@MrJoelRaneri& @josemoreno8792
The Evolution of Social TV
“I am fascinated with us as a society                      being in transition between digital and                      ph...
• “We really want this to be an engaging a  new experience, even more than it already  is.”• “Social is so important now t...
@REDinteractive                  RED Interactive Agency                  •Know Your Audience                  •It’s import...
Twitter
2012 Oscars              2012 Emmys                           2012 GrammysLive Events
• More tweets during 2012  Opening Ceremony than  during the entire 2008  Olympic games• Average of 2,000  tweets/minute d...
Facebook
Pinterest
Analytics • Trendrr • bluefin • SecondSync
Talent Involvement
Talent Involvement
CharacterInvolvement
“I think the next year is going to befocused on building real business aroundsecond screen.”“We believe that we can help p...
#SMTV
#SMTV
#SMTV
#SMTV
#SMTV
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#SMTV

  1. 1. @MrJoelRaneri& @josemoreno8792
  2. 2. The Evolution of Social TV
  3. 3. “I am fascinated with us as a society being in transition between digital and physical worlds, and stickers are a tribute to that idea.” “If you want to be social, you have to watch live.” Alex IskoldCEO/Founder GetGlue “When we launched there was @alexiskold no social TV. We helped create and lead the space.” “Once you discover what you want to watch, we can enhance the watching experience by connecting you to other fans and interesting additional content.”
  4. 4. • “We really want this to be an engaging a new experience, even more than it already is.”• “Social is so important now to fans experience and what they demand out of a show”• It’s important to continue to explore new innovative ways to engage Jason Hoch fans Former SVP Digital Operation for WWE @starexplorer
  5. 5. @REDinteractive RED Interactive Agency •Know Your Audience •It’s important to get people connecting on all platforms: TV, web etc.
  6. 6. Twitter
  7. 7. 2012 Oscars 2012 Emmys 2012 GrammysLive Events
  8. 8. • More tweets during 2012 Opening Ceremony than during the entire 2008 Olympic games• Average of 2,000 tweets/minute during first 10 days• The Opening Ceremony accounted for 92.4% of all SM comments during it’s primetime slot
  9. 9. Facebook
  10. 10. Pinterest
  11. 11. Analytics • Trendrr • bluefin • SecondSync
  12. 12. Talent Involvement
  13. 13. Talent Involvement
  14. 14. CharacterInvolvement
  15. 15. “I think the next year is going to befocused on building real business aroundsecond screen.”“We believe that we can help peoplediscover what to watch not only on TV,but also on streaming, in theaters, andonline. “ -Alex Iskold CEO/Founder GetGlue @alexiskold

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