3. Degrassi: Small base, big
impact
• Degrassi Experience Vlog
– Weekly reaction videos
– Videos covering various other topics
• Degrassi Experience Twitter
– Tweet at producers, actors, other fans
• Degrassi Tumblr's
– “Degrassi Twitter Community”
4. Glee
• Twitter
• Glee Project
• Voting for favorite performers-winner gets $10K
and performs
• Does not change the actual show, but gets viewers
involved
• Negative Effects?
• Plot twists revealed
• Dislike of certain actors or characters
5. How to Energize the Groundswell-
TV Viewers
• Voting (American Idol, Project Runway)
• Responding
• “Guess who said this”
• Hints and previews
• Actors tweeting
6. Sources/Further Reading
• NielsonWire: Social Media and TV
• LA Times: Social Media TV engagement
• Shorty Awards: Glee Project
• Mashable Social Media TV Chart
• Social Media Enhancing Viewing
Experience