Presentation from social media 101 for startups and entrepreneurs workshop led in Chattanooga.

1. Social Media 101
Tools, Tricks, DIY (and make it not suck)
#SM101Cha
Kristy Graves, @kg
www.about.me/kristygraves
cc: Frau Hölle - https://www.flickr.com/photos/36154286@N03

3. Disclaimer

5. Gazillion social media platforms
cc: The Daring Librarian - https://www.flickr.com/photos/43666171@N07

6. Key Channels for #SM101Cha
• Facebook
• Twitter
• Instagram
• LinkedIn
• Snapchat
• Pinterest & YouTube
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

7. Facebook
cc: iLifeinicity - https://www.flickr.com/photos/36222488@N02

8. Why Facebook
• 1.59 Billion users (Dec 2015)
• Brand awareness
• Insights
• Groups
• Facebook Live
• Events
• Pro Tip: Overlay video with text!
cc: niallkennedy - https://www.flickr.com/photos/35034351734@N01

9. FB monthly
active mobile
users, 1.4
billion in Q4
2015

10. 4,175
members

11. Twitter
cc: cobalt123 - https://www.flickr.com/photos/66606673@N00

12. Why Twitter
• 320 million users (March 2016)
• 79% outside U.S.
• New audience
• Customer support, engagement, fans
• Influencer engagement
• Real-time news & trends
• Conversation, Tweet chats
• Fun fact: #Hashtag originated in 2007
cc: shawncampbell - https://www.flickr.com/photos/59077136@N00

13. #original

14. Personal
touch goes a
long way

16. @Skype got it
right

17. Instagram
cc: LoKan Sardari - https://www.flickr.com/photos/30013612@N03

18. Why Instagram
• 400 million users (Sept 2015)
• Visual content
• Storytelling
• All the hashtags
• Niche communities
• Pro tip: IG recently changed to
algorithm based feed

19. Hipster Barbia aka
@socalitybarbie

20. Of course, shout out to
@garyvee

21. Passion to hired. @rachelryle

22. LinkedIn
cc: nan palmero - https://www.flickr.com/photos/97402086@N00

23. Why LinkedIn
• 400 million users (Jan 2016)
• Social selling
• Recruiting
• Build personal & brand reputation
• Still piece of social media (for
professionals) ecosystem
• Fun fact: Microsoft bought LinkedIn for
$26.2 billion
cc: For Inspiration Only - https://www.flickr.com/photos/33603523@N00

24. 78% of social sellers outsell
peers who don't use social
media

25. Google's CFO,
"the Lady CFO"

26. Snapchat
cc: programwitch - https://www.flickr.com/photos/56661936@N00

27. Why Snapchat
• 110 million users (Dec 2015)
• Designed for "young people"
• 1:1 and very intentional following
• Best for personal brands, musicians, artists
• Fun to use! (Once you figure it out; it's not
just you)
• Pro tip: Download snaps and repost to
other channels
cc: yukop - https://www.flickr.com/photos/22322135@N00

28. Custom overlays & add fun images

29. Sponsored Superbowl Gatorade
Lens! ($450K - $750K)

30. Grubhub
contest

31. Pinterest & Youtube
cc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01

32. Why Pinterest & YouTube
• Pinterest, 100 million (Sept 2015)
• Pinterest - number one online social
network for shoppers
• YouTube, 1 billion+ users
• 80% outside US
• Fun fact: 1 million businesses on
Pinterest

33. 93% pinners use to plan or
make purchases

34. Education with personality!
1M views in 3 days

35. Big picture
cc: vyxle - https://www.flickr.com/photos/89843448@N00

36. When starting out
1. Listen, listen, listen
2. Participate
3. Share story or promote ("12:1
rule")
4. Build community
cc: meolog - https://www.flickr.com/photos/123648128@N07

37. Keep in Mind
• What are your 3 main content buckets?
• Why does your content/product have value?
• What are your competitors doing?
• What are you measuring?
• Can you scale it?
• Are you engaging your audience?
• What can you learn?
• Are you taking risks? Being authentic?
cc: designsbykari - https://www.flickr.com/photos/43726999@N06

38. Beyond "marketing"
• Social listening
• Build brand authority
• Make people's lives better
• Drive answers (customer support)
• Build relationships, identify
partners/collaborators
• Improve efficiency & transparency
cc: michael.heiss - https://www.flickr.com/photos/15748454@N00

39. How to Rock It
• Take advantage of timely events
• Get creative
• Follow interesting brands & people
• Engage employees
• Give credit
• Have fun with it!
cc: N1NJ4 - https://www.flickr.com/photos/61343210@N00

40. Tools
• Canva.com
• ManageFlitter.com
• Simply Measured
• Tweetdeck, Hootsuite
• Bufferapp.com
• Animoto
• SomeEcards
• Excel, Smartsheet
• Slack, Trello, Asana
cc: Emily Barney - https://www.flickr.com/photos/60162443@N00

41. cc: kdonovangaddy - https://www.flickr.com/photos/36801167@N02