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  1. 1. How to harness the power of social media to improve your brand Lindsey SlaterCommunity Outreach Coordinator, Lawrence Habitat @LindseySlater @LawrenceHabitat
  2. 2. Hired as Lawrence Habitat’s first-ever Community Outreach Coordinator in April 2012. Spent (almost) 5 years as a reporter, anchor and producer for 6News Lawrence and the LawrenceJournal-World (before they broke up).BSJ from Northwestern University’s Medill School of Journalism 2007
  3. 3. “Socialnomics”Socialnomics by Erik Qualman
  4. 4. Post Your Way to Facebook Success
  5. 5. Post Your Way to Facebook Success
  6. 6. Post Your Way to Facebook Success
  7. 7. Post Your Way to Facebook Success
  8. 8. Post Your Way to Facebook Success
  9. 9. Post Your Way to Facebook Success
  10. 10. Post Your Way to Facebook Success
  11. 11. Six “Best Practices” for Page Posts• Photos will calls to action (shares)• Calls to action with text only (likes)• “Fill in the Blank” (comments)• Updates on products/services• Messages related to the brand• Messages unrelated to the brand Source:
  12. 12. Get Shares• Use a picture with a call to action
  13. 13. Get likes• Use text to request a call for action
  14. 14. We asked for likes…
  15. 15. …and promised a t-shirt to 5 of our newfollowers…once we hit 300 likes.
  16. 16. Get Comments• Make a post with a “fill in the blank”
  17. 17. Update fans on products/services
  18. 18. Post things related to your brand
  19. 19. Post messages unrelated to your brand
  20. 20. Never stop learning! Sign up for their Nonprofit Tech 2.0 newsletter.
  21. 21. Where else can I get tips & tricks?•••• – If you sign up for their newsletter, they will send you an in-depth video about Facebook marketing!•
  22. 22. Connect with us! @LawrenceHabitatGoogle+: Lawrence Habitat for Humanity Me, too! @Lindsey Slater
  23. 23. Who to Like on Facebook• Lawrence Habitat• Social Media Club of Lawrence• Doctor Dave Computer Repair Lawrence Kansas• Lawrence Kids Calendar• Traci Bunkers – Bonkers Handmade Originals• Bridesmade Blooms• Chakrana• Kneaded Relief Lawrence• Relay for Life of Douglas County, Kansas• Phil’s Phighters• Leo Hayden Artwork• Ichiban Tattoo Studio• Visit Lawrence• Brainville Trivia