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Television and Social Media
         Maxie Kalish
Degrassi: Small base, big
             impact
• Degrassi Experience Vlog
  – Weekly reaction videos
  – Videos covering various other topics
• Degrassi Experience Twitter
  – Tweet at producers, actors, other fans
• Degrassi Tumblr's
  – “Degrassi Twitter Community”
Glee
• Twitter
• Glee Project
    • Voting for favorite performers-winner gets $10K
      and performs
    • Does not change the actual show, but gets viewers
      involved
• Negative Effects?
    • Plot twists revealed
    • Dislike of certain actors or characters
How to Energize the Groundswell-
              TV Viewers

•   Voting (American Idol, Project Runway)
•   Responding
•   “Guess who said this”
•   Hints and previews
•   Actors tweeting
Sources/Further Reading

•   NielsonWire: Social Media and TV
•   LA Times: Social Media TV engagement
•   Shorty Awards: Glee Project
•   Mashable Social Media TV Chart
•   Social Media Enhancing Viewing
    Experience

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Social media final

  • 1. Television and Social Media Maxie Kalish
  • 2.
  • 3. Degrassi: Small base, big impact • Degrassi Experience Vlog – Weekly reaction videos – Videos covering various other topics • Degrassi Experience Twitter – Tweet at producers, actors, other fans • Degrassi Tumblr's – “Degrassi Twitter Community”
  • 4. Glee • Twitter • Glee Project • Voting for favorite performers-winner gets $10K and performs • Does not change the actual show, but gets viewers involved • Negative Effects? • Plot twists revealed • Dislike of certain actors or characters
  • 5. How to Energize the Groundswell- TV Viewers • Voting (American Idol, Project Runway) • Responding • “Guess who said this” • Hints and previews • Actors tweeting
  • 6. Sources/Further Reading • NielsonWire: Social Media and TV • LA Times: Social Media TV engagement • Shorty Awards: Glee Project • Mashable Social Media TV Chart • Social Media Enhancing Viewing Experience