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The Cake Shop
Cadbury’s Overview Brands like Cadbury, Trident and Halls. Starts back in 1824 by John Cadbury. Opened a shop in Birmingham, England selling among other things, tea and cocoa and chocolate.
A few facts and figures We make and sell three kinds of confectionery: chocolate, gum, candy andnow even cakes. We operate in over 60 countries. John Cadbury opened for business in 1824 - making us nearly 200 years young. We work with around 35,000 direct and indirect suppliers. We employ around 45,000 people. Every day millions of people around the world enjoy our brands.
Our three largest brands  Cadbury in chocolate. Trident in gum. Halls in candy ,[object Object]
In chocolate
Crème Egg, Flake and Green & Black’s
In Gum
Hollywood, Stimorol, Dentyne, Clorets and Bubbaloo.
In Candy
Eclairs
Natural Confectionery,[object Object]
Cadbury’s 	Cakes
The Concept People get bored of the cakes offered  	by any cake shop, over a period of time They do not get bored of their   	favorite chocolates The Idea: Merge the 2
Products Place: Metropolitan cities of India Pricing: 		Pastries…….. Rs. 35 to Rs. 55 		Cakes………… ½ Kg – Rs. 250 – Rs. 400 				    1 Kg – Rs. 500 – Rs. 800
Promotions: Cake Art workshops –  	In malls & College festivals 2.	Events - “Cadbury’s Annual Cake Fest” Advertisements –  i) Creating occasions: promoting and inducing 	purchases on every occasion 	 ii)  Print ads: newspapers n radio 	iii)  TV ADs 	iv)  Billboards
Packaging: 	Easy to carry paper boxes
 USPs:  Constant evolution and creation  	“Cake of the month”. Cakes with chocolate feel. Cakes made in front of You.
Segmentation: Not particular Target: Families Positioning:  “Cadbury's Cakes: Completes every celebration” Competition: Very few existing players
Raw Materials ,[object Object]

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Cadbury's Cake Shop

  • 2. Cadbury’s Overview Brands like Cadbury, Trident and Halls. Starts back in 1824 by John Cadbury. Opened a shop in Birmingham, England selling among other things, tea and cocoa and chocolate.
  • 3.
  • 4.
  • 5.
  • 6. A few facts and figures We make and sell three kinds of confectionery: chocolate, gum, candy andnow even cakes. We operate in over 60 countries. John Cadbury opened for business in 1824 - making us nearly 200 years young. We work with around 35,000 direct and indirect suppliers. We employ around 45,000 people. Every day millions of people around the world enjoy our brands.
  • 7.
  • 8.
  • 10. Crème Egg, Flake and Green & Black’s
  • 12. Hollywood, Stimorol, Dentyne, Clorets and Bubbaloo.
  • 15.
  • 17. The Concept People get bored of the cakes offered by any cake shop, over a period of time They do not get bored of their favorite chocolates The Idea: Merge the 2
  • 18. Products Place: Metropolitan cities of India Pricing: Pastries…….. Rs. 35 to Rs. 55 Cakes………… ½ Kg – Rs. 250 – Rs. 400 1 Kg – Rs. 500 – Rs. 800
  • 19. Promotions: Cake Art workshops – In malls & College festivals 2. Events - “Cadbury’s Annual Cake Fest” Advertisements – i) Creating occasions: promoting and inducing purchases on every occasion ii) Print ads: newspapers n radio iii) TV ADs iv) Billboards
  • 20. Packaging: Easy to carry paper boxes
  • 21. USPs: Constant evolution and creation “Cake of the month”. Cakes with chocolate feel. Cakes made in front of You.
  • 22. Segmentation: Not particular Target: Families Positioning: “Cadbury's Cakes: Completes every celebration” Competition: Very few existing players
  • 23.
  • 24.
  • 25. Principal materials are packaging materials, sugar and other sweeteners, cocoa, and dairy products.
  • 26. Enter into a forward purchase agreements and long-term contracts where appropriate. 
  • 27.
  • 28. Our Value’s Performance. Quality . Respect . Integrity . Responsibility
  • 29.
  • 30. As a culture we value performance, quality, respect, integrity and responsibility.
  • 31. We listen to everyone.
  • 32.
  • 33. Guarantee that our customers and consumers come first.
  • 34. Products and trademarks, meet approved standards.
  • 35.
  • 36. Work with our supply chain and business partners.
  • 37. Deliver superior products and service to our consumers and customers.
  • 38. Create a passion for quality.
  • 39.