Application of Greiner´s model of organizational growth for chocolate confectionary industry

1. THEORY OF ORGANIZATIONAL
GROWTH
CASE: PROMOTIONAL
CONFECTIONARY GIFTS FOR
Lecturer: Mr. Max
Galarza
By: Ayleen Roman
Alejandro Garcia

2. Where are we?
We are a new firm trying to introduce a new concept of marketing trough
chocolate , we are opening markets.
Where we want to be?
We want to be in the Guayaquil's chocolate confectionary market, in the
client service sector with recognition in high transit businesses. known as
providers of souvenir chocolate bars.
How we get here?
Been known in the promotional confectionary gifts market. , businesses that
has high transit costumers. We create a chocolate with fine raw material and
all the technical data of the milk chocolate and wrapping material, handling
also the sanitary papers to our clients. Printing with high quality ink the
costumers request. Giving the product in high density plastic bags.

4. WE ARE IN THE STAGE 2
We are a new born firm / establish in 2017
We manufacture and provide cocoa products i.e. chocolate
Mass Production of Confectionary
Management problems regarding to the direction of the company.
Growing through creativity to manage situations knowing all aspects
of firms process.
Growth through direction

5. REFERENCES
https://image.slidesharecdn.com/ch11-
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https://www.google.com.ec/search?biw=1024&bih
=662&tbm=isch&sa=1&ei=tChpWvXWDeOc_QaftZn
QDQ&q=swiss+airlines++milk+choclate&oq=swiss
+airlines++milk+choclate&gs_l=psy-
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