industrial Control 32. M2M Applications 33. Indoor Air Quality 34. Temperature Monitoring 35. Ozone Presence 36. Indoor Location 37. Vehicle Auto-diagnosis Smart Agriculture 38. Wine Quality Enhancing 39. Green Houses 40. Golf Courses 41. Meteorological Station Network 42. Compost eHealth 50. Fall detection 51. Medical Fridges 52. Sportsmen Care 53. Patients Surveillance 54. Ultraviolet Radiation Domotic & Home Automation 46. Energy and Water Use 47. Remote Control Appliances 48. Intrusion Detection Systems 49. Art and Goods Preservation Smart Animal Farming 43. Offspring Care 44. Animal Tracking 45. Toxic Gas Levels [Reference: http://www.libelium.com/top_50_iot_sensor_applications_ranking ] IOT Ecosystem Sensors Networks Cloud Analy-cs Applica-ons
  17. 17. WHAT IF – we can create Compound Applications across industries?
  18. 18. Compound Applications
  19. 19. The New Meaning for “SaaS” SENSING-AS-A-SERVICE
  20. 20. Sensor Classification Scheme Based on Ownership All personal items, such as mobile phones, wrist watches, spectacles, laptops, soft drinks, food items and household items, such as televisions, cameras, microwaves, washing machines, etc Private business organization has the right to take the decision whether to publish the sensors attached to those items to the cloud or not. Public infrastructure such as bridges, roads, parks, etc. All the sensors deployed by the government will be published in the cloud depending on government policies. Business entities who deploy and manage sensors by themselves by keeping ownership. They earn by publishing the sensors and sensor data they own through sensor publishers. Personal and Households Commercial Sensor Data Providers Organizations PrivatePublic [Source: “Sensing as a Service Model for Smart Cities Supported by Internet of Things”, Charith Perera et. al., Transactions on Emerging Telecommunications Technology, 2014]
  21. 21. iot! Connect & Aggregate! Quantify! Transform! IOT Platform & Cloud Actionable Insights Business Process Integration Improved Performance Reduced Costs Create Innovative Products New Revenue Streams
  22. 22. IOT Technology Stack PRODUCT CLOUD Smart IOT Applications Rules/Analytics Engine Application Platform Product Data Database CONNECTIVITY Network Communication Product Software Product Hardware Identity and Security External Information Sources Integration with Business Systems PRODUCT [Reference: How Smart, Connected Products Are Transforming Competition, Harvard Business Review, Nov. 2014]
  23. 23. Sensing-as-a-Service : The New IOT Business Model Sensors and Sensor Owners (Personal, Private, Public & Commercial) IOT Applications / Developers With localized analytics With aggregated analytics IOT Example Apps: Smart city Smart environment Security Smart Metering Smart Agriculture IOT Middleware Customers & Decision Makers iot! (With Computation, Storage and Analytics) Corporations Government Citizens
  24. 24. Commercial IOT sensors on lamp posts across the city. (Example) Gathering temperature, light, pressure, humidity and pollution. One scenario could be as such: • The city would pay for access to the light sensors in order to decide when to turn on and off the street lights • A university may want access to the pollution information for research purposes for a limited period • The weather department would want the temperature and pressure data • The street town council center would want the temperature and humidity data for planning during rough weather
  25. 25. Sensing-as-a-Service – Smart Environment Commercial Data Sensor Owners With localized analytics iot! With aggregated analytics City University Weather Department 1. Temperature 2. Light 3. Pressure 4. Humidity 5. Pollution. Lighting Pollution Temperature Humidity Pressure Street Town Council
  26. 26. Benefits of SENSING-AS-A-SERVICE
  27. 27. Harnessing the of the Application Developers
  28. 28. Participatory Sensing - “Rapid deployment”
  29. 29. Built-in Cloud Services – “Pay-per-Use” or “Subscription-based”
  30. 30. REUSE
  31. 31. Reduction of Data Acquisition Cost – “Sustainable Business Model”
  32. 32. Collect Data Previously Unavailable – “Assist scientific community or survey activities”
  33. 33. Getting Insights via Crowdsensing
  34. 34. Smartphone as Your “Sensing Assistant” Sensors: • Camera – “Eyes” • Audio – “Ears” • Accelerometer – “Speed” • GPS – “Location” • Gyroscope – “Movement” • Compass – “Direction” • Proximity – “Closeness” • Ambient light – “Eyes” • Others… Crowdsourcing Via Crowdsensing Context 1. Spatial – Location / Speed Orientation 2. Temporal – Time / Duration 3. Environmental – Temperature / Light / Noise Level 4. User Characterization – Activity (Mobility Pattern) / Social (Friends, Interactions) 5. Resource Availability – Storage / Memory / Computational / Battery
  35. 35. NoiseTube – Crowdsourcing of Pollution Data Using Smartphones. What Motivates? • Citizens and Communities concerned with noise • Measure your daily sound exposure in dB(A) with your mobile phone • Tag noisy sources to inform the community about them • Visualize your measurements on a map and contribute to the creation of collective, city-wide noise maps • Compare your experience with that of others • Local governments / city planners • Improve decision-making by understanding local and global noise pollution in your city using maps and statistics • Get immediate feedback and opinions from citizens • Give immediate feedback to citizens • Researchers • Get access to and analyze (anonymized) collective noise data • Find out what is important in soundscape perception • Developers • Extend our mobile app in whichever way you see fit • Use our environmental sensor web API to do your own web mashups
  36. 36. CrowdMag 1. Combining it with magnetic data from other sources, we hope to create near-real-time models of Earth's time changing magnetic field to aid navigation. 2. Mapping static magnetic noise sources (for e.g. power transformer and iron pipes) could potentially improve accuracy of the magnetic navigation systems.
  37. 37. Life-Logging The 150 Days of My Life
  38. 38. FROM SMART PARKING TO SMART CITY
  39. 39. 30% of all traffic in the average city center is searching for an available parking spot. Reduce the motorist frustration. Real time and reliable. Authorized use of parking. Locate cars that have overstayed Efficient surveillance routes . Optimize parking utilization. NOTE: According to Navigant Research, Cities are losing up to 40% of possible parking revenue through inefficiencies. With smart parking, these inefficiencies are significantly reduced to provide an estimated a 20 – 30% increase in parking revenue.*
  40. 40. Environmental Monitoring 2000 Sensors Santander Testbed Outdoor Parking Management 400 parking sensors Mobile Environmental Monitoring 150 sensors installed in public vehicles Traffic Intensity Monitoring 60 devices located at main entrance of city • Moisture temperature • Humidity • Pluviometer (rain gauge) • Anemometer (wind-speed) Parks and Gardens Irrigation 50 devices in 2 green zones Guidance to free parking lots 10 panels located at intersections • Temperature • CO • Noise • Car Presence • Ferromagnetic sensors • Temperature • CO • Noise • Car Presence • Measure main traffic parameters • Traffic volumes • Road occupancy • Vehicle speed • Queue Length • Taking information retrieved by the deployed parking sensors in order to guide drivers towards the available free parking lots SMART CITY
  41. 41. Crea-ng an IOT Eco-­‐System for Malaysia (Smart City) Why Smart City? 1. Due to scale and heterogeneity of the environment 2. Ideal ground for enabling a broad range of very different experiments 3. A huge number of challenging requirements 4. A variety of problem and application domains 5. Allows evaluation of social acceptance of IoT technologies and services via real world pilots 6. An excellent catalyst for IoT research! Application Developers IOT Cloud Device Players Universities Researchers Stakeholders REDtone In Search of The Right Partners
  42. 42. Summary 1. No longer an infrastructure game alone – Software and Apps 2. IoT Adoption - Technology might not be the stumbling block – Finding the Right Business Models 3. Internet of Things (IoT) is NOT a single player game – Ecosystem is important!
  43. 43. THANK YOU People wants to get connected too! Not only Things! EMAIL: mazlan.abbas@redtone.com TWITTER: mazlan_abbas FACEBOOK: www.facebook.com/drmazlanabbas LINKEDIN: my.linkedin.com/in/mazlan/ SLIDESHARE: www.slideshare.net/mazlan1 about.me/mazlan.abbas

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